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Gender Marketing

... resonates the most strongly with you? Choose one. Just Do It. | Find New Roads | Go Forth | Don't be evil | Open Happiness | Never Hide 151 MISGUIDED Men and women agree that marketers don’t know how to reach them when it comes to healthcare, music, and clothes. Men, in particular, feel a sense of disconnect when it comes to marketing for books and magazines, and college-aged women feel the most left out in terms of finance and banking. For which of the following product categories do you feel that ...

BMS Mind

... A quantitative overview of mental health and wellness habits and preferences70% of Ys feel that people can’t call themselves healthy if they don’t pay attention to their mental health. MIND MATTERS Ys, and Trendsetters in particular, have taken steps in the past year to advance and maintain their mental health. Nearly two in 10 use brain power or memory apps and read self-help books. One in 10 Ys and 15% of Trendsetters have even joined support groups to help their mental state. Likewise, they ...

Digital Life

... /movies | Shopping | Comedy/ humor | Games/ Gaming | News | Technology | Cooking/ food | Health & fitness | Sports | Personal/ lifestyle | Fashion/ style | Finance/ banking | Science Beauty | DIY/ crafts | Celebrities & gossip | Literature/ books | Photography | Brands/ products | Travel | Design/ art | Politics | Business | Kids/ parenting | Car/ auto | Home & Garden | Religion/ faith/ spirituality | Eco-friendly/ green MORE FOMO Almost one-third of young people cite ...

Consumed Consumer

... articles, books, music, and movies I share and recommend across social media | The bars and restaurants I frequent | The products I post or like on social media | Check-ins on social media WISHLISTING About one-third of men (33%) and just under half of women (46%) create wishlists of items they want to buy. Even though men are less likely to make these wishlists, they are twice as likely to actually purchase the items they’re saving. Do you create wishlists of items you might like to buy (e.g., on ...

Global Y Identity

... questions, read books, learn our regional recipes and dialects, visit towns and villages, read about our history, and participate in local events and fairs. I think that getting to know where we come from is extremely important to get a better understanding of mankind, of the world at large, and of ourselves. NADIA, 32, ITALYThe culture of India is among the world’s oldest, reaching back about 5,000 years. Many sources describe it as ‘Sa Prathama Sanskrati Vishvavara’—the first and the supreme culture ...

Gen Z Zscape

... Members of Gen Z are optimistic about the future. They take time to play and have fun as kids, but they are also pragmatic in valuing smarts and skills.Zs' Obsessions Please tell us three things that you are currently obsessed with. Games/Video games/ Online gaming/ Gaming apps/Gaming systems | Electronics (computer, laptop, etc) | Toys | Clothing/Hats/Shoes | Social media sites/Apps | Movies & television/TV networks | Food + beverages | Music/Musical instruments | Books and reading ...

Global Y Consumer

... books, just to name a few. These aren’t things I need to survive, but things that make me a bit happier that I like to indulge in. JESSICA, 27, USIn my opinion luxury is represented in a brand’s long history, excellent quality, perfect design, and unique style. I like Coach, Calvin Klein, Estée Lauder, Tiffany, and Louis Vuitton because they best embody the character of luxury. MAWEI, 32, CHINATo me, luxury is comfort at the highest level. Whether it be being able to travel first-class and avoid ...

Consumed Consumer (Continued)

... & accessories (e.g., clothing, footwear, bags, jewelry, etc.) | Traditional media (e.g., books, CDs, DVDs, etc.) THOUGHTS ON LOYALTY I am loyal to technology brands because I know that their products are reliable and good. In order to change brands within that category, there’s a big vetting process that involves a lot of research both online and among my friends. OLIVER, 16I’m very brand loyal when shopping for clothing and electronics, and over time I can develop loyalty for other things. I may try ...

Digital Socialize

... get a glimpse into their lives and projects. A quarter of mainstream and more than a third of trendsetters follow brands on social media. Other than friends, what types of accounts do you follow on social media? Musicians | Entertainment properties (e.g., TV shows, books, movies, etc.) | Actors | Brands | Comedians | TV personalities | Artists | Athletes | Bloggers | Web personalities | Magazines | Authors | Fashion designers/personalities | Media outlets 151 SOCIAL COOL On a scale of ...