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Macrotrends

Short Life

... digital sharing experience, Snapchat and its fellow “disappearing” message services give users free rein for unrestricted, unburdened play. Inspired by the freedom that ephemeral messaging affords, Ys are now seeking to put expiration dates on other categories, from goods to content to personal relationships. The growth of the sharing economy and related upsurge in rental service platforms (e.g., Rent the Runway, Lyft) provide a strong indication of individuals’ desire for fast, impermanent “fixes” in ...

Marketing Tips

... brand posted images of celebrity spokesmodels in their 20s, 30s, and 40s on social media, along with their age and the words “years young.” The caption “beauty is not about hiding your age, it’s about embracing it” echoes the inspiring visuals.Froot Loops created a spot titled “Bring Back the Awesome” that shows parents waiting for their kids to fall asleep before they dig into bowls of the sugary cereal and play video games. Although these behaviors are typically considered childish, Ys see no ...

Duty Free

... companies and services that help them as they work to fulfill their new adult responsibilities. ACTION ITEMSPeople don't want to deeply engage in every decision and product purchase they make—make it easy to say yes to what your company is offering with little time, effort, and mental exertion Find ways to simplify complicated decisions into laymen's terms and play to the archetype of mentor or trusted sidekickTake the load off your consumers' mental bandwidth; they are increasingly willing to pay for ...

Fear Factors

... Each generation has distinct stresses and anxieties, as well as methods for coping, shaped by the culture in which they grew up; by understanding their specific fears and approaches to dealing with them, brands can play a key role in mitigating them. From children being separated from their parents at the border to the Opioid Crisis to vehicle-ramming terrorist attacks, there’s no shortage of external forces causing people stress today. In the past, a person could mute the radio or turn off the ...

Office Space

... Retailers are enticing young people into their physical spaces with areas to work and be productive.  Young people don’t regard brick-and-mortar stores as merely places to browse and buy. More and more, they look to physical retail environments to serve other purposes, including providing spaces where they can learn, play, meet new people, hang out, and even host others, and they’re pleasantly surprised when brands offer such. In recent years, retailers have responded to ...

Relationship Goals

... . Unlike generations before them, global youth also have to choose the role that they want technology to play in their relationship (see The [DIS]Connect). They need to make myriad communication decisions, such as how often they expect to connect digitally, on which platforms, and the style of their interactions. They must establish expectations and boundaries early on regarding whether they prefer to be in constant contact with their partner via chats and texts or if they are comfortable communicating ...

Free Spirit(uality)

... church’s views on homosexuality, but may still enjoy the pageantry of Latin mass. They may not identify with Catholicism or believe in God, but they may enjoy the spiritual grounding and nostalgic sensibility that dipping one’s fingers in holy water or smelling frankincense lends. Similarly, someone who was raised in the Jewish faith may not consider themselves a believer, but may still host a Passover seder for their friends every year because it allows them to play a role in cultural preservation ...

Soundscape

... even though video merges both pictures and sound, isolating the sense of hearing can magnify the effect. Gathering visual records of events and happenings has become the norm, and new tools are emerging to enable young consumers to document their audio activity. For example, taking this concept to the extreme, Kapture is a wristband that continuously records surrounding noises to play them back and save them as sound snapshots. And just as photos and videos have gone from private mementos to public ...

Branding Trends

... themselves and share the photos with their own networks.KFC Watt a Box Customers at select KFC locations in India can refuel more than their bodies. The 5-in-1 Meal Box includes a built-in power bank and USB cord for charging phones, so consumers could continue to text, listen to music, play app-based games, or do any other digital activity to entertain themselves while they ate. - 2. Entertainment Museums - The ease with which content can be accessed today can make it feel ordinary, which has prompted ...

Opportunity Knocks

... /community long term, and this is proportionally higher among women than men in the general population, especially in the U.S.Which of the following, if any, are true for you?Please select all that apply. It's not important to me to put down roots/settle in an area | I don't expect to stay in my current neighborhood/community long term DECIDING FACTORS OF WHERE TO LIVEWhen thinking about where they choose to live and where they choose to travel, many factors play into young people's decision-making ...