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Macrotrends

POP Marketing

... Top tips on using pop culture to connect with consumers Striking a chord with today’s voracious pop consumers can be a challenge for brands, particularly those in narrow categories with no obvious connection to popular culture. Among the brands that excel at this task, we’ve noticed three distinct approaches to driving meaningful engagement with the POP content that young individuals love most. The following rules of thumb may help brands of all stripes shape their pop culture participation and ...

Mom Focus

... by, my knowledge of what is important to me as a parent changed drastically. I realized that what my child is wearing, whether it is Gap or Faded Glory, is not important as long as her clothes are clean, her hair is brushed, and she is happy and healthy. As I have grown, and my family has grown, even my own idea of what a homemaker is has changed. I want my children to know I did my best with what I had. I gave them every ounce of love I had in me, and provided for them in ways that made them who ...

The Age Of Innocence

... and will, in turn, make them a more interesting and informed person.I would be interested in more intellectual nightlife activities. I find activities that spark intellectual conversation to be enlightening. I love to learn, in general, so learning from a lecture or from listening to a conversation is one of my favorite things to do. This is especially fun to go to with friends, so that we can discuss the event and our thoughts after the event.ERIN, 28, ILThis shift in mindset has taken ...

Z Marketing Tips

... . Consider offering content and games that young mobile mavens can access anywhere to enhance their lives, relieve them of boredom, and give them something to socialize around and share. Recognizing that Zs love their mobile devices and sharing photos with friends (nearly 60% of them share photos on their mobile device at least once a week), UGG partnered with photo-editing platform Aviary to offer a limited edition collection of stickers, filters, and frames with designs reflective of its tween-centric ...

On The (Im)pulse

... just, in her words, “get up and go.” Her reason for this behavior stems from her feeling that life is short, so you have to be spontaneous. I love the idea of traveling impulsively. I don’t like having every detail of a trip planned out. It’s a lot better to know where you’re staying and play the rest by ear so you can explore the place on your own schedule.BRITTANY, 19, TXIt's all too easy nowadays for modern young adults to go down a proverbial rabbit hole searching for deals and then ...

Supply & On Demand

... theaters fail to satisfy them, they will turn to other venues that can. Already retailers, restaurants, and bars are showing that they can draw a crowd for screenings and listening parties, particularly when they give patrons a say in the entertainment they offer. For example, the Garret, a popular cocktail bar in NYC, has enlivened quiet Monday nights with its BYOV (Bring Your Own Vinyl) parties, ensuring that guests can groove to the music they love. For older generations, the idea of an amateur ...

Identity Theft

... Gen Y mothers and fathers face unique challenges in maintaining their pre-parent identities and relationships after having children.The singularly intoxicating love that parents have for their children often overshadows a serious issue incurred when one becomes responsible for raising a tiny human: loss of self. Most parents, when they have children, eagerly adhere to an unspoken societal expectation of selflessness and sacrifice that comes at the detriment of their own identity: as individuals ...

Feedback Loop

... way to continuously work to become the best, most creative, interesting, and innovative version of themselves, and to help other people achieve this, too. I love getting honest comments and feedback on social media because I feel like all the person is trying to do is to help me. I don’t think that there is any negative side to this, and no matter what, at the end of the day something better will come of it. ASHLEY, 14, NYThe influx of candid opinions that Zs receive could feel defeating, but ...

(Pas)Sport

... . Consider how young people will go to music festivals even if they don’t really love all the artists playing—Coachella and Glastonbury are the most obvious examples as the parties and fashion have become just as compelling of a reason to attend and check the event off one’s bucket list. Sporting events are similar as they increasingly offer something for everyone. In fact, for many, the journey to sporting events (e.g. road tripping with friends or taking the train with fellow fans) can be just as ...

The Path

... that while their careers remain a crucial part of their overall happiness as they grow older, Ys come to regard them with less idealism and more practicality, as evidenced by their burgeoning desire for higher salaries (see For Love And Money). Live On My Own Past generations (particularly individualistic Gen Xers) prided themselves on their ability to live alone in their youth; however, Ys are delaying this milestone not only for financial reasons but also because they view it as a daunting ...