ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... generational values. Experiences give them the opportunity to come together and connect, which has become more important to them than ever due to the feelings of detachment their immersion in technology has fostered. For Ys, luxury is only a true luxury when enjoyed with a group—it is inclusive, not exclusive. As they see it, what’s the fun in enjoying something exclusive if you can’t bring along your closest friends? They’ll pay luxury-level prices on concert tickets despite their aversion to paying ...
India's Missed Call Sep 12, 2014 global marketing mobile ... Ys in India have found a workaround for the high cost of phone bills; they’re calling people and hanging up to signal they want to talk.In most countries, people who wish to avoid phone conversations while still communicating with friends and contacts default to text messaging. In India, however, where costs for both voice calls and sent texts can be prohibitively high, Ys have devised a clever workaround: the so-called missed call. Simply by dialing a friend and hanging up, they are able to ...
Fanning Out Mar 27, 2017 ... others are finding it difficult to watch in person given the high cost of tickets and concessions. Watching online, where they can simultaneously view the game, chat with friends, and follow commentary, lets them feel like they’re still part of a communal experience, something group-oriented youth crave. A good aspect of the sports audience experience today is that it’s becoming a lot easier to watch from home and from your smartphone.BRYAN, 28, NYFor older generations, the idea of finding ...
Try Before You Buy Mar 17, 2014 retail technology shopping virtual reality Try Before You Buy ... adopting virtual and physical home try-on models. Companies are enabling individuals to upload photos, use webcams, or create avatars from their measurements to have products placed on a digital version of themselves. These technologies lower the risk of buying clothing, accessories, and cosmetics online by virtually replicating the act of trying on items in a brick-and-mortar store—with the added convenience of 24/7 availability. Virtual try-ons also allow shoppers to share photos with friends to ...
Family Ties Jun 13, 2016 ... Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. Technology, friends, and colleagues are constantly fighting for the attention of modern parents, making it harder than ever to have quality time with their immediate family. Even when working moms and dads come home to their children, they have emails, texts, and phone calls begging to be answered. They also have the real-time stream of news and social media with which to ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... , or even just to be “available” for friends and colleagues, has instilled in them an “always on” mentality that is making it more difficult for them to both be alone with their thoughts and carve out time for themselves. Those times and ideas that were once reserved for introspection are increasingly evolving into a sort of navel-gazing performance curated for the social media stage. In essence, the generation is largely extroverted—61% consider themself an extrovert—even among those who would ...
New Morals Jun 10, 2015 food & beverage health & wellness fitness nutrition organic rideshare ... latter is cutting out a host of artificial ingredients. The brands that Ys are more apt to choose and acknowledge to their friends are those that come closest to aligning with their definitions of wellness (think “real” ingredients, fresh preparation, and lower salt and sugar content). Such brands are easier to justify because they aren’t as damaging and therefore don’t require as much effort to counteract. Ys believe the brands that they associate with reflect who they are, and for that reason ...
Sense In Sensitivity Mar 06, 2016 marketing social media ... ; they have the opportunity to be a source of real-time relief, much like non-profits and government organizations. By offering whatever they can when appropriate, they can make bad circumstances a little bit better and create a deeply meaningful, emotional connection. After the Paris terrorist attacks, the following brands helped provide safety and comfort: Google, Skype, Verizon, and Sprint all made calls to France free for people to get in contact with their friends and loved ones and ensure ...
Parental Advisory Jun 15, 2016 family parenting spending children ... technology or electronics for the family because the younger set simply understood these categories better than their parents did. Now that they have children of their own, Ys acknowledge that their kids can be savvy consumers just like they were at their age. Children are “always on” and hearing about products and services from friends, from traditional ads, and on social media, and parents can’t be the gatekeepers they once were. Not only do kids today have access to a wealth of information with which ...
Free Spirit(uality) Jun 09, 2015 community health & wellness religion spirituality ... church’s views on homosexuality, but may still enjoy the pageantry of Latin mass. They may not identify with Catholicism or believe in God, but they may enjoy the spiritual grounding and nostalgic sensibility that dipping one’s fingers in holy water or smelling frankincense lends. Similarly, someone who was raised in the Jewish faith may not consider themselves a believer, but may still host a Passover seder for their friends every year because it allows them to play a role in cultural preservation ...
