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Macrotrends

Global Fashion & Style Trends

... second year, LMFW specifically highlights designers who take a stylish approach to chaste dressing and serves as a platform to amplify the brands, street style stars, and influencers who champion this style of dress on a global media scale. Muslim women specifically are a large focus of this movement due to this cohort’s increased visibility on a global scale and projected spending on clothing and apparel, which the Reuters State of the Global Islamic Economy report says will reach $368 billion ...

Feedback Loop

... Esteem, Cassandra Report, Spring/Summer 2012), Zs are increasingly turning to it as a means for direction and self-improvement. As a 14-year-old girl recently told us, “Sometimes I receive rude comments or thumbs down on my YouTube videos, but I use this to learn and motivate myself to move forward.” That’s not to say they don’t get a boost or blow to their egos based on the feedback they receive, but Zs are more apt to view the commentary about their posts in a constructive light. In fact, 74% of Zs ...

(Pas)Sport

... , UKMore than one in 10 young adults in both the U.S. and UK report that they try to attend a local sporting event when traveling to other cities, including nearly four in 10 Trendsetters (36% in the U.S. and 35% in the UK) who do so, indicating that this is only poised to grow among the general population of young adults. Their tendency to see sports in a different place isn’t because they necessarily care about the home team or even the visiting team—or for that matter the sport on offer&mdash ...

Personal Best

... having excess products that don't necessarily meet one's needs; young consumers have grown tired of having a medicine cabinet or vanity filled with products they don't use because they aren't the best for them individually. They'd rather have fewer, better items that they know are worth their money and will provide the most benefits. As we found in our Ages & Stages report, 65% of young people in the U.S. would rather pay more for higher quality items but have fewer of them, and this preference ...

Gen Z State Of Mind

... individuals with whom they interact. The macrotrends throughout this report further reveal ways in which these six values are manifesting among Zs and provide strategic implications for brands to act upon them. Namely, Zs are experiencing an Accelerated Adulthood as they’re highly focused on acquiring experience > education and money from a young age, and they’re exposed to more than were youth before them, causing them to be pragmatic and crave security, while instilling them with an independent ...

10 Gender Takeaways

... names in order to steer clear of seeming unnecessarily gender restrictive. The razor- and shave-brand HARRY’S appeals directly to men, but its focus on craftsmanship over any idea of inherent “manliness,” combined with its clean and modern marketing, render it accessible to women, as well. The minimal and modern aesthetic of men’s skincare brand URSA MAJOR has made it a covetable line for men and women alike. - THINK NEUTRAL FOR THE NEXT GENERATION - As discussed in our recent Gen Z Report ...

The 3Rs

... behavior demonstrated by Gen Ys and Zs, it also provides marketers with a definitive road map for effectively engaging them in a cause or endeavor. Now, social businesses that implement the 3Rs model are increasingly emerging, and are redefining the “good” arena in the process. These ventures place an unprecedented emphasis on tangibility: the results they report, the resources they provide, and the rewards they dole out are direct, comprehensible, and hands-on. These youth-driven organizations tie ...

Build Your Own Career

... Engineering Co. The Minneapolis-based employee-owned consulting firm has a "free-market structure." Rather than being supervised by a boss, employees sign up as individual contributors to the projects they want to work on and report to the manager of that project. They can also serve as the manager on a different project.3M 3M, which is one of the top companies Millennials would most like to work for according to a national survey, guides each new employee through one of four different leadership programs ...

ProPlay

... Young people are taking a professional approach to their play and free time activities, which are informing their future career aspirations. Increasingly, Gen Zs are of the mindset that “playtime” should be purposeful. Much like Ys’ shift from downtime to UPTIME (Cassandra Report, Spring 2011) in which they are focusing on productive personal pursuits even when they’re “relaxing,” Zs, too, are recasting their free time as an opportunity to get ahead, with an eye towards their future selves ...

The One

... the quality of products. Many young adults also report poor customer service and changes to products as reasons they’ve broken up with their favorite brands. While those in Germany and Japan are the least price sensitive in their brand loyalty, young adults in South Africa would be among the first to jump ship from a brand due to increases in cost. For which of the following reasons have you ever broken up with a favorite brand?Select all that apply. Its quality declined | It increased their ...