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Macrotrends

Well Rounded

... brands need to clearly communicate how they and their products offer multifaceted wellness benefits that span the body/mind/soul trifecta. So, while body/mind/soul wellness is aspirational for Ys, they also have realistic expectations about how to achieve it, seeking out tactics and products that work for them as individuals; however, despite these varying approaches, nearly all seek balance in their efforts. Their Community Well sees them leveraging the social sphere to enhance their health and ...

Marketing Tips

... together more than they divide them. As young consumers turn to brands to foster a sense of community, brands across all categories can leverage sports to achieve this goal.  Harbin Beer Last year, Harbin Beer launched a “Happiness Without Borders” campaign that promoted global connectedness by organizing team sports between China and five of the countries that it shares borders with, including Vietnam, Russia, and Mongolia. The company hosted events such as kayaking, soccer, and ping pong that ...

It's A Mall World After All

... out the space and provides helpful data on foot traffic. In another interesting move, Showfields recently opened the fourth floor as a dedicated co-working space in an effort to build community around the brands it features. BULLETIN This boutique is noteworthy for the products it sells—feminist-focused jewelery, accessories, and apparel—but its business model is even more innovative. Small online businesses (all of which are female-owned) pay a monthly subscription fee to have their ...

Social Studies

... cartoon characters into simple greeting cards, status updates, and even comic strips. While not all Facebook users find the creative outlet amusing—complaints about Bitstrips clogging feeds are almost as rampant as the comics themselves—the trend’s popularity demonstrates how a meaningful segment of the social network community is as interested in sharing content that they created themselves as they are in posting others’ work. GIRAFFE PHOTOSIt’s not uncommon for Facebook users to show solidarity with ...

Extracurriculars

... and Menlo Park City are a first test of AltSchool’s ability to scale its learning platform in a more diverse set of classrooms.Brainly Quora-for-kids platform Brainly is a social learning community boasting 100 million students monthly from 35 countries who use the platform to answer homework questions and more, which speaks to Gen Zs’ open-source mindset. Users post their question and within minutes receive a clear, moderated response from a fellow student. Brainly also stores millions of ...

Culture First, Country Second

... time, energy, and money in culture that aligns with their interests and values, regardless of where it was created. This perspective is translating to how they define their sense of community, which is no longer driven by borders and proximity but rather by cultural unity, whether that be relating to a particular genre or an aesthetic.Just because culture is global today in terms of access doesn't mean it's becoming homogenous in terms of content or perspective. Young people around the world aren't ...

Global Culture Marketing Tips

... , particularly as they can deeply immerse themselves in an ongoing narrative. While modern youth are accustomed to viewing TV shows at different times that best fit their individual schedules, brands are forging a sense of community around their programs by offering shareable content and real life activations available for limited times that celebrate their shows. These efforts give fans a reason to come together and engage in the cultural conversation around shows digitally and/or physically. Even brands ...

Brand Friends Forever

... traditionally dull product category, and it’s built deep connections with consumers by gathering a community of brand fans who they feature in marketing communications. Founders Eric Ryan and Adam Lowry, who liberally share the ironic origin story of creating the products while living in a filthy San Francisco apartment, appear in web videos, and recently authored a book about the company’s roots, titled The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down ...

Gender Flipping

... with traditionally masculine accouterments, like power tools and baseball bats, to further suggest the impracticality of many of the standard pin-up stances. DISNEY COSTUME SWAPUser godohelp on the artists’ community deviantART reimagined Disney princesses in the costumes of their male suitors. THE COVERFLIP CHALLENGEAuthor Maureen Johnson challenged her nearly 90K Twitter followers to recreate the covers of books by “literary dudes,” to demonstrate how the design would differ if the same titles ...

Presence of Mind

... obtaining kinship; yet, what they may be gaining in a community may be detracting from their sense of self. In fact, the rise in crowdsourced thinking and online sharing, while advantageous in some instances, could also be spoiling Ys’ ability to process thoughts and feelings independently. Unplugging is one tactic that is already growing in popularity, but as the concept of mindfulness increasingly earns social cachet—in the past year, mindfulness has been the subject of or mentioned in over 80 ...