204 results for '"children"'
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Purchases

... | Other way(s) | The way I shop has not changed over the past year PURCHASE INFLUENCERSWho/which of the following, if any, influence your purchase decisions?Please select all the things or people that influence your purchase decisions. Friends | Coupons/discount codes | Online reviews | Children | Family (aside from children) | Free samples | Social media posts (not ads) | Free trials | Media (e.g., TV shows, Podcasts) | Websites (aside from social media sites) | Ads ...

Under The Influence

... taboo) | My identity | My involvement in social causes (e.g., political movements, sustainability) | None of the above OPEN TO RECSIn general, how open are you to hearing the recommendations and opinions of others when it comes to what you do and what you buy?10-Point Scale Top 3 Box (Net) | Middle 4 Box (Net) | Bottom 3 Box (Net) INFLUENCE PURCHASESWhich of the following, if any, influence your purchases?Select all that apply. Friends | Children | Parents | Influencers | Siblings ...

Education, Work & Success Data

... items, if any, do you consider important to your idea of personal success?Select all that apply. Being healthy and physically fit | Being free from stress | Owning a home | Having my dream job | Having a lot of money | Traveling whenever I want | Getting married | Having children | Being an expert in my field | Being widely respected for my opinions | Being my own boss | Owning a lot of nice things | Getting an education from a top school | Becoming famous | Having a lot of followers ...

Modern Parents Brands And Marketing

... Moms and dads look to brands to help make parenting easier and more fun.BRANDS AND EDUCATIONParents, especially those in the U.S., would welcome brands helping their children with their education. Moms, in particular, like it when brands offer materials or services that help their child improve his/her education. A quarter of parents also think it’s okay when schools partner with brands for educational purposes.Which of the following , if any, are true for you?Please select all that apply. I ...

Modern Parents Landscape

... Parenting brings much joy to moms and dads while also challenging them to learn and grow. WHY THEY HAVE CHILDRENThe main reason parents, especially those in the UK, decided to have children was to have a family of their own. Many also wanted kids because they love children and wanted the experience of being a parent. U.S. parents are significantly more likely than UK parents to say the pregnancy was unplanned. Few decided to have children because they felt pressure to do so, and only about ...

Finances

... Parents want to make sure their children are financially secure in the future and are taking proactive measures to teach them about financial matters from a young age.ASSETSParents in the U.S. and UK are preparing for their families’ financial future in a variety of ways. Far more U.S. parents than UK parents have life insurance, retirement savings, savings for their child’s education, and an emergency fund, while UK parents are more likely than U.S. parents to have savings ...

Childcare

... child.” Parents say their spouses and partners are the primary people involved in caring for their children other than themselves, and half have the help of grandparents. Extended family also plays a large role in caring for children, especially in the UK. Teachers and coaches, babysitters and nannies, and friends also help care for children.Aside from you, which of the following people, if any, are involved in caring for your child?Please select all that apply. My spouse/partner (Base: Parents Who ...

Technology

... it takes their attention away from their children and in how much time they allow their child to spend using technology.Which of the following, if any, are true for you in terms of technology?Please select all that apply. I feel guilty when technology takes my attention away from my child | I feel like I can balance documenting my child's life while also being in the moment | I feel guilty about how much time I allow my child to use technology | Technology makes it hard for me to be a ...

Children's Activities

... Parents want children to have time just being kids and to experience many of the joys of childhood that they did when they were young.PLAY PREFERENCESMost parents want their child to have a balance of physical and digital play, but when it comes to preferring one over the other, a greater number want their child to spend time on physical play than digital play (45% of parents in the U.S. and 40% in the UK versus 9% in each country). They want to ensure that tactile skills and creativity ...

Gen Z & Open-Mindedness

... boys or girls.BOYS VS. GIRLSTrendsetting Zs tend to be more open-minded about gender roles in action than their gen pop counterparts. About nine out of 10 Trendsetters think it’s acceptable for women to be strong, have short hair, and be the primary money earners in a household. The same number think it’s acceptable for men to be emotionally sensitive, and to stay home and raise their children. Across the board, Z females are more accepting of defying gender stereotypes than Z males. In the U.S ...