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Macrotrends

Eco Chic

... Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.The concept of eco chic has come a long way since Patagonia implored Don’t Buy This Jacket in 2011 and put sustainable style in the spotlight for a new generation of socially conscious consumers. Once regarded as a marketing angle or something for a granola/crunchy crowd, sustainability is becoming more relevant than ever ...

Z DNA

... personal safety and privacy online a top priority: most view it as a given to turn off location tracking features on their cellphone, delete their cookies, and opt out of apps that track their personal information. They’re also giving rise to smaller and less public spaces on the web in order to feel as secure as possible. GLOCAL ACTIVISTS Zs feel very entrenched in the global community since they have more access to other cultures than did previous generations. This has shaped their outlook, as they ...

No New Friends

... don’t want an over-the-top approach. Host online events where users can easily opt in or out without pressure or in-person activations where there is an engaging activity so that people don’t feel pressured to talk to one another unless it comes naturally. Making friends can be intimidating, and it’s hard for people to be more open and outgoing than comes naturally, so facilitation from brands can help. When hosting in-person events, provide conversation starters or ice breaker activities.Youth are ...

Good Vibes

... kindness as merely a behavior to adopt individually, but rather, they are elevating it into a fundamental social cause that they’re spreading throughout society. As they stand behind this effort to offset the problems in the world, they look to brands to also promote kindness and boost people’s spirits.I feel it is very important to promote kindness and positivity in the world, especially at this time where there is so much turmoil, hatred, and negativity. I’m glad that people my age are stepping up ...

The Global Retail Landscape

... attention in order to secure their patronage. Modern consumers expect more than a simple exchange of goods from the brands they patronize. They’re looking for their retail experience to be personally relevant to them and their lifestyle, and, going a step further, emotionally resonant. Moreover, as modern consumers have become accustomed to the ubiquity of online shopping, they have come to expect the IRL shopping experience to mirror the best qualities of the online shopping experience and vice versa ...

Over Stimulation

... worldviews, but all of these options can also lead to burnout. There's so much to consume and so many areas of life to optimize, it can be overwhelming. Indeed, 29% of youth in the U.S. and 24% in the UK say they feel overstimulated daily. This is magnified by smart phones and the notifications that have become ubiquitous. A 2016 Deloitte study found that people between the ages of 18 and 24 check their phones 82 times a day. For modern youth, that means a near constant barrage of unread DMs, social ...

All In Good Time

... complacency: for such an ambitious generation, this is tantamount to failure. As they see it, if there’s nothing left to work towards, then there is no possibility of the happiness attached to meeting a goal. Unlike Boomers who, during the go-go ’80s, largely wanted the high-powered white-collar job, the luxury car, the extensive designer wardrobe, and the mansion in which to park such material riches, today’s young adults are, for the most part, happy with what they have already. Instead of aiming ...

Off-Roading

... .William Paid allows Ys to build good credit without racking up debt by paying their rent through an online platform.SmarterBank’s online checking account filters cash-back rewards directly into users’ student debt.The Sallie Mae Cash Back Visa card lets people use their rewards to reduce their student loan balance. The website Ready For Zero lets college graduates manage their monthly expenses, including their credit card and student loan payments, in an online tracking system, and helps them ...

Out Of Office

... %, while butchers will see a 5% increase. Food-related jobs may be of particular interest to Zs since their Glutton Goals and desire to make money from an early age (see The Monetization Generation) is priming them to be chefs, food stylists, urban farmers, and other independent careers with an element of creativity. There’s also a sense that there are fewer high-value jobs to go around, especially with the impending rise of A.I. and automation, making the manual jobs with a creative lens potentially ...

Inside Out

... highly individualistic. If everyone is so diverse, and if everyone is so accepting of that diversity, how can anyone actually stand out? As  Zs become more blended, it’s becoming harder for young people to distinguish themselves based on race or ethnicity. An expected up-and-coming differentiator for Zs is religion. Since the visible differences of race and gender are no longer as “different,” religion is a way to find a unique identity from the Inside Out. Although Gen Ys may have started the ...