598 results for '"gen y"'
Filter by:

Macrotrends

Opportunity Knocks

... much easier nowadays for Gen Ys and Zs to move first and figure out community later; one-third of young people would be willing to move to a new location even if they didn’t know many people/anyone in the area and even more Trendsetters say this (50% in the U.S. and 49% in the UK), indicating this attitude will grow. A similar number would be willing to move to a new location even if they knew very little about the area (45% of UK Trendsetters and 44% in the U.S.), as they’re more focused on why ...

Global Betterment Trends

... Unlike Gen Ys in the U.S. and UK, who are empowered by the possibilities of self-betterment, young people in China have grown pessimistic and hopeless about their personal growth as they struggle to find jobs, romantic partners, and happiness overall, according to Fortune. From this gloomy outlook, “Sang” culture has been born. Sang culture embraces the defeatism that Chinese youth are feeling and injects a sarcastic, ironic humor into pop culture via food and beverages, TV shows, and social media ...

The Media & Entertainment Perspective

... their media routines. Their resulting efforts to keep busy have ranged from learning new skills to working on their homes/rooms to binging on media. Some 8 in 10 are watching more TV, movies, and videos, and the same number are listening to more music. As generations that are used to being always on and always on-the-go, the pandemic has certainly forced Ys and Zs to put their lives on pause—but they aren’t pressing pause on entertainment.We are witnessing a time of unprecedented ...

The Self-Improvement Revolution

... Gen Ys and Zs are placing increased focus on personal betterment across all aspects of their lives, creating a need for brands to engage with them around this deep motivation and help enhance individuals' improvement efforts. Self-betterment is increasingly top of mind to modern youth, emerging as a way of life that they're putting much of their time and money towards—and in turn, becoming an area that brands cannot ignore. Young generations' strong emphasis on improving themselves is ...

Making A Living

... Gen Ys and Zs are challenging established norms as they determine the role they want work to serve in their lives, and therefore, how much money they'll make and what type of house they can afford.When Gen Xers first entered the workforce, they generally had the same objectives when it came to work, finances, and home. They tended to focus on climbing the corporate ladder in order to make the most money to afford the biggest house they could. This was the norm, and people faced societal ...

Self Made Global Trends

... ones they could avoid when hiring new talent. A small percent of job seekers (4.3%) said that they faced workplace discrimination because of their zodiac sign. Chinese Ys entering the workforce are becoming increasingly aware of their zodiac, and how their inherent talents may manipulate their job search. - DENMARK: EMPLOYMENT ISSUES - Denmark is one of the few European countries that can boast about their high employment numbers; their unemployment rate is only 4.3%, concluding that everyone who ...

High Society

... fears about things like the environment, politics, and the state of the world in general, and economic instability—is almost shocking at first glance, but less so once you factor in that for many modern youth (and Ys especially), institutional distrust has caused some to turn away from thinking that governmental, religious, or educational institutions have their best interests at heart. Almost expecting that these institutions will no longer protect them, youth are turning to the brands they ...

First Glocals

... Ys are closely connected to the global community, yet this unification has created a greater need to preserve their local identity, culture, and heritage.Technology has broken down the barriers between far-flung countries, making cultural overlap more prevalent than ever—and making Millennials the first generation of truly global citizens. These “first globals” share an unprecedented connectedness and consciousness, which has given rise to an internationally informed cultural experience that ...

The FUND-amentals

... Gen Ys and Zs have radically different views on what constitutes financial security, with Ys having an eye on the present and Zs focusing on the future, which ultimately affect their respective saving and spending habits. Young people’s attitudes toward money are formed, along with many other long-lasting defining characteristics, in the crucible of adolescence. While the largest portion of Gen Ys spent these formative years during an economic boom, most Gen Zs, conversely, were witness to the ...

House Funders

... Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.Gen Ys are often blamed for hurting the housing market, with the media emphasizing that most aren’t able to afford the cost of homeownership and many don’t want to be tied down by it anyway, but such statements are greatly exaggerated; only 13% of young adults who do not own a home say they do not want to buy a home because they feel like it would tie them down ...