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Macrotrends

BrandCon

... micro-internship.All told, BrandCons are the next iteration of festivals that are specific to the ethos of a brand and promote education as much as they do entertainment. As this movement grows, we foresee consumers traveling to see their favorite brands and the people behind them IRL, just as they do to see their favorite artists at a music festival, media properties at a fan convention, and beauty gurus at experiences like BeautyCon. While brands may have an involvement with such types of events ...

Life Resume

... that of my parents’ generation. It’s a running joke among my friends. We all seem to live up to the stereotype: living for today, taking every experience, cashing in even when we don’t have the cash. Nine-to-fives no longer register accomplishment, only resignation. BRETT, 24Right now it’s all about trying to grow personally and have experiences that you can share with others in the world. Reading many books, being up on all the latest music, digging for the great unknowns, learning a new language ...

Presence of Mind

... fall, silence is an emerging trend in the hospitality industry, even among travelers whose vacation choices are typically dictated by luxury rather than asceticism. To wit, 45% of Ys say they are interested in silent retreats. • Turks and Caicos resort Parrot Cay boasts an unofficial tagline, “Silence is the new luxury,” that celebrates its uber-tranquility.LION CAFÉTokyo’s Lion Café, one of a few remaining meikyoku kissa, or classical music cafes, has become a favorite destination among young ...

The Community Well

... themselves as fans of a particular music artist, TV show, or sports team and to feel connected to those who shared those interests, Ys feel that their fitness habits and gym preferences are just as telling of who they are and what they care about. Some young consumers have become so passionate about their fitness communities that they display their devotion to the world by wearing branded apparel from their favorite studio. We’ve previously noted that Ys have a preference for logo-free products that ...

On/Off

... -visual displays, live-streaming stations, music that plays simultaneously on the brand’s website, and RFID tags that allow shoppers to access additional item content. The digital-physical hybrid has proven so successful that Apple recently tapped former Burberry CEO Angela Ahrendts to lead a much-needed integration of its own dated website into its celebrated physical stores.INSTALL ONLINE ORDER PICK-UP SYSTEMSThe Container Store, JCPenney, Cabela’s, Apple, Nordstrom, Best Buy and Walmart offer in ...

Mixed Emotions

... answer questions about many topics, and it provides tools to help women proactively balance their mood and emotions, regardless of the time of the month.Doppel London-based startup doppel created a wristband that helps change the wearer’s mood by using their body's natural response to rhythm, similar to an upbeat or downbeat in music. The device emits a vibration that feels like a heartbeat, and the wearer either taps or strokes the device to regulate the rhythm. A faster one makes them feel more ...

Culture Spotlight On China

... Chinese youth are finding new ways to display luxury, turning to street brands and gym routines.Modern youth in China have been defining their style, from fashion to beauty, with nods to Chinese heritage, hip-hop music, and the constant pursuit of artfully filtered faces. Meanwhile, young people in China continue to play a large role in luxury markets and are making their preferences known.Heritage Is Hip: History-Inspired Products Are TrendingHeritage and history have become highly valuable to ...

Marketing Tips

... overall face shape. Guinness For the latest iteration of its Made of More campaign, Guinness released an ad called “Intolerant Champion,” which tells the story of John Hammond, who helped break down down barriers of racial prejudice in the music industry in the 1930s. He was responsible for discovering legendary Black musicians at a time when Black and White musicians rarely played together and many venues only permitted White audiences. The spot is part of a series that features ordinary people ...

The Fail

... interpret a misstep as a message that it’s just time to try once again as they work toward mastering the situation. Consider the number of well-known Zs who have flamed out spectacularly, only to embrace their colorful past and even spin it to their advantage. Demi Lovato was open and honest about her personal trials with her fans, and they love her all the more for acknowledging her failures and for having the courage to make a comeback. They evangelize Katy Perry for persisting in the music business ...

Game Of Life(style)

... brand, a strategy that works well with up-and-coming sports that are less mainstream and, therefore, are not yet saturated with major advertisers (see Leagues Of Their Own). Building such tangential culture around a sport can drive interest for both the lifestyle category or brand and also for the sport itself. Skater culture in the U.S. is a prime example of how a sport and lifestyle brands can grow symbiotically—in this case, the sport of skateboarding alongside music and fashion Vans ...