POPscape May 30, 2014 media & entertainment magazines movies music TV ... —could be considered the more culturally resonant, and thus the more popular, of the two. Though we’ve known for some time that ratings and numbers don’t tell the whole story, it’s become increasingly evident that the process by which brands and media buyers review advertising and marketing opportunities is due for a critical reevaluation. Cultural relevance is more and more driven by quality over quantity, meaning niche, indie content can prove more meaningful than that with mass appeal. The newly ...
Short Life Dec 05, 2013 communication ephemeral messaging social media texting ... consider ways to make their products, content, and marketing materials and events more of-the-moment and ephemeral, in spirit and execution. I think there’s an interesting correlation in our minds between durability and longevity. I don’t want to be tied down by the permanence of anything, because I move around a lot. Clothes, technology, books, food, whatever—it’s all expendable. I’m just not really interested in keeping anything for too long. Maybe I’m just trying to stay current. I think I’ve always ...
Well Rounded May 29, 2015 health & wellness fitness nutrition spirituality Presence of Mind ... lens of the body, Ys’ understanding of wellness has broadened to such extent that they believe physical health should be achieved in tandem with the pursuit of its mental and spiritual counterparts. New cold-pressed juice brand Mindful Juice speaks directly to this shift, marketing its product as a conduit not just to bodily nourishment but also mental clarity and spiritual actualization. Likewise, for some, SoulCycle is as much a temple as it is a gym, and a place to focus on being present. A ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... this can lead to addiction, as adolescent brains are more prone to addictive behaviors. Research looked at how "everyday benign consumption" (including shopping) can become addictive because of how the brain's reward circuitry is wired. The paper notes that environmental triggers—notably, "marketing cues"—can turn something benign like shopping into an addiction.For brands, this raises a question of how to respond. Marketing that encourages customers to strive to be better can be ...
Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... this can lead to addiction, as adolescent brains are more prone to addictive behaviors. Research looked at how "everyday benign consumption" (including shopping) can become addictive because of how the brain's reward circuitry is wired. The paper notes that environmental triggers—notably, "marketing cues"—can turn something benign like shopping into an addiction.For brands, this raises a question of how to respond. Marketing that encourages customers to strive to be better can be ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... brightness, contrast, saturation, warmth, and more. In August, we launched Hyperlapse from Instagram, a new app to capture high-quality time lapse videos even while in motion, unlocking creative video possibilities previously only available with expensive photo editing programs. SARAH PERSONETTE, HEAD OF GLOBAL BUSINESS MARKETING AT FACEBOOKOn Instagram, a brand’s tone of voice is primarily delivered through imagery. When we speak with brands about developing their Instagram presence, we ask them to ...
Break It UP Dec 07, 2015 relationships dating divorce ... the person they’ve become. - BREAKUPS IN MARKETING - H&MEncouraging consumers to recycle the garments they no longer want, this ad from H&M features a shirt explaining that it understands its owner has changed, needs more space, and wants to move on, but asks that they part ways responsibly. It reflects young people’s desire to treat their exes respectfully and to seek the best outcome for both parties when a relationship ends LIDL IRELANDYoung people get plenty of practice breaking up as this ad ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... reevaluated and modernized, as with other areas of Zs’ lives (see Life Skills). Until then, marketers who wish to engage young consumers will need to respect their nuanced relationship with technology. Just because they engage with friends on messaging apps doesn’t mean that marketing to them on such platforms is wise. They would rather be reached through methods reserved for their outer layers of contacts where they can respond on their own time without the pressure of immediate feedback. Email and ...
Mom Focus Aug 10, 2013 ... , nor any member of her/his immediate household, employed in advertising, public relations, marketing, or marketing researchQuotas were established based on the age of the child to ensure representation of parents with infants, pre-tweens, tweens, and teens as follows:# COMPLETED INTERVIEWS TOTAL MOMSParents of 0- to 4-year-olds: 250Parents of 5- to 8-year-olds: 250Parents of 9- to 12-year-olds: 250Parents of 13- to 17-year-olds: 250(Note: Moms could have children in more than one age group ...
Realistic Optimism Feb 27, 2016 social consciousness activism causes and issues corporate responsibility politics ... possible from peer-to-peer interactions. Their methods of retaining optimism are taking shape in numerous ways as addressed throughout this report, including random acts of kindness (Good Vibes), savvy consumer choices (Buy Not and Clear Consciousness), micro donations (Dollars for Change), and real-world activism (Demo Real). This collective effort to reclaim optimism is crucial for brands to consider as they think about conscious marketing efforts. Shadowy donation initiatives and green-washed ...
