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Macrotrends

Cashless Is King

... digital currency (e.g., bitcoin) | I am interested in owning digital currency (e.g., Bitcoin) | I currently own digital currency | I trust digital currencies I have more trust in traditional currency (e.g., $, £) than digital currency (e.g., bitcoin) | I am interested in owning digital currency (e.g., Bitcoin) | I currently own digital currency | Digital currencies Only 8% of global youth and 11% of Trendsetters trust digital payment systems like Venmo.INTEREST IN ALT FINANCE OPTIONSDespite ...

Self Made Marketing Tips

... homes that better serve their flexible lifestyles and limited budgets. Brands, whether or not they are endemic to the home space, need to depict such to resonate today and align with young people's home aspirations for the future. Samsung Samsung's 2017 global home appliance ads demonstrate how its products make people's lives easier and have changed from one's parents' generation to be able to support modern young adults' lifestyles and preferences. For instance, its AddWash door enables users to ...

Accelerated Adulthood

... of age in their own community, either. They’re entering adulthood as global citizens who are connected to and feel responsibility for the rest of the world. The concept that “it takes a village to raise a child” has taken on a new meaning, with the disintegration of traditional neighborhoods happening alongside the interconnectedness of the world via the world wide web. It’s no longer enough for adolescents to figure out where they fit in their school or their local community, they now ...

The Monetization Generation

... point to actually become stock traders. StockLo App StockLo guides young adults through the process of engaging in the stock market through gamification. Users can play with friends or anyone around the world (leveraging Zs’ global mindset) to gain a higher return through duels and tournaments that are started through the app.Pitly Pitly takes a beginners’ approach to stock investing, focusing on helping users learn about stocks, how to invest, and how interactions within the market take place. The ...

Risk Management

... generation.Every generation is a product of its environment, which affect its values. The circumstances surrounding Ys' arrival on the scene (a strong economy in their youth followed by the Great Recession, the growth of consumer technology, increasing globalization, etc.) set them up to be disruptors, taking an Off-Roading approach to life. They had to take chances to survive and get ahead, and they were rewarded for doing so. But Zs are coming of age in their own unique circumstances, which will, in ...

All The Feels

... way to include others, to value niceness and condemn bullying, and to be more in touch with their feelings and those of their peers. Being part of the most multicultural generation in history has prompted them to be overwhelmingly accepting, with an even more global outlook than their Gen Y counterparts. Rather than focusing on all of the differences among members of their generation, Zs have embraced them, helping propel a culture in which all feel welcome. Unlike the prior generation, who ...

Inside Out

... under 30. This young generation of New Muslims are combining the traditional with the contemporary, and their desire to be included in a global conversation is greater than the fear of conservative backlash. This youth-led desire is finally becoming more reflected in mainstream media—comedian and actor Kumail Nanjiani is starring in a romantic comedy based on his own relationship with now wife Emily V. Gordon that depicts the cultural clashes between their families without casting any Muslims ...

Overboredom

... brands are no longer just competing with each other, they’re also competing with content from amateur creators and Zs’ friends on social media, which Zs are more likely to be emotionally invested in and therefore dedicate their time to. Moving forward, Zs’ fear of boredom is likely to have implications that reach far beyond the content they choose to consume. As we noted in the Global Love report, many young people feel that the rise of digital makes dating feel more disposable, as there’s ...

Glutton Goals

... ice cream wrapped in an edible gold leaf, while diners at Shinjuku Isetan in Tokyo can opt for sushi wrapped in an edible gold leaf. At the Eat the World festival in Dubai, UK food truck The Roadery unveiled a gold-plated burger called the Burg Khalifa inspired by the tallest building in the world, The Burj Khalifa.Freakshakes Aptly named “freakshakes”—milkshakes overflowing with piles of desserts—have been catching on globally. The freakshake phenomenon first took off when Pâtissez ...

Gen Z Micro Trends

... Wet Head is a game of water roulette. Players remove sticks to see who will get water dumped on them from the Wet Head Helmet. The game, which has become an Internet challenge, was popularized by Ellen Degeneres and actor Mark Duplass. - The New News - Zs take pride in being informed global citizens, and as a result, they aren't willing to accept youth-focused media outlets that avoid sophisticated subjects or dumb content down for them. Frustrated by much of the clickbait-heavy sources ...