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Macrotrends

GPS (Global Positioning Success)

... International Women’s Day by creating a feminist spinoff of its “all in” campaign, called “all in for #mygirls.” With the goal of encouraging young women to excel in both sports and life, the cornerstone of the campaign was an online magazine that crowdsourced consumer social media content via the #mygirls hashtag. Additional campaign components were created for various online platforms, retail, and TV, with “all in for #mygirls” commercials airing in Russia, Korea, and China. Major bank ANZ, as part of its ...

Game Of Life(style)

... Chase Distillery. The space was decorated with black and white rugby portraits and memorabilia, and also offered snacks and cigars.The X By Adidas To celebrate the launch of its first sneaker designed exclusively for women, Adidas created the The X, an interactive event space in London. The brand hosted workouts and events ranging from group runs to yoga classes to boot camp classes. Designed to be a share-worthy space, it also included a light installation, a recharging room with an infinity mirror ...

Numbers Game

... benefits designed for professional athletes, such as electrolyte replacement and moisture-wicking technology. As with tech-enabled sporting equipment, young men are more likely than women to pursue such offerings. Beyond optimization, performance-enhancing products are gaining popularity because they make the high barrier to entry of being an athlete feel more accessible to young people. They figure even if they can’t be pros, at least they can train like them. They might never compete in the Olympics ...

Soloists

... waiter service (42%), and going to museums (36%). Moreover, even if they have not done certain activities on their own yet, many young adults would be interested in doing so in the future. Men are more likely than women both to do many activities on their own and to want to do so in the future, which is likely a factor of women’s more social nature in general. Trendsetters are also even more adventurous, with a larger number having done each activity on their own compared to Ys overall. Which of the ...

Multigenerational Marketing Tips

... it's not afraid to take a strong stance in order to show what matters to the brand. Most recently, Nike created an ad called "Dream Crazier" celebrating female empowerment and demonstrating that it cares about women and helping them push past the obstacles they all too frequently face. MUST-HAVES FOR ALL BRANDSThe top expectation that all four generations in the U.S. have of brands is to make their lives easier, and this is also the top expectation of Boomers and Xers in the UK. At least four in 10 ...

Dollars And Sense

... | None of these 34% of young adults and 48% of Trendsetters agree that online services have made it easier for their generation to handle financial responsibility. WOULD YOU RATHER...? Being digital natives, young adults would prefer to have financial information available digitally (56%) rather than having to talk to a financial planner (44%). Women are even more likely than men to want to get this type of information digitally. Younger consumers are perhaps less inclined to turn to traditional ...

Friends With Benefits

... their time with friends. It offers BFF Bundles for people to share food at a cheaper cost with a group of pals.A LITTLE LIFERecent “it” novel A Little Life by Hanya Yanagihara chronicles four male friends who rely on each other as a support system as they navigate an uncertain adulthood.WHO YOU GONNA CALL?Young adults, especially Trendsetters, go to their friends for help with many areas of life, primarily to get advice on fashion, beauty and grooming, and relationships. Young women, who ...

Demo Real

... seeking to add more real life interactions to their repertoire. As with the social causes they support in general, the issues that bring them out to protest in person are the ones to which they feel most personally connected. In the U.S., young people have come out in droves to stand against racism on college campuses, and in the UK, students have marched en masse to combat the government’s plan to raise tuition fees. Young women and men are standing together with Planned Parenthood and striving ...

The Omniculturals

... launch of the latest version of its Yoga tablet, Lenovo employed a single global tagline, presented unified marketing content in its ads, and used the same spokesperson, Ashton Kutcher, across countries as disparate as China and Australia, specifically recognizing the former’s rising “global consuming class.” The concept of “cover girl” is transitioning from country-specific stars to global Omnicultural idols. Elle magazine grabbed the attention of women around the world when it featured Angelina ...