598 results for '"gen y"'
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Macrotrends

Mom Focus

... .)EMPLOYMENTWorking moms (total): 70% Work part-time: 30%Work full-time: 40%Non-working moms: 30% MARITAL STATUSMarried: 62%Not married: 38%NUMBER OF CHILDREN UNDER 18 IN HOUSEHOLDOne: 37% Two: 37%Three: 17%Four or more: 9%We also utilized our Cassandra Speaks online community for the qualitative research used in this report. The research was conducted among a panel of Gen X and Gen Y moms between the ages of 18 and 45. These mom panels were active from May to August 2011.In the report, Gen Y (18-30 years old ...

Opportunity Knocks

... much easier nowadays for Gen Ys and Zs to move first and figure out community later; one-third of young people would be willing to move to a new location even if they didn’t know many people/anyone in the area and even more Trendsetters say this (50% in the U.S. and 49% in the UK), indicating this attitude will grow. A similar number would be willing to move to a new location even if they knew very little about the area (45% of UK Trendsetters and 44% in the U.S.), as they’re more focused on why ...

Global Betterment Trends

... Unlike Gen Ys in the U.S. and UK, who are empowered by the possibilities of self-betterment, young people in China have grown pessimistic and hopeless about their personal growth as they struggle to find jobs, romantic partners, and happiness overall, according to Fortune. From this gloomy outlook, “Sang” culture has been born. Sang culture embraces the defeatism that Chinese youth are feeling and injects a sarcastic, ironic humor into pop culture via food and beverages, TV shows, and social media ...

High Society

... fears about things like the environment, politics, and the state of the world in general, and economic instability—is almost shocking at first glance, but less so once you factor in that for many modern youth (and Ys especially), institutional distrust has caused some to turn away from thinking that governmental, religious, or educational institutions have their best interests at heart. Almost expecting that these institutions will no longer protect them, youth are turning to the brands they ...

The Self-Improvement Revolution

... Gen Ys and Zs are placing increased focus on personal betterment across all aspects of their lives, creating a need for brands to engage with them around this deep motivation and help enhance individuals' improvement efforts. Self-betterment is increasingly top of mind to modern youth, emerging as a way of life that they're putting much of their time and money towards—and in turn, becoming an area that brands cannot ignore. Young generations' strong emphasis on improving themselves is ...

Peace Of Mind: The Guide To Gen Z Burnout

... Ys, who grew up trusting these organizations and lost that trust later on in life, Zs have grown up never truly being able to put their faith in these establishments. Partisan conflicts with both the U.S. and UK governments, which are meant to protect their interests and help secure their future, have among other things incited racism, failed to protect them from violence and terrorism, and, in the case of the U.S., neglected the global climate crisis—all issues that keep Zs up at night ...

It's A Mall World After All

... as a cool destination because it was a one-stop shop and an easy place to congregate: Gen Xers and older Gen Ys went to the mall to hang out and avoid boredom. For today's youth, that's simply not the case; there are countless avenues of entertainment competing for their attention, and as a result they’re not drawn to one forum for their social or solo recreation. That doesn't mean young shoppers wouldn’t visit a mall on principle; it means malls need to step up their game and provide an ...

Making A Living

... Gen Ys and Zs are challenging established norms as they determine the role they want work to serve in their lives, and therefore, how much money they'll make and what type of house they can afford.When Gen Xers first entered the workforce, they generally had the same objectives when it came to work, finances, and home. They tended to focus on climbing the corporate ladder in order to make the most money to afford the biggest house they could. This was the norm, and people faced societal ...

Self Made Global Trends

... ones they could avoid when hiring new talent. A small percent of job seekers (4.3%) said that they faced workplace discrimination because of their zodiac sign. Chinese Ys entering the workforce are becoming increasingly aware of their zodiac, and how their inherent talents may manipulate their job search. - DENMARK: EMPLOYMENT ISSUES - Denmark is one of the few European countries that can boast about their high employment numbers; their unemployment rate is only 4.3%, concluding that everyone who ...

There's No Place Like Home(town)

... the globe. Young people today are less willing to put down roots than were previous generations, since this augurs a commitment they don’t wish to make as they want their futures to remain open and full of potential. With this vision of the future in mind, they don’t feel strong affinity to the many places they’re briefly residing in as they progress through adulthood, causing them to not feel the need to emotionally invest in that place. As Gen Ys remain unsettled and more transient, moving ...