598 results for '"gen y"'
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Macrotrends

Opportunity Knocks

... much easier nowadays for Gen Ys and Zs to move first and figure out community later; one-third of young people would be willing to move to a new location even if they didn’t know many people/anyone in the area and even more Trendsetters say this (50% in the U.S. and 49% in the UK), indicating this attitude will grow. A similar number would be willing to move to a new location even if they knew very little about the area (45% of UK Trendsetters and 44% in the U.S.), as they’re more focused on why ...

The Impact Of Influence

... direction the space is headed. When asked why they follow influencers, 45% of Zs in the U.S. and 30% of Zs in the UK, as well as 23% of Ys in the U.S. and 21% in the UK, said that they do so because they want to support them/the things they do. This leap among the generations is significant, and demonstrates the value Zs place on the influencer content that populates their social media feeds. Their digital proclivities make sense: as this generation of young people grew up with access to the Internet ...

The Self-Improvement Revolution

... Gen Ys and Zs are placing increased focus on personal betterment across all aspects of their lives, creating a need for brands to engage with them around this deep motivation and help enhance individuals' improvement efforts. Self-betterment is increasingly top of mind to modern youth, emerging as a way of life that they're putting much of their time and money towards—and in turn, becoming an area that brands cannot ignore. Young generations' strong emphasis on improving themselves is ...

Making A Living

... Gen Ys and Zs are challenging established norms as they determine the role they want work to serve in their lives, and therefore, how much money they'll make and what type of house they can afford.When Gen Xers first entered the workforce, they generally had the same objectives when it came to work, finances, and home. They tended to focus on climbing the corporate ladder in order to make the most money to afford the biggest house they could. This was the norm, and people faced societal ...

First Glocals

... Ys are closely connected to the global community, yet this unification has created a greater need to preserve their local identity, culture, and heritage.Technology has broken down the barriers between far-flung countries, making cultural overlap more prevalent than ever—and making Millennials the first generation of truly global citizens. These “first globals” share an unprecedented connectedness and consciousness, which has given rise to an internationally informed cultural experience that ...

The Media & Entertainment Perspective

... their media routines. Their resulting efforts to keep busy have ranged from learning new skills to working on their homes/rooms to binging on media. Some 8 in 10 are watching more TV, movies, and videos, and the same number are listening to more music. As generations that are used to being always on and always on-the-go, the pandemic has certainly forced Ys and Zs to put their lives on pause—but they aren’t pressing pause on entertainment.We are witnessing a time of unprecedented ...

Self Made Global Trends

... ones they could avoid when hiring new talent. A small percent of job seekers (4.3%) said that they faced workplace discrimination because of their zodiac sign. Chinese Ys entering the workforce are becoming increasingly aware of their zodiac, and how their inherent talents may manipulate their job search. - DENMARK: EMPLOYMENT ISSUES - Denmark is one of the few European countries that can boast about their high employment numbers; their unemployment rate is only 4.3%, concluding that everyone who ...

POP Trends

... readers cutting down on the quantity of backlogged text may, at the moment, trump quality of understanding. REAL Y.A. In tandem with the socio-political upheaval that defined the past decade, we saw an explosion of dystopian and supernatural themes in young adult literature as Ys struggled to process—and perhaps escape—their grave new world. But more recently, Ys and younger Zs have begun to embrace a form of fiction that better reflects their real world struggles and celebrates authentic ...

The FUND-amentals

... Gen Ys and Zs have radically different views on what constitutes financial security, with Ys having an eye on the present and Zs focusing on the future, which ultimately affect their respective saving and spending habits. Young people’s attitudes toward money are formed, along with many other long-lasting defining characteristics, in the crucible of adolescence. While the largest portion of Gen Ys spent these formative years during an economic boom, most Gen Zs, conversely, were witness to the ...

House Funders

... Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.Gen Ys are often blamed for hurting the housing market, with the media emphasizing that most aren’t able to afford the cost of homeownership and many don’t want to be tied down by it anyway, but such statements are greatly exaggerated; only 13% of young adults who do not own a home say they do not want to buy a home because they feel like it would tie them down ...