Life Resume Aug 24, 2013 ... do and see as much as they can, Ys have transformed the traditional bucket list from a golden-years endeavor to a perpetual state of mind.With new life paths come new life rewards. More than money or professional acclaim, Ys look forward to “earning” captivating memories and stockpiling stories. They enjoy the sense of self-satisfaction wrought by blazing their own trails. This shift has huge implications for marketers, who can help Ys identify their personal mission statements, develop their ...
The 3Rs Aug 20, 2013 ... , real-time tracking shows the progress of individual campaigns, and personal stories and photos give contributors a first-hand understanding of how they’ve helped those in need.RESOURCESTOMS not only provides information to inspire action, but also gives consumers the tools they need to make a difference. A DIY toolkit, complete with printable rally signs, street stencils, and stickers, makes it easy for individuals to get involved, and the brand’s Campus Club Program provides an actionable ...
Brand Friends Forever Aug 18, 2013 ... sharing culture—the most relevant news, recommendations, and tips—and consistently inspiring and guiding them. They remember personal information about each customer—not only past purchases and preferences but also their birthdays and anniversaries. They’re good listeners and respond to recommendations, complaints, and praise. BFFs open up and tell stories about the history and people behind their brands and share their triumphs and challenges. In the past, customers would only speak to companies when ...
StoryTales Aug 15, 2013 ... to their objects’ evolving past and future stories.Even FICTIONAL OBJECT STORIES have emerged, as a creative way to bring life to inanimate items and invest them with value. The online project and forthcoming book Significant Objects proved its hypothesis that “narrative transforms insignificant objects into significant ones,” selling junky thrift-store finds paired with fictional pieces by celebrated authors; a shot glass and story by Jonathan Lethem brought in a profit of $75. Some smart ...
Web Esteem Aug 05, 2013 ... people’s posts on their travels. I would love to have the time and funds to participate in these adventures, but I am restricted by own sense of responsibility. Just recently, I watched in envy as so many of my friends posted stories and pictures of their trips to Coachella. SHALEV, 25I think it makes everyone feel a little happy when they see someone like their photo or comment on it. Or it makes you feel a little sad when you put something up that you thought everyone would like, but then they don’t ...
Sports & Entertainment Mar 06, 2017 ... an enjoyable form of family-friendly entertainment. Moreover, the majority of young people in both the U.S. and UK find the stories around sports to be just as interesting as the games/events themselves. Young people like sports-related entertainment so much that half crave even more options in this genre. Young men and Gen Ys are significantly more likely than young women and teen Zs respectively to enjoy sports-related entertainment content.How strongly do you agree or disagree with each of the ...
State Of The Union Mar 11, 2016 ... stories. Moreover, nearly eight in 10 young adults in both countries wish there were even more positive and uplifting news sources, and Trendsetters are especially likely to want this.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I wish there were more positive and uplifting news sources | I prefer when media outlets focus on positive stories I wish there were more positive and uplifting news sources | I prefer when media outlets focus ...
Gen Z Tech and Social Media Jun 22, 2015 communication gen z technology mobile social media ... can follow your friends and also people you admire and want ideas from. I only follow friends on Snapchat. It is also much easier to feel left out when you see others' Snapchat stories. OLIVIA, 14, WII would pick Twitter because it is the most interactive social media website in the world. Despite the fact that it is only 140 characters, you can interact with anybody, from celebrities to bloggers to news publications, and they will see it despite being bombarded with multiple tweets per second. I ...
Gen Z Entertainment Mar 24, 2015 gaming gen z media & entertainment TV video ... create my own fan fiction (writing stories, arts, videos) | I've made friends online over a shared passion for a celebrity or entertainment property | Being a fan of a brand is just as important as being a fan of a celebrity 35% OF Zs WANT TO BE FAMOUS SOMEDAY.15 Minutes of Fame Though over half of Zs are hoping to have their "15 minutes of fame" at some point in their life, a third are less optimistic, saying they don't think they will ever have it. A lucky 15% have already had their "15 ...