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Macrotrends

Surprise & Delight

... discounted merchandise. This year, Apple Japan sold a limited number of bags for 36,000 yen each (approximately $345); bags contained anything from iPods, tech accessories, and t-shirts, to iPads and even MacBooks. Video: Learn more about Apple Japan's Fukubukuro.Several Hawaiian malls participate in the Fukubukuro tradition. The Forever 21 store at Royal Hawaiian Center offered mystery bags containing $40 worth of merchandise for just $21.Members of Sephora’s Beauty Insider program are not only rewarded ...

Marketing Tips For Engaging Modern Parents

... children’s playtime in 2025 as the world becomes increasingly digital. However, the spot seeks to find a balance between digital and screen-free play as modern parents try to ensure that physicality and human connection don’t get lost. The video makes sure to position imagination as a core part of playtime, even as innovations continue. - 4. Provide humor in reflecting parenthood. - While parenting is a big responsibility, it shouldn’t be all serious, all the time. Brands should offset some of the ...

Parental Advisory

... parents have an open dialog about decisions is because they’re used to having regular conversations throughout the day. Parents and their children are in constant contact, particularly starting in their tween years, when they typically get their first mobile devices (see Family Ties). Parents and kids are sharing moments of their days to which they normally would not have been privy. Along with sending Snapchats of simple moments such as the walk through the school hallway or having a video chat over ...

True To Self

... that a person isn’t doing anything interesting, while others see it as an indicator that they’re secure enough not to seek validation from others in the form of likes. As a 26-year-old guy explained, “The older I get, the more I care about capturing the moments than if people like them.” Beme, a new social video app from viral filmmaker Casey Neistat, is tapping into this self-assured mindset, aiming to redefine and simplify the way people express themselves by encouraging them to share unpolished ...

The Binge Method

... the show’s real premiere. Disney tried a similar tactic with kids’ series Sheriff Callie’s Wild West, making the first six episodes available through the Disney Junior app. Since its November launch, the show has amassed over 23 million video views via the app, and the January TV premiere became the network’s #1 telecast of all time with a record 1.42 million viewers. Traders Hotels has adopted digital PressReader newsstands in 15 of its locations in Australia, Asia, and the Middle East, to give ...

Fempowerment

... negative perception around the label and asserting that efforts to achieve gender equality should be a natural part of life for a young person today. In the past year, pop culture’s integration of feminism has become highly visible, making it top of mind among teens. Beyoncé elevated it to trending status at the 2014 Video Music Awards when she performed a medley of her hits with the word FEMINIST behind her. Likewise, U.N. Women Goodwill Ambassador Emma Watson helped the term go viral following a ...

Future Of Entertainment

... feature YouTube integration, made possible by Google’s ownership of the video streaming platform and YouTube Gaming. Electronic Arts Gaming publisher EA wants to bring its expansive library of games to the masses through a cloud gaming service. During its E3 conference this past June, company CEO Andrew Wilson announced that EA was to begin developing this new method of distribution. The announcement was made less than one month after EA acquired Gamefly and its cloud gaming technology and ...

Life Skills

... tools and/or video chatting programs to improve the efficiency of collaborative endeavors once done in person. For example, one Z we spoke with mentioned how he is part of a six-person study group that takes place in Google Hangouts.WEBSITE BLOCKING TOOLSTools and browser extensions such as Freedom, Cold Turkey, WasteNoTime, and Anti-Social allow users to block digital distractions (most often, social media) that impede progress in both work and play.WUNDERLISTDeveloped for both iOS and Android ...

PREPAREnting

... a balance of old world and new world skills. They see value in the former because they instill imagination and creativity from spending unstructured time climbing trees and pretending in the backyard (see The Freeform Movement); and they value the latter because of the digital acumen gained from learning to code, playing video games, or shooting and editing videos that can prepare them to be comfortable in a high-tech future. They want their children to be capable with technology, but they also ...

The (DIS)Connect

... for a while—they may learn to speak each other’s language, but they still have moments of misunderstanding. In our qualitative research, a 29-year-old woman from Spain explained, “With technology, misunderstandings are pretty common because you cannot express feelings or tone. I had a big argument with my husband once because typing was not enough. He thought I was siding against him.” Even the advent of video chatting hasn’t solved the problem. A momentary snippet from Snapchat must ...