Love Brands and Marketing Dec 17, 2015 ... BRANDSYoung people around the world like when brands enhance their relationships. This poses an opportunity for marketers to provide more products, services, experiences, and advice that can benefit both single people and couples alike. In particular, those living in China, Mexico, and Brazil want brands to play a role in enhancing their relationships more so than young people in other countries. However, in order to best engage a young global audience, brands need to understand what modern romantic ...
Love Landscape Dec 12, 2015 ... Global youth are largely hopeful about love and romance, and they are willing to put in effort to find relationships and make them work.67% of global youth believe in romance. LOVE TODAYTraditional perceptions of dating, relationships, and marriage mostly hold true today. More than half of global youth describe dating and romantic relationships as fun. Marriage, while challenging, is viewed as equally fulfilling and rewarding. When it comes to dating, however, the abundance of options leaves ...
Love Social Norms Dec 16, 2015 ... should take it slow in relationships; they think people should date for more than a year and a half, on average, before they move in together or get engaged. They also feel that couples should be together for more than two and a half years before getting married.Ideally, how long should a couple be together before they... Kiss | Introduce to friends | Say I love you | Have sex for the first time | Introduce to family | Update their relationship status online | Go on vacation together ...
Innovation & Social Media Sep 01, 2018 ... that you agree with more. Technology makes me feel more connected | Technology makes me feel more isolated | Technology has enhanced the quality of my social relationships | Technology has diminished the quality of my social relationships REGULAR DATA CHECK-INAmong Trendsetters in the U.S. and UK, nearly half feel stressed out when they can't get online or don’t have access to their tech devices (such as their phones). Another one in three Trendsetters in both countries also feel they ...
Love Dating Dec 13, 2015 ... to be attractive.48% of global youth say that men should be able to wear makeup.PRIORITIZING RELATIONSHIPSWhile it is clear that relationships are a key part of young people’s lives, so are their careers, which is why they are fairly evenly split on whether they would rather find their soul mate (47%) or their ideal job (53%). In the U.S., UK, and Germany, young people would rather find a soul mate; in China, Italy, and South Korea, young people would rather land their ideal job. However, when it ...
A&S Brands and Marketing Sep 21, 2015 marketing marketing marketing marketing branding branding branding branding peer-to-peer peer-to-peer peer-to-peer peer-to-peer sharing economy sharing economy sharing economy sharing economy ... depictions of fatherhood and that they aren’t inclusive of all types of modern families. In particular, a third of young adults say brands are not representing same-sex parents in advertising at all and another two in 10 say brands are omitting adults with no children, multigenerational families, and single-parent families from their ads. At the same time, young adults feel brands aren’t representing marriage and dating and relationships accurately today. Which of the following best describes how you ...
Modern Parents Correspondence Maps Jun 22, 2016 ... For the Modern Parents Issue of the Cassandra Report, we conducted a correspondence analysis for more visual insights into differences between moms and dads in the U.S. and the UK. A correspondence analysis provides “maps” which use scatter plots to represent relationships between different groups of parents and their various attitudes and behaviors. We looked at differences between U.S. and UK moms and dads who work vs. stay-at-home, have children in differing age groups, and have boys vs ...
The Everyday Equality Data Sep 29, 2020 ... Gen Zs’ and Millennials’ perceptions of race and bias through three distinct lenses - friends, family & relationships, entertainment, and social media.93% of UK Trendsetters and 92% in the U.S. feel they have become more self-aware in the past year.TAKING FROM OTHER CULTURESHow strongly do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree Summary I don't think it's okay for people to use creative content/media from other races/cultures | I don't think it's ...
Love Sex Dec 15, 2015 ... Current youth are fairly traditional when it comes to their views on sex, both in and out of relationships.65% of global youth aged 19 to 34, including 72% of those in a relationship, don't think it's wrong to have sex before getting married.47% of global youth believe everyone is bisexual to some degree. SEXUAL ACTIVITIESYoung people around the world have not been particularly adventurous when it comes to their sex lives, but their open minded nature means they are willing to consider many ...
Gen Z Zscape Mar 19, 2015 family gen z causes and issues hobbies ... $20 on myself | Have a meaningful impact on the world | Make a lot of money | Start my own company | Work for an established company Real Relationships Zs say that their relationship with their parents is most important to them at this point in their lives, with 7- to 12-year-olds being especially likely to feel this way. As their social sphere expands in their teen years, older Zs are more likely than tweens to put higher value on their friendships. Likewise, they are twice as likely as ...
