436 results for '"community"'
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Macrotrends

Z DNA

... personal safety and privacy online a top priority: most view it as a given to turn off location tracking features on their cellphone, delete their cookies, and opt out of apps that track their personal information. They’re also giving rise to smaller and less public spaces on the web in order to feel as secure as possible. GLOCAL ACTIVISTS Zs feel very entrenched in the global community since they have more access to other cultures than did previous generations. This has shaped their outlook, as they ...

Web Esteem

... -confidence. By its nature, this real-world feedback was limited in quantity and scope. Today’s Web-connected teens, on the other hand, regularly interact with a much larger, global community of peers. They look to the online crowd for bulk support of their decisions, ideas, feelings, and preferences. And as Ys’ social community has expanded, so has the potential for positive reinforcement. For perhaps the first time in history, personal validation is quantifiable. Peer approval can be measured in ...

Well Rounded

... brands need to clearly communicate how they and their products offer multifaceted wellness benefits that span the body/mind/soul trifecta. So, while body/mind/soul wellness is aspirational for Ys, they also have realistic expectations about how to achieve it, seeking out tactics and products that work for them as individuals; however, despite these varying approaches, nearly all seek balance in their efforts. Their Community Well sees them leveraging the social sphere to enhance their health and ...

Culture First, Country Second

... time, energy, and money in culture that aligns with their interests and values, regardless of where it was created. This perspective is translating to how they define their sense of community, which is no longer driven by borders and proximity but rather by cultural unity, whether that be relating to a particular genre or an aesthetic.Just because culture is global today in terms of access doesn't mean it's becoming homogenous in terms of content or perspective. Young people around the world aren't ...

Global Culture Marketing Tips

... , particularly as they can deeply immerse themselves in an ongoing narrative. While modern youth are accustomed to viewing TV shows at different times that best fit their individual schedules, brands are forging a sense of community around their programs by offering shareable content and real life activations available for limited times that celebrate their shows. These efforts give fans a reason to come together and engage in the cultural conversation around shows digitally and/or physically. Even brands ...

Extracurriculars

... and Menlo Park City are a first test of AltSchool’s ability to scale its learning platform in a more diverse set of classrooms.Brainly Quora-for-kids platform Brainly is a social learning community boasting 100 million students monthly from 35 countries who use the platform to answer homework questions and more, which speaks to Gen Zs’ open-source mindset. Users post their question and within minutes receive a clear, moderated response from a fellow student. Brainly also stores millions of ...

Social Studies

... cartoon characters into simple greeting cards, status updates, and even comic strips. While not all Facebook users find the creative outlet amusing—complaints about Bitstrips clogging feeds are almost as rampant as the comics themselves—the trend’s popularity demonstrates how a meaningful segment of the social network community is as interested in sharing content that they created themselves as they are in posting others’ work. GIRAFFE PHOTOSIt’s not uncommon for Facebook users to show solidarity with ...

Retail 2.0: Tech-Based Commerce

... : Brands need to be transparent about how they're creating new employment opportunities and contributing to the community even as they go cashier-free.INSIGHT: Some tech solutions are implemented for the sake of swift adoption, without considering how they'll actually impact the customer's experience.RECOMMENDATION: Consumer-focused innovations shouldn’t be adopted just because they're trendy; rather, they should eliminate pain points and solve real problems within the shopping experience.FORMS OF ...

Gender Flipping

... with traditionally masculine accouterments, like power tools and baseball bats, to further suggest the impracticality of many of the standard pin-up stances. DISNEY COSTUME SWAPUser godohelp on the artists’ community deviantART reimagined Disney princesses in the costumes of their male suitors. THE COVERFLIP CHALLENGEAuthor Maureen Johnson challenged her nearly 90K Twitter followers to recreate the covers of books by “literary dudes,” to demonstrate how the design would differ if the same titles ...

Brand Friends Forever

... traditionally dull product category, and it’s built deep connections with consumers by gathering a community of brand fans who they feature in marketing communications. Founders Eric Ryan and Adam Lowry, who liberally share the ironic origin story of creating the products while living in a filthy San Francisco apartment, appear in web videos, and recently authored a book about the company’s roots, titled The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down ...