Friends With Benefits Sep 02, 2015 relationships social life friends ... meaningful relationships in order to earn these influential consumers’ attention, respect, and loyalty. ACTION ITEMS Consider how marketing, messaging, and entertainment depicting families could be retold through a friend dynamic. Offer tools and services that enable group coordination with friends for various activities, such as booking a flight or grocery shopping for a dinner party. Enable young consumers to crowdsource or poll their friends when making decisions about purchases. Recognize ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... to events like Friendsgiving and National Best Friends Day, which reflect their contemporary, expanded definition of family. Likewise, with Ys around the globe staying single longer, young people in many countries are celebrating an anti-Valentine’s Day; Singles Day in China has become the world’s largest online shopping event, in which the unattached celebrate and treat themselves. Beyond the abundance of alt-holidays that focus on relationships, Ys and Zs are peppering the calendar with days ...
Gender Worldwide Sep 09, 2013 ... and keeping a job is very hard. Having a family is even harder! So, if we are not working ladies and if we are not mothers, who are we? I think we are living in a period of big changes. But, in the meantime, being a working woman who wants to have a personal life is a real challenge, and sometimes can also be very confusing.” ELINA, 31, ITALY“In Brazil, we have a more demanding male consumer who often goes to the hairdresser, goes shopping, and is starting to be more tasteful. This is ...
The New Age Sep 01, 2015 marketing play social life hobbies multigenerational ... past year regardless of whether or not you think you are personally too old to have done them? Go to music festivals (e.g., Coachella) | Go on a shopping spree | Binge on junk food | Take shots of liquor | Stay out until dawn | Have roommates | Go to clubs | Try to impress my parents (BASE: Those who have parents) | Hang out at the mall | Sexting Spend all day playing video games | Wear 'sexy clothing' publicly | Fake a sick day from work/school | Have sleepovers with friends | Smoke ...
Single Inclusive Sep 03, 2013 ... -square foot studio apartments. The square footage may seem not so “micro” in comparison to similar projects on the coasts, but by Texan standards it is mini, indeed. - MARKETING DOING IT WRONG - British grocery store chain ASDA received endless criticism for a seemingly sexist and exclusionary holiday season commercial in which an exhausted mother is overwhelmed with preparations (e.g., shopping, cooking, cleaning, card writing, gift wrapping, bed making, etc.). The tagline, “Behind every great ...
Social Studies Dec 18, 2013 media & entertainment content marketing social media ... , Pinterest is now being taken much more seriously, and reaching a wider, international audience. As such, brands across all categories should take note of Pinterest’s influence and staying power. In the past year, Pinterest has enhanced its discovery tools in a concerted effort to become more like a search engine than a shopping-focused social network. Promoted and related pins help users find more content, more quickly. Moreover, Pinterest is moving beyond visuals with article pins that help users ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... able to identify a handful of artistic Brooklynites as followers, the concept took on a life of its own thanks to the numerous media outlets that jumped to identify it as the newest hipster fad. Normcore shopping guides have since appeared on sites like Lucky and GQ, and other properties have appropriated the term as fodder for listicles like “The 5 Most Normcore Automobiles” and queries into what Normcore “sounds” like. Now, established voices in the world of high fashion are responding, as well ...
Purchasing Preferences, Behaviors, & Considerations Aug 28, 2023 ... shopping | I don't make purchases without checking reviews or asking for recommendations | I stay up to date on certain product categories that I am interested in | Online wish lists/social media platforms help me figure out what I like | I have considered the resale value of an expensive item before purchasing it | I like services that help me track my purchases (e.g., Mint, Rocket Money) | I have posted a review online | I often overspend without even realizing it | I don't really ...
Shopping, Retail & Brands Data Mar 01, 2021 ... 2020Very Important Summary Good customer service | Affordability | Great design | Innovation | Personable | Social consciousness This Is LuxuryWhich of the following, if any, do you agree with when it comes to luxury?Retail Exchange Report 2019Agree Summary An experience is more of a luxury than a product | The more exclusive an item is the more it's a luxury | I feel better about myself when I make a luxury/high-end purchase Shopping AttitudesWhich of the following, if any, do you agree with ...