209 results for '"spending"'
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Macrotrends

The One

... love for a brand. While many young people enjoy the thrill of trying out different brands regularly—“dating around”—they don’t want to always be on the hunt in each consumer category, spending time, energy, and money on brands that aren’t right for them. They ultimately want to find one in each sector that best complements their lives, and when they do, they’ll become a consistent supporter: nearly three in 10 say they have had a long-term relationship with a brand. They realize ...

Tech Truths

... A deep dive into how each generation perceives technology and how they live on and with digital devices. While Baby Boomers and even Gen Xers may be guilty of signing text messages with their name or writing checks in lieu of online banking, they're not as inept with technology as young generations and the media often make them out to be. And while Generations Y and Z are heavily reliant on tech, using it for everything from dating to practicing mindfulness, that doesn't mean they love spending ...

Play The Game

... sports is a category where young people can justify spending—and even splurging—compared to other areas (see WELLth Investors), they nonetheless feel that the cost has become unreasonable, off-putting for those who aren’t the most devoted athletes, and exclusive, which goes against their values.With Ys being less likely than twenty and thirtysomethings were in previous decades to flock to the suburbs and start families, they tend to have more free time for their personal passions and ...

Major Dads

... brands and marketers have become more mindful of including positive portrayals of modern fathers in their communications, they are nonetheless lagging behind the times in this area.  Among older generations, household responsibilities were predominantly divided by gender. Men brought in the majority of income—if not all of it—and women made most of the household spending decisions and acted as chief domestic engineers. In the parenting sphere, the split was similarly vast. Mothers ...

Mom Focus

... , smartphones are also key for their text messaging capabilities. Texting is the new cornerstone for quick, easy, efficient communication, which is especially resonant with XY moms as “easy” and “efficient” are the buzzwords of modern parents. MOMS “LIKE” YOUR BRANDHaving established themselves as a substantial subset of the Facebook community, moms are now spending considerable chunks of time on the social networking site. Moms view Facebook as a place where they can present themselves as “more-than-moms ...

Friends With Benefits

... increasingly intertwined, making young people more likely than their older counterparts to regard their coworkers simply as friends. Nearly 60% of young adults consider their colleagues their friends, and more than half enjoy spending time with them outside the office or at work-related events. Social media has also broken down barriers, enabling colleagues to “friend,” and therefore know more about, each other. Recognizing that they spend so much of their time with their colleagues—often more than they do ...

The (DIS)Connect

... a chance and getting to know them. They feel they can learn enough about a person during a quick scan of his or her social feeds to decide whether it’s worth spending more time with them. Further, to facilitate this, many dating apps allow users to integrate their Facebook or Instagram accounts to make such sleuthing seamless. It takes significant self-restraint for young people not to do a thorough search of social media, and the web in general, when they meet someone they find intriguing ...

Social Studies

... reengage them, particularly since they are spending more time on social media platforms than fewer of their parents, relatives, and teachers are on, like Instagram, Snapchat, and WhatsApp. Despite the drop in activity, Facebook still has more teen users than any other platform. More than half (55%) of teens surveyed for this report said that Facebook is still cool. As such, it’s crucial that marketers maintain an active presence on the platform. Although it’s important for brands to experiment with ...

POP Trends

... of S.H.I.E.L.D., a Joss Whedon series that’s been rating highly among the coveted 18-to-49 demographic. CWEnduring for the past two years, Arrow, based on DC Comics character Green Arrow, has become a cult hit among the Comic-Con crowd. A TV adaptation of DC Comic The Flash, a spinoff of Arrow, is in production.NETFLIXDisney will be spending $200 million over the next three years filming four series based on Marvel Defenders street heroes in NY. Filming is slated to begin in July 2014, starting ...

Data

Spending & Travel

... A quantitative overview of young people's travel related spending habits and preferences.YOLO $PENDINGHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Put the money in my savings account | Save the money for a larger purchase (e.g., new car, home) | Use the money to improve my surroundings/daily life (e.g., new furniture, fix car) | Go on a trip | Catch up on bills/pay down debt (e.g., student loans) | Put the money into an ...