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Macrotrends

The Webfluencers

... A look at the young stars building followings on Instagram, Vine, and YouTube, and with their personal blogs.A new crop of digital natives are taking the Web by storm, inspiring followers and brands, alike, with creative content on Vine, YouTube, Instagram, and their personal blogs. THE KING OF VINE: ANDREW BACHELORAndrew Bachelor, best known as King Bach, is a Vine comedian who has amassed 4 million followers since he began posting videos of backflips and comedy sketches to the app in May ...

Through the Looking Glass

... An exploration of how Google Glass can impact young consumers' lives, including its effect on style, entertainment, and marketing.The Google Glass release date has not yet been confirmed as of press time, though insiders speculate that the device, as well as its very own app store, will hit the consumer market in 2014. However, thanks to those lucky few who were selected to be a part of the initial Explorer pilot program, some would-be Glass owners have already gotten to witness the game ...

The Real Story

... Born pragmatists, Zs are gravitating to true and realistic stories that showcase “average” people doing extraordinary things. There is a changing tide in young consumers’ entertainment choices. During Ys’ formative years, the market was flooded with supernatural, paranormal, and dystopian titles that fed their need for fantasy. This is reflected in their need to make sense of and gain hope for the complicated world in which they were growing up. Zs, however, as a highly pragmatic generation ...

The Gender Landscape

... unique use of them and, as a result, they’re not all that interested in predefined versions designated “for” them—especially when the made-for-you messaging is delivered via outdated gender cues (think flowery pink-and-purple packaging for women, steely black-and-grey designs for men). This emphasis on gender neutrality shouldn’t come as a surprise, considering that nearly three-quarters of them feel gender doesn’t define an individual to the extent that it used to. When shopping for anything from ...

Where Young Adults Live: Now & In The Future

... A visual representation of where Gen Ys and Zs in the U.S. and UK live currently, and where they envision themselves living in five, 10, and 20 years.Young people today are more transient than previous generations, and their desire and willingness to move to new places is not merely due to life stage; we asked Gen Ys aged 22-34 and Gen Zs aged 14-21 in the U.S. and UK where they live now and where they want to be living in five, 10, and 20 years. As depicted in the visuals below, they are ...

The New Friend Zone

... “Coupling up” no longer means “settling down”; friends are playing active roles in each other’s lives regardless of their relationship status. Today’s youth are dismissing the notion that their relationship status should impact the way they socialize with friends. Having come of age in a cultural climate that celebrates inclusivity, they’re reluctant to confine themselves by adhering to traditional social norms that once left single people to socialize with other singles and couples with other ...

The Protest Selfie

... , GYs are fixing the systems they see as broken. Arab Spring is particularly noteworthy in that it is considered the first instance of GY activism that has shaped this behavior, and thus, their generation’s sense of social responsibility as a whole. A recent instance of social media activism had GYs leading social movements by posting selfies in protest of government policies and societal norms that they view as unjust or out of line with their ethics and values. When Thailand’s military declared ...

The Customer Isn't Always Right

... Young consumers believe that brands can and should cut off customers who go against the companies’ values of inclusion and progressive civil rights.Retailers and brands have operated on the basic premise that “the customer is always right” for decades. With the rise of social media, customers have had a direct line of communication with brands to provide feedback, increasing the pressure on brands to do as their customers ask—especially as they’re asking more visibly than ever before ...

The Binge Method

... Young people, in a desire to enjoy the glut of pop culture content available to them, are strategizing their consumption habits. The rapid rise of subscription media services, like Netflix, Hulu Plus, Next Issue, Oyster, and Spotify, has granted sudden access to a vast library of new and old media content. The unprecedented wealth of movies, TV series, magazine back issues, albums, and ebooks now available at the click of a button can prove overwhelming to subscribers; in fact, we noted not too ...