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Macrotrends

Storefront Extensions

... Retailers are bringing the always-on nature of the web to the real world through shoppable walls, windows, and billboards.Having grown up with e-commerce, today’s young consumers are accustomed to shopping 24/7. However, until recently, this behavior was only possible online; those wanting to shop at an actual store were still confined to business hours. Now, having recognized young people’s desire for constant access, retailers and services are increasingly implementing 24-hour physical ...

Humanology

... people’s need to be seen, heard, and cared for. With this mindset, popular culture is seeing a rise in entertainment about A.I. devices and humanoids, demonstrating young people’s desire to see more of these technologies, whether on screen or in real life (see Future Of Entertainment). With this knowledge, brands should consider using chatbots that are emotive and personable as opposed to bots that feel like one is having a robotic online interaction. In the same way a brand has to have a “personality ...

Set In (E)motion: The Guide to Gen Y Burnout

... /7 news cycle, and the rise of online ‘watchdog’ activity, among other factors), this cohort has become less trusting of the institutions that past generations were able to rely on, which is impacting their current emotional burnout. This is definitely a two-sided affair: Ys see institutions as becoming less supporting over time, leaving modern consumers, and Ys especially, to be gradually less trusting. For example, Baby Boomers overall had comparatively more trust in the military and believed ...

Marketing Tips

... enthusiasts dialed in just to chat or express their love for the brand, while others found it a helpful way to learn about the benefits of the service if they weren’t subscribed already. Based on the positive response, Birchbox is now live chatting with its Snapchat followers once a week. - 7. Provide a sense of home. - As consumers can buy anything online today, brick-and-mortar brands need to offer more to get people in stores (see What’s In Store). Retailers can position their spaces as the draw ...

Show Me Love

... that they don’t need to self-promote online. They seek to reach a point where they can do things simply for the benefit of themselves and take photos for their own enjoyment, rather than posting them to get approval. They may still choose to share a picture, but the intention behind it is purer. Getting A Boost From Brands As young people are looking to achieve happiness with and for themselves, brands should further promote this effort and make it easier for consumers to feel this way. Many young ...

Global Art & Design Trends

... products such as bedding and clothing.Forever 21  In an ad for its menswear, Forever 21 intentionally used off-register colors for a glitch design effect.ASOS For its mobile ads for Black Friday sales, ASOS used a black and white glitch effect.Video Game Design Glitch In a different form of glitch design, this video of a video game glitching went viral when it was set to music, making the character appear to dance to Michael Jackson’s “Billie Jean.”INSTA(NT ...

ProPlay

... the competitive advantage.24/7 DEDICATION There was no organized instruction or private trainers [for youth sports when my generation was young]. The only option we had at the time was Pop Warner, but very few people that I knew played tackle at that young sort of age. Now, it can be literally 12 months out of the year. There are rules in terms of when you can be in contact and how much coaching you can have for a specific team if you’re in a high school, but it’s 180 degrees different now in ...

Digital Intimacy

... information have long been the norm, young people are now scaling back by seeking out more personal pockets of the web. They are prioritizing the quality over quantity of their contacts, one-on-one interactions over mass audiences, and the ephemeral over the permanent. We are in a new digital era where young generations are shifting the online world from the public square to a more intimate environment, and bringing a human touch to the web in the process. For brands, this means a marked shift from ...

Purposeful Pop

... Power,” and “Nevertheless, She Persisted” that sold for $195. Gurung was inspired by the Women’s March, but says that being raised by a single mother, he was a feminist before he even knew what it meant.Dior Although Dior’s “We Should All Be Feminists” statement tee went viral after its New York Fashion Week debut in fall of 2016, the designer brand didn’t put it up for sale to consumers until Rihanna posted an Instagram wearing the shirt. The European luxury brand came under flak for charging $710 ...

Gen Z Micro Trends

... Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors. - #GameNight - Game night has evolved in the age of social media as Gen Zs are increasingly sharing the experiences of the physical games they play with their social feeds. The performative aspect of analog games is more important than ever, as it's no longer just players who need to be entertained but also their online followers. A new crop of games help Zs bond with those ...