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Macrotrends

Control Center

... this can lead to addiction, as adolescent brains are more prone to addictive behaviors. Research looked at how "everyday benign consumption" (including shopping) can become addictive because of how the brain's reward circuitry is wired. The paper notes that environmental triggers—notably, "marketing cues"—can turn something benign like shopping into an addiction.For brands, this raises a question of how to respond. Marketing that encourages customers to strive to be better can be ...

Control Center 21+

... this can lead to addiction, as adolescent brains are more prone to addictive behaviors. Research looked at how "everyday benign consumption" (including shopping) can become addictive because of how the brain's reward circuitry is wired. The paper notes that environmental triggers—notably, "marketing cues"—can turn something benign like shopping into an addiction.For brands, this raises a question of how to respond. Marketing that encourages customers to strive to be better can be ...

The Gender Landscape

... 2013), perhaps the first generation to come of age under parents who consciously resist the gender dichotomy visible in most children’s products. But older Zs and Ys, too, are consciously reacting against gender-targeted marketing, expressing a preference, instead, for gender-neutral and unisex goods and experiences. The Debranded mentality (Cassandra S/S 2013) strongly applies to young people’s perception of gendered products; they want to personally define the items they purchase through their ...

Culture First, Country Second

... /art, and art/design. To young people around the world, it's the content that matters in these areas, not where it’s coming from, demonstrated by how these trends are already catching on in diverse markets and how they will continue to transcend international divides. Lastly, the Global Culture Marketing Tips provides inspiration for how your brand can engage young people through popular culture and showcases examples from around the world that resonate due to the subject matter.1 in 3 youth across ...

Gen Z State Of Mind

... below, will be at play in practically everything they do in life, meaning brands must also reflect these attributes and attitudes in creating products, services, and marketing for them.EXPERIENCE > EDUCATIONThose who are unfamiliar with Generation Z, born between 1997-present, often believe this cohort closely resembles Gen Y, however, this is merely a misconception. Zs are significantly different than their direct predecessors, with distinct values, preferences, and behaviors that drive ...

Well Rounded

... lens of the body, Ys’ understanding of wellness has broadened to such extent that they believe physical health should be achieved in tandem with the pursuit of its mental and spiritual counterparts. New cold-pressed juice brand Mindful Juice speaks directly to this shift, marketing its product as a conduit not just to bodily nourishment but also mental clarity and spiritual actualization. Likewise, for some, SoulCycle is as much a temple as it is a gym, and a place to focus on being present. A ...

Global Digital Trends

... risen to fame via social media and their notable followings serve as proof that they wield as much clout as human celebrities. The rise of CGI influencers is more than just a marketing stunt; A.I. influencers have the potential to become serious money makers. For example, the virtual Instagram influencer Miquela Sousa has already earned partnerships with Giphy and Prada. The hyper-realistic 19-year-old Brazilian-American CGI human is the brainchild of Brud, a LA-based tech startup specializing in ...

POPscape

... —could be considered the more culturally resonant, and thus the more popular, of the two. Though we’ve known for some time that ratings and numbers don’t tell the whole story, it’s become increasingly evident that the process by which brands and media buyers review advertising and marketing opportunities is due for a critical reevaluation. Cultural relevance is more and more driven by quality over quantity, meaning niche, indie content can prove more meaningful than that with mass appeal. The newly ...

Break It UP

... the person they’ve become. - BREAKUPS IN MARKETING - H&MEncouraging consumers to recycle the garments they no longer want, this ad from H&M features a shirt explaining that it understands its owner has changed, needs more space, and wants to move on, but asks that they part ways responsibly. It reflects young people’s desire to treat their exes respectfully and to seek the best outcome for both parties when a relationship ends LIDL IRELANDYoung people get plenty of practice breaking up as this ad ...

Realistic Optimism

... possible from peer-to-peer interactions. Their methods of retaining optimism are taking shape in numerous ways as addressed throughout this report, including random acts of kindness (Good Vibes), savvy consumer choices (Buy Not and Clear Consciousness), micro donations (Dollars for Change), and real-world activism (Demo Real). This collective effort to reclaim optimism is crucial for brands to consider as they think about conscious marketing efforts. Shadowy donation initiatives and green-washed ...