245 results for '"sports"'
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The Future Of Innovation

... ) and sports (e.g., attending sporting events, watching/playing sports) will also have some impact on young people’s purchase decisions, as noted by three in 10 Trendsetters across the U.S. and UK.Thinking about each of these innovations, do you think they will impact your purchase decisions/activity in the categories below in the next few years?Augmented Reality Summary Gaming | Tech and accessories (e.g., computers, mobile devices, headphones) | Live events (e.g., going to concerts, buying movie ...

Under The Influence

... Trendsetters, 46% in the U.S. and 35% in the UK I like to share their new brand discoveries with others.CATEGORIES YOUTH INFLUENCEIn which of the following categories, if any, do you influence others? Movies | TV show | Fashion/style | Shopping | Music/bands | Food/beverage | Video games | Restaurants | Beauty/grooming | Health & wellness | Cooking | Fitness | Books/literature | Art/design | Technology | Comedy | Pets/pet care | Travel | Sports | Digital culture (e.g., blogs ...

Purchases

... décor/furniture | Travel (e.g., plane tickets, accommodations) | Sports/fitness (e.g., sports equipment, workout gear) | Bars/clubs | Children's items (e.g., diapers, kids clothing) | Vehicles (e.g., cars, bikes) | Garden/outdoor | None of the above BRAND NAMES VS BRANDLESS PURCHASESOf those same categories that you have made a purchase in the past year, do you typically purchase brand name or generic products?U.S. & UK Youth Vehicles (e.g., cars, bikes) | Tech and accessories (e.g ...

Entertainment & Media Data

... things, which ONE would you choose?*Ages 21+Select one. Take a trip | Have dinner at a restaurant | Go to the gym | Attend a live concert/show | Go to a mall | Go to the movies | Attend a live sporting event | Hang out at a bar/club* | Go to a museum LIFE WITHOUT SPORTSWhich of the following, if any, are true for you?Select all that apply. Life is boring without sports (May 2020) | Life would be boring without sports (2017) SOCIAL SUCCESSWhich of the following items, if any, do you consider ...

Retail

... , headphones) | Home décor/ furniture | Household supplies (e.g., cleaning supplies, toilet paper) | Sports/fitness (e.g., sports equipment, workout gear) | Digital media (e.g., ebooks, streaming services) | Health/wellness (e.g., supplements, treatments) | Pet care | Household electronics (e.g., TV, microwave) | Vehicles (e.g., cars, bikes) | Garden/outdoor | Travel (e.g., plane tickets, accommodations) | Children's items (e.g., diapers, kids clothing) RETAIL PURCHASES BY CATEGORYWhich of ...

Luxury

... tickets, accommodations) | Alcoholic beverages not at a bar/restaurant (e.g., wine, beer, hard liquor) | Health/wellness (e.g., supplements, treatments) | Household supplies (e.g., cleaning supplies, toilet paper) | Children's items (e.g., diapers, kids clothing) | Traditional media (e.g., books, DVDs) | Sports/fitness (e.g., sports equipment, workout gear) | Digital media (e.g., ebooks, streaming services) | Pet care | Vehicles (e.g., cars, bikes) | Home décor/furniture ...

Spending & Travel

... | Media subscription services (e.g. Netflix, Spotify) | Shoes | Accessories | Live events | Alcohol | Home decor | Home appliances | Fitness/sports (e.g., gym membership, sports equipment) | Furniture | Other | None of these 62% of Trendsetters in the UK and 58% in the U.S. would rather spend money on travel than on food/restaurants.PRE-WORK TO TRAVELWhich of the following, if any, would you do in order to travel?Select all that apply Give up buying new accessories | Give up eating out at ...

Game Changers U.S. Fan Segmentation

... A quantitative breakdown of five types of American sports consumers, as uncovered by our researchU.S. Fan Segmentation Below is a breakdown of the five types of young American consumers based on their relationship to and habits around sports. This exploration into the makeup of each consumer group will help you better understand their unique preferences, attitudes, and behaviors to successfully engage each type of fan more effectively. Super Fans | Social Fans | Casual Fans | Idealist Fans ...