192 results for '"mobile"'
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Gen Z Tech and Social Media

... Digital media and devices are fully integrated into Zs’ lives. From a young age they are active on social media, using mobile messaging regularly, and even shopping online. Z Tech Tech devices are ubiquitous in the lives of 7- to 17-year-olds. TVs are still the most common electronic item they own, but laptops, cellphones, and tablets are also commonplace with a majority of Zs saying they own and use these types of devices. Girls and teens are more likely than their counterparts to have ...

Digital My Gaming Life

... A quantitative overview of gaming attitudes, preferences, and behaviorsOverall, young people have a positive view of gaming—it gives them a sense of pride when they level up and they believe playing games makes them smarter. They are frequent gamers, playing most often on their mobile devices, using the activity as a means to fill time and take their minds off of other things. The mechanics of games have become increasingly important in their playing preferences as platforms offer unique ways ...

Digital My Mobile Life

... A quantitative overview of attitudes, preferences, and usage in regard to mobile devices, platforms, and appsMobile phones are the most important devices in young people's lives. They not only check their phones regularly throughout the day, but these devices are also the first thing they reach for in the morning when they wake up and the last item they see before going to sleep. Many young consumers acknowledge that they spend too much time on their phones to the point of dependency, but they ...

POP Play

... A quantitative overview of gaming preferences and habitsPLAYERSBecause gaming is much more accessible today via mobile and handheld devices, it’s easier than ever for young people to game. Only one-quarter of 14- to 34-year-olds and 10% of men consider themselves “not a gamer.” On the opposite end of the spectrum, two in 10 consider themselves hardcore gamers, while the majority fall near the middle. On a scale of 1-5, where 1 is ‘Not a gamer’ and 5 is ‘Hardcore gamer,’ what type of gamer are ...

Consumed Channels

... A quantitative overview of where and how young consumers shop.THE CHANNELSToday’s multifaceted young consumers don’t compartmentalize their browsing and shopping behaviors into online, offline, or mobile. They switch seamlessly between these channels to create a 360-degree, always-on consumer experience, in which different types of shopping fulfill different needs. In-store shopping is more of a social activity, online shopping enables extensive research and product discovery, and mobile ...

Digital Communicate

... It has never been easier for young people to keep in touch, and their use of mobile devices is evolving as new apps and services emerge.FACE TIMEDo you more often communicate...? Face-to-face | Virtually THOUGHTS ON COMMUNICATIONI think digital communication makes us more awkward in face-to-face interactions because so much of our social development happens either online or inebriated (at least in my high school experience). BEN, 21We are relying on social media to fill the void and consume ...

Worries, Difficulties, Mistrust?

... personal information will be sold or stolen | I have made an effort to reduce the amount of personal information I share online | I'm willing to allow a company to see my online activity for personalized experiences | I have my bank account information stored in a mobile wallet/payment system | I have my credit card information stored in a mobile wallet/payment system | I have tried to limit or revoke access to my personal information online | I am willing to give a company personal ...

GAMING X PLATFORMS

... GAMING CULTUREWhich of the following, if any, do you do?Select all that apply. Play video games (mobile/app, PC, console) | Watch video game content | Follow gamers on social media | Keep up with video game news | Follow orgs on social media | Watch esports competitions | Follow esports players on social media | None of the above GAMING/ESPORTS PREFERENCESPlease select one statement from each pair below that you agree with more. Gaming has become cooler than it was in years past ...

Finance Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Z Segments.Financial AttitudesWhich of the following, if any, are true for you?The Picture of Health Report 2020 I think it is important to have savings | I know how to budget | I am worried about a total economic collapse Financial ToolsWhich of the following, if any, are true for you?The Picture of Health Report 2020Please select all that apply. My own debit card | My own savings account | A mobile wallet (e.g ...