Innovation Overview Sep 05, 2018 ... , where we start to see differences among this cohort compared to Trendsetters in the U.S., the #2 most innovative area/industry is the environment (e.g., sustainability, alternative energy), followed by fashion & style at #3, and music at #4.Which of the following areas, if any, do you feel are the most innovative?Please select your top 3. Gaming | Music | Fashion & Style | Vehicles/Transportation | Movies | TV | Art & Design | Medicine | Environment (e.g., sustainability, alternative ...
Shared Interests With Friends Dec 01, 2017 ... , movies or TV shows, and food.Which of the following, if any, is it important that you and your friends have the same taste/interest in?Please select all that apply. Humor | Music | Movies/TV shows | Food/restaurants | Gaming | Social causes | Internet videos | Style | Exercising/playing sports | Sports | Travel | Politics | Nightlife/bars | Other | None SHARING PRODUCTS WITH FRIENDSAbout four in 10 U.S. Trendsetters and a third of UK Trendsetters share products (e.g. lotion ...
Checking Out Sep 08, 2019 ... | Overloaded | Overstimulated | Overworked STAYING FOCUSEDWhich of the following, if any, are true for you?Please select all that apply. It's hard to stay focused | It's hard to be in the moment 55% of U.S. and UK Trendsetters wish they could spend more time doing nothing.WAYS TO SPEND FREE TIMEWhich of the following, if any, do you do in your free time?Select all that apply. Listen to music | Watch movies/TV shows | Watch TV/videos | Browse social media | Talk to friends/family (e.g ...
Race & Activism Data Aug 24, 2020 ... for you?In the past year, I've personally done more... To address racism | In support of feminism | In support of LGBTQ rights | To address income inequality 6 in 10 U.S. & UK Trendsetters say popular culture (e.g., TV shows, music) help society change for the better.DRAWING ATTENTION TO SOCIAL ISSUESWhich of the following, if any, are true for you?Please select all that apply. I like it when movies draw attention to social issues (e.g., race, gender) | I like it when TV shows draw attention ...
Generational Overview Mar 14, 2019 ... A quantitative overview of generational sentiments toward aspects of life today.PASSION POINTSWhich of the following, if any, are you personally passionate about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering ...
Travel & Brands Nov 16, 2018 ... again during future travel | If I have a negative experience with a travel brand, I will avoid using that brand during future travel BRAND ADDITIONSWhich of the following, if any, are true for you?Select all that apply I wish there was more entertainment about traveling (e.g., TV shows, movies) | I wish brands provided recommendations for local exploration | I wish brands provided more opportunities for local exploration | I wish brands provided more recommendations for what to do when ...
Popular Culture & Sports May 19, 2018 ... Olympics you are not a part of the cultural conversation 1 in 3 global youth watch TV shows/movies about sports (e.g., commentary shows, fictional movies), increasing to 1 in 2 youth in India, China, Nigeria, and Indonesia.One-quarter of youth globally consider competitive video gaming to be a sport, as do 44% of Chinese youth. ...
Bingeing Nov 23, 2016 ... Entertainment bingeing is on the rise among youth, who regard it as a valuable way to consume content on their own terms and achieve instant gratification. Two in 10 youth ages 18 and older have chosen to binge-watch TV over having sex.Nearly half of youth are bingeing TV or movies weekly or more often.THE EVOLUTION OF BINGEING More than a third of youth are bingeing on entertainment more now than they were last year, and more than four in 10 report bingeing the same amount as ...
State of Mind Data Oct 28, 2020 ... for myself | I do not set health & wellness goals for myself MAINTAINING MENTAL HEALTHWhich of the following, if any, do you do to maintain your mental health?Please select all that apply. Listen to music | Sleep | Spend time alone | Spend time with others (e.g., friends, family) | Watch television/ movies | Read books | Spend time outside/ in nature | Spend time with pet(s)/animals | Use social media | Eat right | Meditate | Go on vacation | Unplug from technology | Exercise ...
Entertainment Landscape Nov 27, 2016 ... Entertainment—particularly music and streaming video—is an ever-present and important part of youth’s lives, and they’re willing to splurge on such content as it provides inspiration and offers touchpoints for connection.IMPORTANCE OF ENTERTAINMENTEntertainment is a huge part of youth’s lives. The largest number of young adults in both the U.S. and UK say music is vital to their life, with movies and social media following as second and third most vital, respectively. Streaming ...