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The Sexual Mehvolution

... Pornography consumption has come a long way since the days of sneaking Playboys and scrambled Cinemax. Ys are the first generation to come of age with the ability to access a cornucopia of sexual scenarios via the Internet, making porn an easy (though perhaps unwarranted) scapegoat for their current sexual frustrations. 54% of global youth report having watched it, including 64% in the U.S., where viewership is second only to Brazil (67%). For many, explicit online content marks some of their earliest ...

Innovation Halo

... app, Pebble smartwatch app, or via voice ordering with Dom. In 2016, it began allowing consumers to also order using Amazon Alexa, Apple Watch, Facebook Messenger, and Google Home.2017: Domino's Tracker & IFTTT Integration Domino's partnered with IFTTT, a free online service that allows users to create connections among digital devices and have certain events in one device trigger other events in another device. This allows IFTTT users to sync with the Domino's Tracker, which monitors the progress ...

Culture Spotlight On France

... business strategies to revolve around the Internet and music streaming. With multiple streaming services such as Spotify, Apple Music, and Deezer providing consumers an easy and popular way to listen to music, indie artists can now focus on their music and not worry about CD sales and strong marketing. The large record labels that once ruled the industry are now surrounded by a multitude of smaller, independent labels whose business models focus on online opportunities and the ability to ...

Home & Away Marketing Tips

... Airlines to launch an airport lounge igloo pop-up. The Coppa Club set up a dining igloo for eight on the roof of the Heathrow Clubhouse at Heathrow Airport. Those who had access to the exclusive pop-up were able to enjoy Insta-worthy dishes and cocktails in the heated igloo before boarding their flights. - 7. Provide Guidance - Today’s young travelers have access to a deluge of information, leaving them overwhelmed by the myriad of travel suggestions they come across online. In order to reduce the ...

Global Gaming Trends

... splitting the prize money.Goatly Knowledgeable U.S. sports fans can earn money by playing Goatly, a daily sports trivia game. When the game goes live, users of the app are notified that they have an hour to submit their answers to the questions of the day. Players who answer each question correctly split the prize money, and the app recently removed the minimum payout requirement that most other trivia apps have.SwagIQ To celebrate its 10th anniversary, Swagbucks, an online rewards ...

Tech Truths

... A deep dive into how each generation perceives technology and how they live on and with digital devices. While Baby Boomers and even Gen Xers may be guilty of signing text messages with their name or writing checks in lieu of online banking, they're not as inept with technology as young generations and the media often make them out to be. And while Generations Y and Z are heavily reliant on tech, using it for everything from dating to practicing mindfulness, that doesn't mean they love spending ...

Perfect Boyfriend

... ideal—“the perfect boyfriend”—while maintaining a strong self-awareness of the clichés they’re trading in. Perfect Boyfriend blogs’ viral quality is derived from both their exaggerated tone and juxtaposition of disparate characteristics. Many portray alpha types with a text overlay that reveals them to be excessively sensitive. Among such blogs are Your LL Bean Boyfriend, in which images of outdoorsy LL Bean models are set alongside dialogue that reveals their overwhelming thoughtfulness, and the ...

Gen Z State Of Mind

... both countries say their personal privacy is important to them when they make decisions about what they do/share online, and this jumps to 70% among Trendsetters in the U.S. and 64% in the UK. As digital natives, they have never known a time in which they didn’t have to be conscious of their online footprint, and this is affecting their actions and emotions. Brands across all industries will need to prioritize helping Zs feel extra secure and go out of their way to earn their trust. Catering to ...

Surprise & Delight

... curated care packages of projects and finds for years, a pastime that now seems to have even found its way to more unlikely online subcultures; indeed, Reddit’s Mystery Box group, in which members send one another boxes of “things from [their] lives” and then share photos of the contents in the forum, has nearly 7,000 subscribed readers. Moving forward, services and perks that inject mystery and surprise into consumerism stand to leave a lasting favorable impression. - S&D SHOPS - Brick-and-mortar ...

The Parent Trap

... Modern parents are beginning to reject the pressure to consume the abundance of childrearing resources and products, instead embracing a simple, instinctive approach to raising kids.With more information and products to assist in childrearing than ever before, Millennial parents feel overwhelmed by the vast number of resources at their disposal. They’re beginning to regard their access to parenting advice and products as more of a curse than a blessing. With so much out there to consult and buy ...