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Macrotrends

Where There's A Will, There's Away

... clothes/shoes and accessories, as well as cancel product subscription services. Another third are willing to give up entertainment experiences (e.g. movies, concerts, sports games), take public transportation, take on additional work/jobs, or cancel cable TV. In each of these categories, women are more likely than men to be willing to make such sacrifices in order to prioritize travel.Which of the following, if any, would you do in order to travel?Select all that apply Give up buying new accessories ...

Dollars And Sense

... | None of these 34% of young adults and 48% of Trendsetters agree that online services have made it easier for their generation to handle financial responsibility. WOULD YOU RATHER...? Being digital natives, young adults would prefer to have financial information available digitally (56%) rather than having to talk to a financial planner (44%). Women are even more likely than men to want to get this type of information digitally. Younger consumers are perhaps less inclined to turn to traditional ...

Friends With Benefits

... their time with friends. It offers BFF Bundles for people to share food at a cheaper cost with a group of pals.A LITTLE LIFERecent “it” novel A Little Life by Hanya Yanagihara chronicles four male friends who rely on each other as a support system as they navigate an uncertain adulthood.WHO YOU GONNA CALL?Young adults, especially Trendsetters, go to their friends for help with many areas of life, primarily to get advice on fashion, beauty and grooming, and relationships. Young women, who ...

Demo Real

... seeking to add more real life interactions to their repertoire. As with the social causes they support in general, the issues that bring them out to protest in person are the ones to which they feel most personally connected. In the U.S., young people have come out in droves to stand against racism on college campuses, and in the UK, students have marched en masse to combat the government’s plan to raise tuition fees. Young women and men are standing together with Planned Parenthood and striving ...

Marketing Tips

... itself, but that doesn’t mean brands can’t reinvent the tried-and-true tactic to reflect the times. Young consumers feel a responsibility to support socially conscious brands, and companies that leverage their desire to better the world by bettering their friends can breathe fresh life into refer-a-friend marketing. Billie What Dollar Shave Club and Harry's are to men, Billie aims to be for women. The subscription service offers premium shaving and body care products at an affordable price. To ...

ReLuxe

... - OllieShared luxury lodging startup Ollie is on a mission to revolutionize the living experience for urban renters. Like a high-end WeLive, the company provides professionally designed, fully-furnished studios and shared suites, lifestyle-relevant services, ambitious amenity spaces, and unique community engagement opportunities.ArmariumInvite-only app Armarium grants women access to luxury ready-to-wear apparel and accessories from dozens of top designers, including Alberta Ferretti, Jimmy ...

Race To Zero

... help consumers learn to use innovations and technology.INNOVATIVE BRANDSYouth today hold many standards for brands to live up to, and being innovative is one of them. Among Trendsetters, approximately half in the U.S. and UK think a brand is innovative if it creates sustainable/eco-friendly products and/or if it implements environmentally friendly practices. Women, more so than men, in both countries see each of these attributes as a brand being innovative.Which of the following, if any, are true ...

The Omniculturals

... launch of the latest version of its Yoga tablet, Lenovo employed a single global tagline, presented unified marketing content in its ads, and used the same spokesperson, Ashton Kutcher, across countries as disparate as China and Australia, specifically recognizing the former’s rising “global consuming class.” The concept of “cover girl” is transitioning from country-specific stars to global Omnicultural idols. Elle magazine grabbed the attention of women around the world when it featured Angelina ...

The New Friend Zone

... ” and closing off your friend group but rather opening it up to a wider circle, sometimes sexually in addition to socially (see Relationship Goals). Relaxed cultural attitudes towards relationships are making it so that couples can be the same vibrant people as when they were single, able to hang out with friends either individually or as a duo. The flattening of gender roles also means that there’s less friction when men hang out with female friends or women hang out with male friends without being ...

Humanology

... less human interaction as technology progresses. This is especially true among women in both counties when compared to their male counterparts. Additionally, nearly 40% of Trendsetters in both countries also think technology creates isolation, and this jumps to nearly 50% among UK Gen Zs aged 14-21.Which of the following, if any, are true for you?Select all that apply. I worry I will have less and less human interaction as technology progresses | I think technology creates isolation 7 in 10 youth ...