308 results for '"marketing"'
Filter by:

Macrotrends

Control Center

... this can lead to addiction, as adolescent brains are more prone to addictive behaviors. Research looked at how "everyday benign consumption" (including shopping) can become addictive because of how the brain's reward circuitry is wired. The paper notes that environmental triggers—notably, "marketing cues"—can turn something benign like shopping into an addiction.For brands, this raises a question of how to respond. Marketing that encourages customers to strive to be better can be ...

Control Center 21+

... this can lead to addiction, as adolescent brains are more prone to addictive behaviors. Research looked at how "everyday benign consumption" (including shopping) can become addictive because of how the brain's reward circuitry is wired. The paper notes that environmental triggers—notably, "marketing cues"—can turn something benign like shopping into an addiction.For brands, this raises a question of how to respond. Marketing that encourages customers to strive to be better can be ...

Always Be Hustling

... away from working on the next goal. RECOMMENDATION: Use your brand voice and marketing to emphasize how important it is to take breaks, celebrate, and rest and recuperate in order to stave off burnout. INSIGHT: Ys see hustling as as a means of personal fulfillment that provides a sense of gratification and even meaning for this idealistic generation. RECOMMENDATION: You’ll reach this cohort by showing support for this mentality and for the creative expression and entrepreneurialism that is behind ...

Culture First, Country Second

... /art, and art/design. To young people around the world, it's the content that matters in these areas, not where it’s coming from, demonstrated by how these trends are already catching on in diverse markets and how they will continue to transcend international divides. Lastly, the Global Culture Marketing Tips provides inspiration for how your brand can engage young people through popular culture and showcases examples from around the world that resonate due to the subject matter.1 in 3 youth across ...

Well Rounded

... lens of the body, Ys’ understanding of wellness has broadened to such extent that they believe physical health should be achieved in tandem with the pursuit of its mental and spiritual counterparts. New cold-pressed juice brand Mindful Juice speaks directly to this shift, marketing its product as a conduit not just to bodily nourishment but also mental clarity and spiritual actualization. Likewise, for some, SoulCycle is as much a temple as it is a gym, and a place to focus on being present. A ...

Gen Z State Of Mind

... below, will be at play in practically everything they do in life, meaning brands must also reflect these attributes and attitudes in creating products, services, and marketing for them.EXPERIENCE > EDUCATIONThose who are unfamiliar with Generation Z, born between 1997-present, often believe this cohort closely resembles Gen Y, however, this is merely a misconception. Zs are significantly different than their direct predecessors, with distinct values, preferences, and behaviors that drive ...

POPscape

... —could be considered the more culturally resonant, and thus the more popular, of the two. Though we’ve known for some time that ratings and numbers don’t tell the whole story, it’s become increasingly evident that the process by which brands and media buyers review advertising and marketing opportunities is due for a critical reevaluation. Cultural relevance is more and more driven by quality over quantity, meaning niche, indie content can prove more meaningful than that with mass appeal. The newly ...

Short Life

... consider ways to make their products, content, and marketing materials and events more of-the-moment and ephemeral, in spirit and execution. I think there’s an interesting correlation in our minds between durability and longevity. I don’t want to be tied down by the permanence of anything, because I move around a lot. Clothes, technology, books, food, whatever—it’s all expendable. I’m just not really interested in keeping anything for too long. Maybe I’m just trying to stay current. I think I’ve always ...

Break It UP

... the person they’ve become. - BREAKUPS IN MARKETING - H&MEncouraging consumers to recycle the garments they no longer want, this ad from H&M features a shirt explaining that it understands its owner has changed, needs more space, and wants to move on, but asks that they part ways responsibly. It reflects young people’s desire to treat their exes respectfully and to seek the best outcome for both parties when a relationship ends LIDL IRELANDYoung people get plenty of practice breaking up as this ad ...

Realistic Optimism

... possible from peer-to-peer interactions. Their methods of retaining optimism are taking shape in numerous ways as addressed throughout this report, including random acts of kindness (Good Vibes), savvy consumer choices (Buy Not and Clear Consciousness), micro donations (Dollars for Change), and real-world activism (Demo Real). This collective effort to reclaim optimism is crucial for brands to consider as they think about conscious marketing efforts. Shadowy donation initiatives and green-washed ...