The Direct Connection Jun 21, 2019 ... Direct-to-consumer brands are winning customers with their new take on marketing, challenging traditional retailers to break from their status-quo and take inspiration from these industry newbies.The entrance of direct-to-consumer (DTC) brands into the market has shaken up traditional retail across all verticals—from mattresses to makeup to oral hygiene. These new kids on the block have captured the attention of modern youth, who in turn are attracted to these industry disruptors for ...
Culture Spotlight On Turkey Jun 06, 2018 ... highly profitable market for TV dramas. Turkish TV dramas are expanding their international reach via platforms like Amazon and Netflix. Netflix recently bought 400 hours worth of Turkish drama series known as Dizi and announced its first Turkish original series. Countries like India and Spain have bought some of Turkey’s biggest TV hits for their own audience. The Istanbul Chamber of Commerce has stated that annual revenue from overseas sales of Turkish TV shows has surpassed $350 ...
The Optimization Generation Sep 04, 2015 career home social life spending shopping ... control these habits takes a level of maturity not usually associated with their cohort. On a deeper level, by seeking “more from less” both online and off, young people are reinventing the concept of a “simple life” that was so prevalent during the Recession. The term no longer conjures images of crunchy agrarianism but rather of a focused pursuit of personal fulfillment. Having the freedom and means to concentrate on one’s priorities—whether they be to start a business, trek the globe, or ...
Culture Spotlight On Japan Jun 08, 2018 ... youth in Japan agree luxury goods (e.g. clothing and accessories) are becoming increasingly important in their country, and over half of those aged 14-17 agree.IN-STORE PURCHASES IN JAPANYouth in Japan prefer in-store shopping experiences over online shopping when purchasing shoes (72%), clothing (63%), and accessories (55%). Women are more likely than men to prefer shopping in-store for shoes than online, whereas gender does not play a factor in preference when shopping for clothing or ...
Home & Away Retail Trends Dec 05, 2018 ... PURCHASESWhile at the airport or train station, one in five U.S. and UK Trendsetters typically buy accessories, clothing, shoes, or beauty/grooming products.Which of the following, if any, do you typically purchase at an airport or train station?Select all that apply Accessories | Clothing | Shoes | Beauty/grooming products When not at home or work/school in the town/city they currently live, 62% of Trendsetters in the U.S. and 53% in the UK typically go to stores/the mall. ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... orchestrating mass marketing initiatives to forging more personal relationships with consumers and fans.With the ubiquity of social media, much of what young consumers have been sharing online in recent years has focused on presenting the best narrative of their lives, rather than reflecting an accurate depiction of who they are or what they really think. Now, Ys and Zs are seeking to present more honest versions of themselves online, giving digital connectivity the same authenticity and depth as that of ...
Extracurriculars Mar 22, 2018 education customization online learning personalization school Life Skills ... questions in an easy-to-search knowledge base.Juni Juni Learning provides online coding classes with a private instructor. Each student meets with their instructor once or twice a week, privately or in a small group setting. Developed by Stanford graduates and Google alumni, the program is designed for students aged 5 to 18, who ideally leave the program with confidence in pursuing technical topics and knowledge of how to build games, apps, and websites.Woz U Apple co-founder Steve “Woz” Wozniak ...
The Urge To Splurge Mar 16, 2019 ... lifelong spending habits about brand preference in the crucible of a commerce- and status-obsessed society. This slight majority indicates an important shift while also flipping what people or brands might expect: older generations who have more money to buy name brands are, in fact, less likely to actually do so. Zs, who display their desire to associate with a specific brand as they curate their own personal brand on social media, are deeply attuned to the social cred that comes with tagging brands ...
Innovation Marketing Tips Sep 08, 2018 ... human social interaction online. Users make collections of any type of content they wish and can contextualize content in different places to add additional layers of meaning. Essentially, the platform is mood boarding without ads, interface for peer approval, or recommendation algorithms. ...
Free For All Sep 19, 2019 ... . Ys equate success with happiness and are apt to pursue a higher sense of purpose through their work. To wit, 54% of U.S. Ys and 53% of UK Ys would rather have a full/busy day than a quiet/lazy day. Ys find it difficult to truly take a break because there is always something that they could be doing—whether that be an errand, a social obligation, a passion project, or a learning opportunity. Their desire for productivity has given rise to a space for content oriented around optimization and ...
