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Macrotrends

The Self-Improvement Revolution

... constantly improve by becoming Know It Alls who learn at least a little about every topic to better keep up in today's interconnected world. Increasingly, they're doing so by making education one of their core Extracurriculars, as they learn through alternative platforms and brands rather than traditional academic institutions, and as a result, their emphasis on learning is one that they'll carry with them throughout life. Young consumers are even turning to brands to school them via live events, making ...

Personal Property

... , or give new life to existing products.Young people admire home items with craftsmanship and character. Consider partnering with local artists to host events or create limited-edition home products, or even sponsoring flea market style events for people to exchange home-related items.Gen Ys are more interested in experiences than products, yet are still buying products for their home. To best reach them, brands should position products for the home as a way to have an experience. For instance, as ...

Marketing Tips

... generations, who are the shoppers of today and influencers of tomorrow.   - 1. Don't just sell, teach. - As young people look to brands to make their lives better, they turn to them to learn new skills. They want brands to help them become more informed, capable, and well-rounded as they strive for continuous self-improvement. Retailers that host classes, lectures, workshops, and educational events are resonating with young consumers because they help them grow personally while also forging a ...

Hands On

... ModStylists program allows patrons of the fashion e-commerce destination to connect with a team of style experts—via chat, email, or phone—who can help them choose outfits for special events and identify the most flattering pieces for their size and body type. - VIDEO HELP - Consumer profiling, though a controversial practice among those with privacy concerns, is becoming an increasingly common retail strategy. Indeed, more retailers are implementing such profiling technologies for their ability to ...

Have Guidance, Will Travel

... example, Uber could offer itineraries by neighborhood and give discounts to customers visiting those destinations; Netflix could compile a sightseeing list of movie-related locales; Spotify could provide a list of music-related events and activities; and Lululemon could offer a guide to the best yoga classes, retreats, and even healthy food spots in a destination. Brands can even host the actual travel excursions themselves (see examples)—44% of Trendsetting youth in the U.S. and 33% in the UK ...

Outer Limits

... demand, we’re seeing a surge in entertainment, fashion, and marketing that celebrates the subject. Landmarks in space exploration will continue to be major events in young consumers’ lives. And as video, photos, live streams, and calls from space become increasingly accessible, space as a subject and setting will inevitably become an ever-larger part of the cultural conversation. Brands that acknowledge this new frontier early on, whether via education and information, original content, products, or ...

Marketing Tips

... setting. Offer suggestions of what to see, eat, and do, and be a source of familiarity in an unfamiliar environment. Heineken has released physical city guidebooks for New York, Los Angeles, Boston, Chicago, and Miami curated by top influencers. As Ys are eager to live like a local when visiting somewhere new, they’re eager for information on how to immerse themselves in new places. The books are available for free at select retailers and are handed out at Heineken-hosted events in the five cities ...

Office Space

... this growing consumer desire, turning stores into lifestyle destinations that exist beyond the sake of shopping; many have added new offerings, such as cafés, restaurants, and exercise studios, and placed greater emphasis on workshops, lectures, and events. As young people are willing to make the effort to visit stores in-person (see What’s In Store) and are increasingly turning to them to fill needs across many aspects of their lives, they are finding yet another benefit from brands’ outposts ...

Shopography

... often offers the opportunity to meet the owner and curator of the unique collection of goods, bringing the shopper closer to the creative mind behind the small brand. Building on this sense of local pride and unity, side street shopkeepers are banding together to drum up business, creating special shopping nights, events, and street-wide sales to increase foot traffic. The tactic isn’t particularly new, but its re-emergence is highly effective with young consumers who feel invested in the success of ...

Future Of Fashion & Retail

... Officer Riccardo Tisci’s first collection for heritage British luxury brand Burberry was sold via Instagram and WeChat social channels in a series of 24-hour limited-edition releases directly following the brand’s London Fashion Week show September 17th. Snapchat Seatgeek partnered with Snapchat to sell tickets for live sporting events to Los Angeles Football Club games and boxer Errol Spence Jr.’s matches via the social media platform’s stories. This push comes as Snapchat is trying to expand ...