381 results for '"technology"'
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Macrotrends

Build Your Own Career

... . Along with an increase in people participating in the gig economy or doing freelance work, technology is continuously creating the need for jobs that didn’t exist in previous generations, let alone the previous 10 years, or five, or even one. With new roles come new ways to fill them, and youth who understand that such roles will only continue to come into existence may be more apt to exit a more traditional path and explore a new one. The rise of A.I. factors into this cultural shift as well ...

The Future Of Experiential Retail

... a viable retailer of the future. In their lifetime, both Ys and Zs have seen so many industries and products democratized by technology and the Internet and are therefore accustomed to instant access to once-exclusive luxuries. They expect no less than the same access when they shop, no matter the vertical or category. CVS is one such retailer that is addressing this very need: it’s piloting three new HealthHub retail concepts in Houston, which will grant customers access to a variety of ...

Always Be Hustling

... , lifestyles, and socioeconomic factors. That’s to say, as prevalent as burnout is, the urge to hustle or to have a hustle and get ahead of work-related exhaustion is similarly widespread, regardless of industry or personal background.Within the state of modern work, the confluence of technology and the cultural upbringing of Ys and Zs has created a young workforce that is ready and eager to work around the clock. Ys and Zs have phones with them 24/7, which means there’s an opportunity for them to be ...

Side Buy Side

... / technology | Food/ Beverages (non-alcoholic) | Clothes/accessories | Video games | Travel | Health/ fitness | Beauty/ grooming products | Alcohol | Footwear | Vehicles/ rideshare | Home goods/ home care | Pets/petcare FOLLOWING FRIENDSAs far as brands are concerned, youth may take a leap if their friends do. One in three U.S. youth and one in four UK youth have tried a new brand because a friend told them to, and on the flip side, one in 10 young people in the U.S. and UK have stopped using a ...

R&R (Rest & Replay)

... contain soothing voice-overs encouraging viewers to be present by focusing on its Pot Pie.Ritz Ritz Crackers has released an ASMR-inspired spot in South Korea that employs technology to play on the rustling of its packages, the crunching and chewing of its crackers, and even the falling of crumbs on a table.W Magazine W Magazine has created an entire series of ASMR videos featuring celebrities, including videos of Kate Hudson rubbing sequined clothing, Eva Longoria opening a bag of popcorn, and Margot ...

Exertainment

... Dance Dance Revolution, which encourage people to be active by positioning fitness as entertainment. The crossover between entertainment and exercise has only become more pronounced over time, and it's starting to manifest in other ways. In particular, augmented reality games are propelling this trend further, as such technology gets people to walk around in the real world, even if they're doing so while staring at a screen. The power of this medium became evident with the popularity of Pokémon Go ...

First Glocals

... that to preserve certain customs for future generations, they sometimes need to tweak traditions so that they can remain relevant in a modern world. GYs are using the very tools that connect them to other cultures to modernize their own. For this generation of digital natives, technology is the most natural and obvious platform for updating local customs. The inclination to enhance cherished traditions by way of a digital makeover isn’t specific to locales defined by an insular or highly visible ...

No Money, More Problems

... Z financial advice company communicates with its users through text message and supplies 24/7 service on its A.I.-powered platform. "What we found [was] that students didn't want us to just give them recommendations. They wanted us to literally help them sign up for something," said NextGenVest's founder. "Common Bond...can actually provide that product or that loan in a trusted way."EarnestEarnest has used technology and customer service to help refinance over $6 billion in student loans in a ...

Less Is Morality

... popularity in the UK before coming to the U.S. via Netflix, asks viewers to consider the effect technology has on humanity, from vast implications on privacy to issues of self-awareness. While it suggests a negative progression, it also prompts consumers to debate and consider how they personally would react when faced with the issues depicted in the show. HBO’s latest hit Westworld presents a similar mental challenge around adoption of artificial intelligence. The film Equals from Millennial ...

Cease & Assist

... Youth are overwhelmed by the abundance of consumption choices at their disposal and seek brands’ help with decision-making.Generations Y and Z can barely remember a time in which they didn’t have an enormous array of options to choose from when selecting any one product or service. As technology grants them access to brands near and far, and there are more companies in any single category in today’s crowded consumer marketplace, young people have an even larger selection of purchase ...