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Macrotrends

Set In (E)motion: The Guide to Gen Y Burnout

... knowledge rather than just turning on the TV to tune out her thoughts.I've been watching like a lot of good documentaries. I love good movies and stuff, but I realized I was watching a lot and not really retaining it. So I started to watch these documentaries and take notes. I try not to watch hours of stuff without it being a learning experience.RACHEL, 29, NYWe know that Ys are the self-betterment generation, a topic that Cassandra has explored in an entire dedicated report. Ys’ tendency towards self ...

Z Marketing Tips

... . Consider offering content and games that young mobile mavens can access anywhere to enhance their lives, relieve them of boredom, and give them something to socialize around and share. Recognizing that Zs love their mobile devices and sharing photos with friends (nearly 60% of them share photos on their mobile device at least once a week), UGG partnered with photo-editing platform Aviary to offer a limited edition collection of stickers, filters, and frames with designs reflective of its tween-centric ...

Global Music Trends

... Girls At Parties The UK film How To Talk To Girls At Parties, a love story between an alien and a high schooler set in 1977 London, features a soundtrack rife with punk tracks, both ‘70s classics and new forays into the genre, including one original song by the movie’s fictional punk band.Praise + Punk: The Ending of All Endings For its 30th anniversary season, Chicago Sinfonietta, a diverse classical music organization in Chicago, IL, is hosting a Praise + Punk battle of the bands ...

The Age Of Innocence

... and will, in turn, make them a more interesting and informed person.I would be interested in more intellectual nightlife activities. I find activities that spark intellectual conversation to be enlightening. I love to learn, in general, so learning from a lecture or from listening to a conversation is one of my favorite things to do. This is especially fun to go to with friends, so that we can discuss the event and our thoughts after the event.ERIN, 28, ILThis shift in mindset has taken ...

Supply & On Demand

... theaters fail to satisfy them, they will turn to other venues that can. Already retailers, restaurants, and bars are showing that they can draw a crowd for screenings and listening parties, particularly when they give patrons a say in the entertainment they offer. For example, the Garret, a popular cocktail bar in NYC, has enlivened quiet Monday nights with its BYOV (Bring Your Own Vinyl) parties, ensuring that guests can groove to the music they love. For older generations, the idea of an amateur ...

On The (Im)pulse

... just, in her words, “get up and go.” Her reason for this behavior stems from her feeling that life is short, so you have to be spontaneous. I love the idea of traveling impulsively. I don’t like having every detail of a trip planned out. It’s a lot better to know where you’re staying and play the rest by ear so you can explore the place on your own schedule.BRITTANY, 19, TXIt's all too easy nowadays for modern young adults to go down a proverbial rabbit hole searching for deals and then ...

Identity Theft

... Gen Y mothers and fathers face unique challenges in maintaining their pre-parent identities and relationships after having children.The singularly intoxicating love that parents have for their children often overshadows a serious issue incurred when one becomes responsible for raising a tiny human: loss of self. Most parents, when they have children, eagerly adhere to an unspoken societal expectation of selflessness and sacrifice that comes at the detriment of their own identity: as individuals ...

Feedback Loop

... way to continuously work to become the best, most creative, interesting, and innovative version of themselves, and to help other people achieve this, too. I love getting honest comments and feedback on social media because I feel like all the person is trying to do is to help me. I don’t think that there is any negative side to this, and no matter what, at the end of the day something better will come of it. ASHLEY, 14, NYThe influx of candid opinions that Zs receive could feel defeating, but ...

The Path

... that while their careers remain a crucial part of their overall happiness as they grow older, Ys come to regard them with less idealism and more practicality, as evidenced by their burgeoning desire for higher salaries (see For Love And Money). Live On My Own Past generations (particularly individualistic Gen Xers) prided themselves on their ability to live alone in their youth; however, Ys are delaying this milestone not only for financial reasons but also because they view it as a daunting ...

(Pas)Sport

... . Consider how young people will go to music festivals even if they don’t really love all the artists playing—Coachella and Glastonbury are the most obvious examples as the parties and fashion have become just as compelling of a reason to attend and check the event off one’s bucket list. Sporting events are similar as they increasingly offer something for everyone. In fact, for many, the journey to sporting events (e.g. road tripping with friends or taking the train with fellow fans) can be just as ...