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Macrotrends

The Privacy Premium

... Mainstream and 48% of Trendsetters say they seek out privacy. Women are more concerned than men about their online privacy, which is likely a reflection of their offline attitudes. Teens, who are generally more tech-savvy than their older counterparts, are more likely to say that they feel privacy is hard to attain, with a whopping 70% of teen girls agreeing. Which of the following, if any, describe your mindset when it comes to online privacy? Privacy is hard to attain online | I seek out privacy ...

Game Of Life(style)

... Chase Distillery. The space was decorated with black and white rugby portraits and memorabilia, and also offered snacks and cigars.The X By Adidas To celebrate the launch of its first sneaker designed exclusively for women, Adidas created the The X, an interactive event space in London. The brand hosted workouts and events ranging from group runs to yoga classes to boot camp classes. Designed to be a share-worthy space, it also included a light installation, a recharging room with an infinity mirror ...

Numbers Game

... benefits designed for professional athletes, such as electrolyte replacement and moisture-wicking technology. As with tech-enabled sporting equipment, young men are more likely than women to pursue such offerings. Beyond optimization, performance-enhancing products are gaining popularity because they make the high barrier to entry of being an athlete feel more accessible to young people. They figure even if they can’t be pros, at least they can train like them. They might never compete in the Olympics ...

The Optimization Generation

... , and Bumble for women who want to make the first move are just a few gaining momentum.READING MY TEA LEAVES Blogger Erin Boyle beautifies the notion of a “simple life” on her site, Reading My Tea Leaves, where she includes clever hacks and tips for optimizing what she’s branded “life in a tiny apartment.” Her first book, Simple Matters, will be released in January 2016.ONE DRESS, 10 WEDDINGS In an acknowledgement that wedding spending for guests has gotten out of control, writer Lauren Sherman ...

Retail 2.0: A.I., AR & VR

... to see more augmented reality in stores, and this rises to 23% of Trendsetters in the UK and 21% in the U.S. Interestingly, there's a noticeable gender divide: far more men than women would like AR options when shopping in-store. Men are more likely to prioritize gaming as a hobby, thus making them already primed for this kind of tech. As brands continue to roll out this technology and more customers experience it, it's likely all of these numbers will increase. - Brands Using Augmented Reality ...

GPS (Global Positioning Success)

... International Women’s Day by creating a feminist spinoff of its “all in” campaign, called “all in for #mygirls.” With the goal of encouraging young women to excel in both sports and life, the cornerstone of the campaign was an online magazine that crowdsourced consumer social media content via the #mygirls hashtag. Additional campaign components were created for various online platforms, retail, and TV, with “all in for #mygirls” commercials airing in Russia, Korea, and China. Major bank ANZ, as part of its ...

Best Dressed

... includes their goals, values, fears, and vision for their future when selecting the appropriate styles for them.Over 90% of U.S. and UK Trendsetters consider developing a personal style as part of their personal growth.WARDROBE UPDATEIn the past year, seven in 10 youth have purchased clothing for their self-improvement, while another one in three have also upgraded their wardrobe. This is especially true among U.S. women and Gen Zs in both the U.S. and UK.Which of the following, if any, have you done ...

Soloists

... waiter service (42%), and going to museums (36%). Moreover, even if they have not done certain activities on their own yet, many young adults would be interested in doing so in the future. Men are more likely than women both to do many activities on their own and to want to do so in the future, which is likely a factor of women’s more social nature in general. Trendsetters are also even more adventurous, with a larger number having done each activity on their own compared to Ys overall. Which of the ...

Personal Best

... much further along when it comes to serving the needs of women. However, as men are eager for grooming products to better cater to their personal needs, and they’re challenge stereotypes of masculinity in ushering in a Malevolution, it's only a matter of time until this same level of grooming customization is available to them, too. Going forward, all personal care brands will need to consider offering customization in order to help consumers not only look but also feel their Personal Best. This ...