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Macrotrends

Personal Best

... much further along when it comes to serving the needs of women. However, as men are eager for grooming products to better cater to their personal needs, and they’re challenge stereotypes of masculinity in ushering in a Malevolution, it's only a matter of time until this same level of grooming customization is available to them, too. Going forward, all personal care brands will need to consider offering customization in order to help consumers not only look but also feel their Personal Best. This ...

The Omniculturals

... launch of the latest version of its Yoga tablet, Lenovo employed a single global tagline, presented unified marketing content in its ads, and used the same spokesperson, Ashton Kutcher, across countries as disparate as China and Australia, specifically recognizing the former’s rising “global consuming class.” The concept of “cover girl” is transitioning from country-specific stars to global Omnicultural idols. Elle magazine grabbed the attention of women around the world when it featured Angelina ...

Retail 2.0: A.I., AR & VR

... to see more augmented reality in stores, and this rises to 23% of Trendsetters in the UK and 21% in the U.S. Interestingly, there's a noticeable gender divide: far more men than women would like AR options when shopping in-store. Men are more likely to prioritize gaming as a hobby, thus making them already primed for this kind of tech. As brands continue to roll out this technology and more customers experience it, it's likely all of these numbers will increase. - Brands Using Augmented Reality ...

ReLuxe

... - OllieShared luxury lodging startup Ollie is on a mission to revolutionize the living experience for urban renters. Like a high-end WeLive, the company provides professionally designed, fully-furnished studios and shared suites, lifestyle-relevant services, ambitious amenity spaces, and unique community engagement opportunities.ArmariumInvite-only app Armarium grants women access to luxury ready-to-wear apparel and accessories from dozens of top designers, including Alberta Ferretti, Jimmy ...

Marketing Tips

... itself, but that doesn’t mean brands can’t reinvent the tried-and-true tactic to reflect the times. Young consumers feel a responsibility to support socially conscious brands, and companies that leverage their desire to better the world by bettering their friends can breathe fresh life into refer-a-friend marketing. Billie What Dollar Shave Club and Harry's are to men, Billie aims to be for women. The subscription service offers premium shaving and body care products at an affordable price. To ...

Where There's A Will, There's Away

... clothes/shoes and accessories, as well as cancel product subscription services. Another third are willing to give up entertainment experiences (e.g. movies, concerts, sports games), take public transportation, take on additional work/jobs, or cancel cable TV. In each of these categories, women are more likely than men to be willing to make such sacrifices in order to prioritize travel.Which of the following, if any, would you do in order to travel?Select all that apply Give up buying new accessories ...

The New Friend Zone

... ” and closing off your friend group but rather opening it up to a wider circle, sometimes sexually in addition to socially (see Relationship Goals). Relaxed cultural attitudes towards relationships are making it so that couples can be the same vibrant people as when they were single, able to hang out with friends either individually or as a duo. The flattening of gender roles also means that there’s less friction when men hang out with female friends or women hang out with male friends without being ...

Presence of Mind

... oneself | It's hard to find quiet places anymore | I wish there were more technology-free zones | I use technology to induce a sense of calmness VIRTUAL REALITY Ys are finding ways to deal with being immersed in a digital world. Trendsetters are taking time for themselves, taking time to clear their minds, and actively trying to be more present. Men are more likely than women to take time to work on their bodies and their spiritual selves. Younger Ys are more likely than their older counterparts ...

The Community Well

... CLOSER TOGETHER. ALL IS WELL Ys see health and wellness as a large part of their lives, both currently and in the future, as it allows them to have new experiences, feel part of community, and form their personal identities. Men are more likely than women to consider themselves a member of a community or tribe based on their wellness pursuits, and Trendsetters are even more likely to feel this way. How strongly do you agree or disagree with each of the following statements?Summary of Strongly ...