The One Dec 10, 2015 marketing relationships retail customer service love ... than others, then I'm in. These are brands that I think will be with me for a very very long time.” The desire to find qualities in brands that one also seeks in a romantic partner is only fitting given that brands occupy a more emotional role in consumers’ lives today than ever before. Social media has broken down the wall between corporation and consumer, making it essential for brands to demonstrate their human side, including having a distinct personality reflected in their online voice (see ...
Active-ists Mar 17, 2017 social consciousness activism causes and issues politics sports ... The sports industry is becoming a key arena for political and social activism, with athletes leading the charge toward change.Along with providing a copious amount of entertainment, sports have always lent themselves to another ephemeral quality: offering hope. Whether viewers feel explicitly hopeful rooting their favorite team on to victory, or cheerful seeing athletes perform their passion, sports have always seemed to intertwine with hope, so much so that they could provide an escape from ...
Health Hackers Jun 05, 2015 health & wellness technology apps quantified self Health Hackers ... of these individuals, they develop eLationships with them (The Cassandra Report, Fall/Winter 2014), and trust them as they would friends they know in real life. Leveraging this idea, San Francisco-based startup MyHealthTeams has launched a collection of social networks designed specifically for people to connect with others who have the same illnesses, including MS, Crohn’s, and lupus. Firsthand health knowledge to complement the information they can find online is of great import to Ys. They ...
Opportunity Knocks Dec 14, 2018 ... finding a job for the job itself, and are more open to the locations where that may be. Additionally, as modern youth are so passionate about travel and prioritize visiting other locations, they don’t need to live in the big cities when they can visit for fun. Moving for a job opportunity also helps alleviate the need to find community, as that’s one benefit they expect to find at work (see School of [Work]Life). Three in 10 young people say that their workplace/school helps them feel a sense of ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... information have long been the norm, young people are now scaling back by seeking out more personal pockets of the web. They are prioritizing the quality over quantity of their contacts, one-on-one interactions over mass audiences, and the ephemeral over the permanent. We are in a new digital era where young generations are shifting the online world from the public square to a more intimate environment, and bringing a human touch to the web in the process. For brands, this means a marked shift from ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... are rewarded for doing good deeds. Upon witnessing an act of kindness, consumers are encouraged to ask for the person’s contact information and visit howkindofyou.com to send them a virtual card. The good Samaritan will receive a physical card and a free Kind bar. NAVICENT HEALTH Navicent Health’s ad “Kindness” depicts situations in which people are in need of kindness, such as a girl with nowhere to sit at lunch or a woman stuck on the side of the road with car trouble, and then shows how they ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... /7 news cycle, and the rise of online ‘watchdog’ activity, among other factors), this cohort has become less trusting of the institutions that past generations were able to rely on, which is impacting their current emotional burnout. This is definitely a two-sided affair: Ys see institutions as becoming less supporting over time, leaving modern consumers, and Ys especially, to be gradually less trusting. For example, Baby Boomers overall had comparatively more trust in the military and believed ...
High Society Sep 17, 2019 ... sells its micro-food products in tech offices and hospitals. What’s more, Journey Foods is also building an A.I.-powered database called JourneyAI to compile and log ingredients that could be used for future products, an initiative that speeds up the R&D process.WellPathWellPath is an online customized supplement brand that focuses on mind and body wellness. WellPath recently launched PURE, a premium apple cider vinegar gummy made with 500 mg of raw apple cider vinegar (ACV), beet root, pomegranate ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... . When it comes to school, Zs live in a state of fear that they might fall victim to a school shooting. And when it comes to religion, exposé journalism and documentaries about church abuses have made young people jaded by organized religion. This inability to rely on traditional social support systems has made Zs a generation of doers who are inclined to demonstrate both online and IRL in order to fight for their futures. But they can only do so much without the backing of adult leaders, and this ...
House Funders Sep 17, 2017 community home money ... Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.Gen Ys are often blamed for hurting the housing market, with the media emphasizing that most aren’t able to afford the cost of homeownership and many don’t want to be tied down by it anyway, but such statements are greatly exaggerated; only 13% of young adults who do not own a home say they do not want to buy a home because they feel like it would tie them down ...
