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Macrotrends

Brand We

... depict modern weddings more accurately but also to play a role in the event itself. ACTION ITEMS There is no one-size-fits-all wedding anymore. Remember to include varied depictions of weddings in your communications, reflecting not only diverse cultural pairings and a range of sexualities but also a myriad of ceremonial and celebratory styles. Young couples that choose to marry today typically have a well-established domestic partnership prior to the big day. Consider ways your brand can support ...

Marketing Tips

... brand posted images of celebrity spokesmodels in their 20s, 30s, and 40s on social media, along with their age and the words “years young.” The caption “beauty is not about hiding your age, it’s about embracing it” echoes the inspiring visuals.Froot Loops created a spot titled “Bring Back the Awesome” that shows parents waiting for their kids to fall asleep before they dig into bowls of the sugary cereal and play video games. Although these behaviors are typically considered childish, Ys see no ...

Duty Free

... companies and services that help them as they work to fulfill their new adult responsibilities. ACTION ITEMSPeople don't want to deeply engage in every decision and product purchase they make—make it easy to say yes to what your company is offering with little time, effort, and mental exertion Find ways to simplify complicated decisions into laymen's terms and play to the archetype of mentor or trusted sidekickTake the load off your consumers' mental bandwidth; they are increasingly willing to pay for ...

Opportunity Knocks

... /community long term, and this is proportionally higher among women than men in the general population, especially in the U.S.Which of the following, if any, are true for you?Please select all that apply. It's not important to me to put down roots/settle in an area | I don't expect to stay in my current neighborhood/community long term DECIDING FACTORS OF WHERE TO LIVEWhen thinking about where they choose to live and where they choose to travel, many factors play into young people's decision-making ...

Short Life

... digital sharing experience, Snapchat and its fellow “disappearing” message services give users free rein for unrestricted, unburdened play. Inspired by the freedom that ephemeral messaging affords, Ys are now seeking to put expiration dates on other categories, from goods to content to personal relationships. The growth of the sharing economy and related upsurge in rental service platforms (e.g., Rent the Runway, Lyft) provide a strong indication of individuals’ desire for fast, impermanent “fixes” in ...

Have Guidance, Will Travel

... utilizing the now-popular “Ask for Recommendations” feature on Facebook that allows all connections to weigh in. Travel influencers play a part in this, too. Young people can find someone who aligns with their passions and see a curated social feed or blog posts on where to go and what to do. By getting recommendations from people who have been there, done that, it eases the strain of starting their itinerary from scratch.I have used travel agents to plan my trips. It really helps my calendar and saves ...

Office Space

... Retailers are enticing young people into their physical spaces with areas to work and be productive.  Young people don’t regard brick-and-mortar stores as merely places to browse and buy. More and more, they look to physical retail environments to serve other purposes, including providing spaces where they can learn, play, meet new people, hang out, and even host others, and they’re pleasantly surprised when brands offer such. In recent years, retailers have responded to ...

Relationship Goals

... . Unlike generations before them, global youth also have to choose the role that they want technology to play in their relationship (see The [DIS]Connect). They need to make myriad communication decisions, such as how often they expect to connect digitally, on which platforms, and the style of their interactions. They must establish expectations and boundaries early on regarding whether they prefer to be in constant contact with their partner via chats and texts or if they are comfortable communicating ...

Branding Trends

... themselves and share the photos with their own networks.KFC Watt a Box Customers at select KFC locations in India can refuel more than their bodies. The 5-in-1 Meal Box includes a built-in power bank and USB cord for charging phones, so consumers could continue to text, listen to music, play app-based games, or do any other digital activity to entertain themselves while they ate. - 2. Entertainment Museums - The ease with which content can be accessed today can make it feel ordinary, which has prompted ...

Free Spirit(uality)

... church’s views on homosexuality, but may still enjoy the pageantry of Latin mass. They may not identify with Catholicism or believe in God, but they may enjoy the spiritual grounding and nostalgic sensibility that dipping one’s fingers in holy water or smelling frankincense lends. Similarly, someone who was raised in the Jewish faith may not consider themselves a believer, but may still host a Passover seder for their friends every year because it allows them to play a role in cultural preservation ...