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Macrotrends

PREPAREnting

... some sense of control over the conversation. Not so long ago, questionable content was relegated to late night slots on TV or covered with brown wrappers on newsstands. But today, children can accidentally (or purposely) run into mature content at any time and nearly everywhere they may look. Parents are leveraging a wealth of tools that let them monitor and control everything from what their children see to what websites they access. Even tools that have educational value must be carefully ...

Through the Looking Glass

... seamlessly. (Typically, GTA3 players must toggle their gaze between gameplay and a GPS map in the corner of the screen.) GlassFit guides users through workout circuits, yoga classes, and athletic drills, all while tracking each individual’s respective performance over time. Mobile and connected TV service Thuzz Sports uses algorithms to rate games and alert fans when to tune into trending games across the leagues they follow. Recently, the company introduced a Glass app that offers coverage for NFL ...

The Fail

... whose activities don’t quite go as planned, and they watch TV shows that put failure front and center. When Zs tune in to watch other gamers play on sites like Twitch and YouTube, they get just as much enjoyment out of seeing them beat a level as they do watching their epic failures. They don’t feel guilty for getting pleasure from others’ public flops because they’ve been there themselves and don’t see failure as a shortcoming. In addition, these many cultural cues remind them that even if they ...

Mixed Emotions

... ;Class is a mix of cardio, body conditioning, yoga, and meditation to create a kind of active therapy session. Toomey encourages attendees to be emotionally vulnerable and make as much noise as they went to release their feelings.Anger Rooms Across the country, people are going to “anger rooms,” such as the BreakRoom near Atlanta and The Wrecking Club in New York City, where they pay to use objects such as a baseball bat, sledgehammer, or crowbar to destroy other objects, like television sets, dishes ...

Set In (E)motion: The Guide to Gen Y Burnout

... knowledge rather than just turning on the TV to tune out her thoughts.I've been watching like a lot of good documentaries. I love good movies and stuff, but I realized I was watching a lot and not really retaining it. So I started to watch these documentaries and take notes. I try not to watch hours of stuff without it being a learning experience.RACHEL, 29, NYWe know that Ys are the self-betterment generation, a topic that Cassandra has explored in an entire dedicated report. Ys’ tendency towards self ...

Z DNA

... parents watch many of the same TV shows and movies, listen to the same music, play the same games, use the same devices, and sport the same brands. They feel comfortable in an adult world because they can relate to older generations so easily. This feeling is also compounded by the rise in multigenerational households. Zs have a unique upbringing in that it’s not uncommon for their older Y siblings to have moved back home and for them to live under the same roof as their grandparents—1 in 10 children ...

Go Big Or Go Home

... or while doing other activities simultaneously. For instance, Sky TV hosted a literal Game of Thrones marathon, in which people ran 26 miles while watching the series projected on the screen of a moving truck. Mobile network Three partnered with Time Out London to offer people the chance to binge watch Netflix shows while cruising along the River Thames. Immersive Theater Brands across all categories can host immersive theatrical experiences, which incorporate people into an adventurous ...

Parenting 101

... for their children to just be kids, and they seek to accomplish this by having them experience what they did at a young age. Nearly six in 10 parents in the U.S. (58%) and half in the UK (50%) say they watch or plan to watch certain TV shows and movies they saw as a child with their kids, and half in both countries say the same about playing board games and reading books from their youth. They also look back fondly at food they enjoyed while growing up, with 51% of parents in the U.S. and a third ...

MEtail

... , placing advertisements alongside their blog or YouTube content, and participating in affiliate marketing programs to see financial returns on the products they promote. Creators also enjoy greater opportunities than ever before to land book deals, Web series, and TV shows; launch product lines; curate for major brands; or even appear in mainstream advertising campaigns. Through the creation and sharing content to garner fans—a habit which young generations are inclined toward anyway—individuals have ...

Know It Alls

... ; tech, politics, and sports for example don’t exist in their own individual vacuums. The 2018 Golden Globes proved that it wasn’t enough to be knowledgeable of the movies and TV shows being honored, viewers had to be appraised of the current social and political climate surrounding the #MeToo and #TimesUp movements to understand the jokes and the speeches, even though it was an award show for entertainment. Although it used to provide social currency and stature to be an expert in one field&mdash ...