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Macrotrends

Control Center 21+

... professional lives (see School of [Work]Life). This means employees need to be socially aware in order to be professionally successful, which personality tests can help navigate. Some companies even have employees take a personality test, as does Bridgewater Associates. Fad Or Full-Time?Younger consumers' push to improve themselves by taking control of their lives is perhaps nowhere as evident as the craze around Marie Kondo's books and lifestyle philosophy. Preaching a gospel of minimalism, she encourages ...

Personal Best

... collects DNA from a user’s skin as opposed to another method such as saliva or blood, and it epigenetic profiles and skincare recommendations for the consumer based on factors like elasticity, moisture, and pigmentation. - Personalized Vitamins & Supplements - Care/of Created by marketing pros who wanted to reinvigorate the vitamin category, Care/of provides supplements to subscribers with the help of advisors from Harvard School of Public Health and Tufts Human Nutrition Center on Aging. Members get ...

Need For Speed

... believes unmanned stores will be the norm in the not too distant future.Cheers Managed by students of Nanyang Polytechnics’ business school, the new Cheers outpost in Singapore is a self-service convenience store. Along with the usual packaged food and drinks, the store also sells ready to eat hot foods such as pizza and fried rice. The store requires shoppers to scan a QR code in the accompanying smartphone app to gain entrance, and it accepts many forms of digital payment.Mastercard ...

Genre Trends

...  based on the California resident’s book, I’ll Get You! Drugs, Lies, and the Terrorizing of a PTA Mom. Peters was framed by fellow parents at her daughter’s elementary school for drug possession. Her book release followed the publication of a six-part longform narrative on the case by the LA Times. - 2. Game Shows - Game shows are not just a cheesy relic from daytime television of yesteryear; many networks are bringing classic hits back to their weekly lineup with modern updates, like the ...

Global Movie Trends

... -comedy film Slaughterhouse Rulez serves as a metaphor for government privatization via a vehicle of pulpy and comedic horror. A fracking operation gone wrong unleashes a subterranean monster that rains devastation on an elite boarding school where sadistic students terrorize fellow schoolmates. Amongst the destruction a new social hierarchy forms as students battle for survival. The Turning  Steven Spielberg is producing the highly-anticipated horror film The ...

The Gender Landscape

... SOCIETYSweden has set the standard in its efforts to create a gender-neutral society. • The gender-neutral pronoun “hen” has been added to the country’s national encyclopedia.• A high school in Stockholm has created a gender-neutral changing room to accommodate any students who feel they don’t fit into traditional gender categories.• Swedish preschools Egalia and Nicolaigarden do not recognize or allude to students’ gender, and call all students “friend” in lieu of traditional gendered pronouns. GENDER ...

GPS (Global Positioning Success)

... to, FCB Brazil created a “Speaking Exchange” project to connect these individuals via web chat. The ad agency connected a school in Brazil with a retirement home in the US to forge international relationships and lessen language barriers. - 5. HONE IN ON THE LOCAL - While it’s vital for brands to have an international outlook to match Ys’ inherently global mindset, they also need to recognize Ys’ role as local citizens. As global campaigns become more common, marketers that celebrate the ...

The Optimization Generation

... simply spend more time with friends and loved ones—is becoming this generation’s primary status symbol. Thus, when young people are faced with manifold choices about their careers, their social lives, or the purchases that accompany both, they want to optimize their behaviors in order to free up time and money for these larger goals. CRAFTED CAREERISM Young people are optimizing their careers by making strategic decisions about how they spend their money and time, though those in school approach it ...

Good Vibes

... employees, along with a children’s choir, sang “Let There Be Peace on Earth” in front of Apple’s store on 5th Avenue in NYC. - Kind Behavior - New movements demonstrate how kind behavior is becoming a larger priority in society. EVALUATING COLLEGE APPLICANTS ON KINDNESS Harvard Graduate School of Education released a report titled Turning the Tide: Inspiring Concern for Others and the Common Good Through College Admissions, which advocates for reform in the college admissions process ...

CHANGEables

... , as well as through the education system. For example, in school, they were encouraged to participate in one fundraiser after another to benefit charities ranging from those that help sick kids’ families pay for medical expenses to those that gathered coats or food or toys for needy children, and this instilled in them a disposition to care about others. However, the cause was often secondary to a classroom competition to see who could bring in the most donations, and they were often motivated by ...