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Macrotrends

weCommerce

... belongings into their lives as these items still inform the creation of their identities—which, in the current social media climate, have never been more public. Ever intrepid hackers, they are finding creative workarounds that enable them to enjoy the acquisition of material goods and the freedom of minimalism simultaneously, without compromising their ideals. Consequently, young people are engendering a weCommerce movement in which they are transferring goods through resale while also seeking ...

The Urge To Splurge

... by the paradigm-shifting transparency that the Internet and social media have afforded, and thus have greater access to luxury products and services than older generations grew up with. Ys in particular have ushered in a new era of luxury, as they gave rise to the widespread adoption of the rental market and sharing economy that made it easier for them to afford luxury products, even if only temporarily. Zs are taking this one step further with their infatuation with the resale market, which not ...

There's No Place Like Home(town)

... . and one in five UK Trendsetters like to have clothing/accessories that display the place where they’re originally from, and they’re leading this trend which suggests the general population of youth will follow their aesthetic choices. The cool cachet of doing so has increased from years past, as this concept is similarly mirrored in pop culture, from celebrities displaying where they've grown up on social media to musicians increasingly paying homage to where they’re from in their songs. As young ...

Dual Intentions

... be someone else better. LAIZ, 24, BRAZILDating has always been subject to “rules,” but never has it so closely resembled a game as it does today. Gen X first got a taste of this when Hot or Not was popular in the pre-social media ’90s. Now, however, young people play the same game with the opportunity to win the prize of a date. The rise of digital dating services and apps that allow users to quantify the process has made courtship a sometimes-brutal competition. Proof of this sentiment, 73% of ...

Cashless Is King

... businesses that resonate with young consumers, such as Sweetgreen and local coffee shops, don’t accept cash in favor of cards or digital transactions. Even social media sites are making digital payments easier, offering their own forms for sending money among friends, which we can only imagine will soon extend to shoppable content (see examples). As more businesses evolve to share young consumers’ Cashless Is King mindset, the frictionless convenience of such payment methods will likely grow to the point ...

Global Culture Marketing Tips

... with Wieden+Kennedy Shanghai to create the 3-minute VR adventure, which customers physically navigate via a treadmill and a handheld button. Players are able share a 10-second clip of their experience in Reactland via their social media as a way of promoting both the Nike brand and their personal one. Hyundai In a classic example of product placement at its most tried-and-true iteration, Marvel’s upcoming summer blockbuster Ant-Man and the Wasp features Hyundai’s new Veloster&mdash ...

Creating For The Creators

... and the rise of creative expression on social media, and they’ve moved to the next stage beyond being participants to one in which they can deliver a tangible output of their own. We are in the era of the creator, in which young people have become The Entertainers alongside traditional providers and distributors.With supercomputers in the palms of their hands and professional-grade software at their fingertips, young people today have the ability to create quality entertainment on their own. In ...

Extracurriculars

... launched Woz U, a digital institute to help fill the employment gap for high-paying technology jobs across the U.S. Woz U is designed to get people into the workforce quickly and affordably, creating long-term financial stability for young tech workers while providing prepared hires and training solutions for businesses.EDUCATIONAL SOCIAL PLATFORMSAs youth look to social media platforms for motivation/inspiration for their self-improvement, nearly half visit YouTube; nearly seven in 10 Trendsetters do ...

Gen Z State Of Mind

... . Already, they feel that the coolest people their age are those who are successful at work or get good grades in school, second only to being funny, and above more traditional perceptions of popularity, such as playing sports or getting attention on social media. Zs will even put work above other areas of their lives, particularly as 65% in the U.S. and 58% in the UK say a successful career is more important to them than a great social life; consider how they’ve even turned their friendships into a ...

Universal Invite

... inclusivity is an innate part of GYs’ generational DNA, they’re drawn to content, platforms, and ideas that transcend the barriers of language and culture. Media that proves universally inviting around the world resonates strongly with Ys’ unbordered mindset, as it enables communication and connection across cultural divides and encourages global unity. The importance of global inclusivity among GYs is especially evident in recent social media trends—specifically, in the fact that visual platforms are ...