Humanology Sep 17, 2018 ... technology—not another person—as the interface for everyday communications, and because of this, there’s a fear of losing a sense of humanity. However, given today’s digital world, it’s no longer possible to simply unplug, which is why it’s important that digital transactions feel more human. As brands across all categories look to create technology or use it to enhance their products and services, it’s important that they remember that young consumers expect tech to be more humanlike and ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... , whether it be an exorbitantly priced Uber ride or a luxurious dinner with friends, even going so far as to photograph receipts from extravagant experiences and share them on social media. Though this willingness to put forth a dollar amount is primarily occurring around experiences, it’s certainly contributing to the new transparency around sharing products on which they’ve spent considerable money. As they strive to put forth more authentic portrayals of themselves online (see True to Self), being ...
Debranded Oct 05, 2015 ... Conspicuously branded items were once coveted for their ability to denote that their bearer or wearer belonged to a particular brand tribe, and so possessed a particular style. But with the rise of extreme individualism, young consumers no longer want to be associated en masse with a predefined style or type; they no longer desire that brands define them. As a result, we’re seeing the decline of visible branding, and in its place a growing demand for Debranded goods and blank-slate styles ...
Overboredom Jun 19, 2017 career gen z media & entertainment relationships social media ... Gen Zs’ fear of boredom is shaping how they spend their downtime and how they’re beginning to approach entertainment, marketing, and their relationships and careers.Whereas gluttony is Zs’ vice of choice, sloth is the “sin” they avoid the most. As an entrepreneurial generation that grew up with constant access to digital tools and information to help them learn, explore, and entertain themselves, Zs feel that there’s no excuse for a person to be idle or bored today. They’ve taken the adage ...
Tech Truths Mar 21, 2019 ... entertainment time and often switch to other devices for this purpose, Ys and Zs see any given moment as time for these types of activities because they lead mobile-first lives. Similarly, online shopping is also a continuous activity to them due to their access; whether browsing or buying, they can be in shopping mode at any time and are always in discovery mode. Because Ys rely on tech for nearly every aspects of their lives and even turn to it out of habit when they have no specific purpose, they have to ...
Demo Real Mar 04, 2016 community social consciousness activism causes and issues ... Young people are adding in-person protesting to their activist repertoire as a social and engaging way to further their digital efforts.Gen Ys have been characterized by their elders as slacktivists, seen as doing the minimum to claim they have been involved with a cause or issue when they click “like” or spread the word online. Boomers came of age at the height of the protest movement in the 1960s, heralding the civil rights movement and signaling their disgust with the conflict in Vietnam ...
The Gen Z Roadmap Jan 30, 2024 ... Cassandra's Shared Fandom ReportWelcome to Cassandra's "The Gen Z Roadmap" ReportWe recommend downloading the PDF or viewing the following slides in full screen mode. ...
Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... these days,” accompanied by a shake of their head. However, the Internet era makes it seem that Zs are growing up even faster than youth of previous generations because of their ability to discover “adult” content prior to becoming adults. With unprecedented access to sophisticated content, be it news online, mature movies and TV shows on streaming services, or uncensored opinions and photos on social media, it’s become increasingly difficult to shelter youth in an “age-appropriate” bubble ...
Marketing Tips Dec 11, 2015 marketing relationships dating love ... pair of jeans with the help of a denim matchmaker and then decide in the morning if they love them or want to bring them back, no questions asked. While consumers can often return products, the brand sought to promote a “no strings attached” approach to further encourage people to give their jeans a shot at love. - 4. Represent LGBT relationships. - Youth have been at the forefront of LGBT rights, helping promote greater acceptance and equality for people to love whomever they want, regardless of ...
Brand We Dec 05, 2015 family global relationships marriage ... leading up to it are commonly shared by both parties. They may shop for a (decidedly nontraditional) engagement ring together, or it may be the woman who proposes to the man. My wedding cost £90, my dress was £40, and it cost £50 for a small reception at home. It’s just one day in your life and it should be done your way, not to make others happy. KELLY, 33, UKJust as global youth are reshaping perceptions of the institution of marriage and reevaluating relationship timelines, they are likewise ...