The Impact Of Influence Dec 17, 2019 ... for the future of the influencer marketing space (if technology can finally catch up to its rapid growth). But it still leaves brands with the question: what draws young people to influencers? Through our data analysis and our conversations with modern youth, we found the subject of influencer authenticity to be a recurring theme. But what does it mean to be authentic online today? This answer lies in what young people consider to be the most important qualities of the influencers they follow ...
Opportunity Knocks Dec 14, 2018 ... finding a job for the job itself, and are more open to the locations where that may be. Additionally, as modern youth are so passionate about travel and prioritize visiting other locations, they don’t need to live in the big cities when they can visit for fun. Moving for a job opportunity also helps alleviate the need to find community, as that’s one benefit they expect to find at work (see School of [Work]Life). Three in 10 young people say that their workplace/school helps them feel a sense of ...
The Hive Mind Dec 16, 2019 ... current cacophony of culture-driving, culture-defining opinions that circulate online via the “Hive Mind.”Today, the rise of multi-platform personal branding and blogging via social media has morphed into a new beast, one wherein users are promoting their messaging—behind a product, a service, or an idol—and rallying others to their cause as they compete for attention in today’s overcrowded online forum. The evolution of social behavior as a result of an evolving digital landscape has ...
House Funders Sep 17, 2017 community home money ... Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.Gen Ys are often blamed for hurting the housing market, with the media emphasizing that most aren’t able to afford the cost of homeownership and many don’t want to be tied down by it anyway, but such statements are greatly exaggerated; only 13% of young adults who do not own a home say they do not want to buy a home because they feel like it would tie them down ...
Global Influencer Trends Dec 09, 2019 ... Influencer trends from around the world - Japan: Virtual YouTubers - In a country known for anime, it's not surprising that Virtual YouTubers, or VTubers, have risen to fame. Kizuna AI was arguably the first virtual influencer to kick off the craze in late 2016 and is now the most popular with three YouTube channels and over 2 million followers. She functions much like other YouTube stars: She posts videos of herself playing games, answering questions, and telling stories. Kizuna has appeared ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...
Brand Friends Forever Aug 18, 2013 ... most likely lose the complaining customer. SAM, 26Brands that seem accessible and more like a neighborhood company that you can trust and feel comfortable with are definitely more desirable than a huge corporation that gives off an impersonal vibe. THEO, 19We all want access and direct attention. When I buy something online, I want to know that I can email someone or live-chat with someone to have it taken care of directly. I also want ‘inside information’ or special perks. Brands should follow the ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... quarter of parents in the U.S. and two in 10 in the UK say that it’s important that their kid gets to try junk food or fast food at a young age, which is a significant shift given that they ate these frequently growing up. Instead, Y parents are demanding that restaurants serve healthier offerings and that brands put more natural and less artificial ingredients in their products. Likewise, they feel it’s highly important to buy food that’s good for their family, and they long for even more convenient ...
The Sexual Mehvolution Dec 04, 2015 global relationships technology sex ... Pornography consumption has come a long way since the days of sneaking Playboys and scrambled Cinemax. Ys are the first generation to come of age with the ability to access a cornucopia of sexual scenarios via the Internet, making porn an easy (though perhaps unwarranted) scapegoat for their current sexual frustrations. 54% of global youth report having watched it, including 64% in the U.S., where viewership is second only to Brazil (67%). For many, explicit online content marks some of their earliest ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...
