311 results for 'marketing'
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Macrotrends

Job Search Party

... right guests.ACTION ITEMSYoung professionals want the job hunt to feel more engaging and even entertaining. Make job posts reflect these attributes; job descriptions should be as captivating as marketing.Job seekers are looking beyond formal job boards and social media ads. Consider creative ways to attract interesting talent, such as using a more interactive form of social media or providing a quiz for youth to discover what segment of your business is most suited for them.One of the reasons young ...

Out Of Office

... own hours outdoors with people that I enjoy working with who are all peers and not required to fall under a hierarchy system. I would like to create content for women in the beauty industry.MYRA, 33, U.S.Moving forward, entertainment and marketing messaging should reflect this shift in coveted jobs, highlighting hands-on fields like farming, mixology, fitness, and the like rather than focusing on corporate fields that confine them to desks and screens. While facilitating young people’s active ...

House Funders

... live in a house with a brother or sister and his/her significant other and/or their own to cut back on costs. In some scenarios, a sibling may be the owner of the house and ask others to pay rent in order to be able to afford it, while for others, siblings can be co-owners. Given this new reality, brands need to reflect these modern living scenarios when creating marketing, messaging, and entertainment aimed at homebuyers and homeowners. Homeownership is also made possible by the abundance of ...

Nesting & Resting

... tasks that they find undesirable (see Duty Free), they embrace the chores they do find enjoyable as meditative tasks. Marketing messages should reflect this mindset. Marketers should also keep in mind that this trend isn’t just occurring among single people or those without children. Partners and parents are likewise creating personal spaces to recharge on their own at home, rationalizing that you can’t take care of others if you don’t take care of yourself. Nesting & Resting is about becoming a ...

Eco-Exhibitionists

... it not only helps the environment, but is a cheaper alternative. Design-wise, there is quite a bit of attention directed at the ‘Green Home’ style, by which greenery covers walls of houses, or solar panels are used as an aesthetic choice. ALISTAIR, 19, AUSMoving forward, companies should keep the vanity of saving the world in mind when creating and marketing sustainable products or developing content that depicts the aspirational lifestyles of young adults, including the locations they call ...

Gen Z State Of Mind

... below, will be at play in practically everything they do in life, meaning brands must also reflect these attributes and attitudes in creating products, services, and marketing for them.EXPERIENCE > EDUCATIONThose who are unfamiliar with Generation Z, born between 1997-present, often believe this cohort closely resembles Gen Y, however, this is merely a misconception. Zs are significantly different than their direct predecessors, with distinct values, preferences, and behaviors that drive ...

The Monetization Generation

... weren’t marketing their personal brand. Zs don’t tend to consider it annoying or spamming to post about monetization opportunities as older generations might, but rather, they regard it as a savvy practice and admire others who recognize the opportunity to profit. In many ways, social media has become the new mall for Zs: a place where they can hang out with their friends—just online instead of in-person—and shop from brands, as well as from each other. As a result, Zs aren’t just looking ...

Risk Management

... “slackers” and “punks,” and older generations see Gen Y as being “entitled.” Gen Z will be no different in challenging the status quo, but they have yet to earn a negative perception in the eyes of older generations who are hopeful that they’ll not be as disruptive as the stigmatized Millennials. In fact, brands and businesses have been eagerly awaiting the arrival of Gen Z because they’re eager to move on from the challenges presented in marketing to and working with Gen Y. This may be why society is ...

Inside Out

... single-sex dressing room, a full-length robe, and privacy from male crew members. Justice The tween clothing brand’s marketing campaign, See Yourself in Justice, is promoting images of young girls of varying body types, races, and religions; one girl is shown wearing a hijab.MuslimGirl + Orly Many people of Muslim faith are not able to wear nail polish due to guidelines around prayer practices. Orly partnered with MuslimGirl to create a collection of halal-certified nail polishes that don’t ...

Overboredom

... Gen Zs’ fear of boredom is shaping how they spend their downtime and how they’re beginning to approach entertainment, marketing, and their relationships and careers.Whereas gluttony is Zs’ vice of choice, sloth is the “sin” they avoid the most. As an entrepreneurial generation that grew up with constant access to digital tools and information to help them learn, explore, and entertain themselves, Zs feel that there’s no excuse for a person to be idle or bored today. They’ve taken the adage ...