Build Your Own Career Sep 22, 2017 career networking slash-slash ... . Along with an increase in people participating in the gig economy or doing freelance work, technology is continuously creating the need for jobs that didn’t exist in previous generations, let alone the previous 10 years, or five, or even one. With new roles come new ways to fill them, and youth who understand that such roles will only continue to come into existence may be more apt to exit a more traditional path and explore a new one. The rise of A.I. factors into this cultural shift as well ...
No Money, More Problems Sep 16, 2019 ... Z financial advice company communicates with its users through text message and supplies 24/7 service on its A.I.-powered platform. "What we found [was] that students didn't want us to just give them recommendations. They wanted us to literally help them sign up for something," said NextGenVest's founder. "Common Bond...can actually provide that product or that loan in a trusted way."EarnestEarnest has used technology and customer service to help refinance over $6 billion in student loans in a ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... contain soothing voice-overs encouraging viewers to be present by focusing on its Pot Pie.Ritz Ritz Crackers has released an ASMR-inspired spot in South Korea that employs technology to play on the rustling of its packages, the crunching and chewing of its crackers, and even the falling of crumbs on a table.W Magazine W Magazine has created an entire series of ASMR videos featuring celebrities, including videos of Kate Hudson rubbing sequined clothing, Eva Longoria opening a bag of popcorn, and Margot ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... Dance Dance Revolution, which encourage people to be active by positioning fitness as entertainment. The crossover between entertainment and exercise has only become more pronounced over time, and it's starting to manifest in other ways. In particular, augmented reality games are propelling this trend further, as such technology gets people to walk around in the real world, even if they're doing so while staring at a screen. The power of this medium became evident with the popularity of Pokémon Go ...
Cultural Diplomats Sep 10, 2014 food & beverage global travel local culture peer-to-peer tourism vacation ... With unprecedented access to technology and affordable travel options, Ys are forging connections with their global peers and facilitating cultural exchange firsthand.Historically, governments and rulers controlled international diplomacy efforts, appointing elite officials who were among the few people sanctioned to establish channels of trade and communication with foreign nations. Global Ys (GYs), however, do not require lofty positions to form such relationships. They live in an open-source ...
Side Buy Side Dec 12, 2017 marketing social life friends ... / technology | Food/ Beverages (non-alcoholic) | Clothes/accessories | Video games | Travel | Health/ fitness | Beauty/ grooming products | Alcohol | Footwear | Vehicles/ rideshare | Home goods/ home care | Pets/petcare FOLLOWING FRIENDSAs far as brands are concerned, youth may take a leap if their friends do. One in three U.S. youth and one in four UK youth have tried a new brand because a friend told them to, and on the flip side, one in 10 young people in the U.S. and UK have stopped using a ...
The Omniculturals Sep 05, 2014 communication global marketing media & entertainment celebrities ... rise of the middle class has put more GYs on par with their international peers—they’re comparably well-educated and experienced in international affairs. They can afford the same technologies, brands, and living arrangements. And, more notably, they share the same goals and dreams as other Ys around the world. In short, GYs feel more alike than different from one another; 67% of GYs in our study say that cultures are becoming more similar because of technology and the Internet. The unprecedented ...
Less Is Morality Dec 04, 2016 media & entertainment ethics TV ... popularity in the UK before coming to the U.S. via Netflix, asks viewers to consider the effect technology has on humanity, from vast implications on privacy to issues of self-awareness. While it suggests a negative progression, it also prompts consumers to debate and consider how they personally would react when faced with the issues depicted in the show. HBO’s latest hit Westworld presents a similar mental challenge around adoption of artificial intelligence. The film Equals from Millennial ...
Overboredom Jun 19, 2017 career gen z media & entertainment relationships social media ... finding reveals a key generational mindset: Zs are afraid of boredom. This collective fear is shaping not only how they spend their downtime but also how they’re beginning to approach entertainment, marketing, relationships, and careers. Though Zs aren’t the only ones to find boredom unappealing—no one wants to be restless or alone with unwanted thoughts—the concept is particularly frustrating to Zs because of how they were raised. Technology has been their babysitter throughout ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... Youth are overwhelmed by the abundance of consumption choices at their disposal and seek brands’ help with decision-making.Generations Y and Z can barely remember a time in which they didn’t have an enormous array of options to choose from when selecting any one product or service. As technology grants them access to brands near and far, and there are more companies in any single category in today’s crowded consumer marketplace, young people have an even larger selection of purchase ...