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The Next Excursion

... to travel, which of the following, if any, are important factors in your decision?Select all that apply. Affordability | Foodie culture | Nature/outdoors activities (e.g., hiking, gardening) | Accessibility to the area/things to do | Diverse/multicultural | Seeing family | Music/dance scene | Art/design scene | Fashion/style scene | Accessibility to large/international airports | Movies/film scene | High technology (e.g., smart city) | LGBTQ+ scene | Intellectual scene | Wellness ...

Under The Influence

... Trendsetters, 46% in the U.S. and 35% in the UK I like to share their new brand discoveries with others.CATEGORIES YOUTH INFLUENCEIn which of the following categories, if any, do you influence others? Movies | TV show | Fashion/style | Shopping | Music/bands | Food/beverage | Video games | Restaurants | Beauty/grooming | Health & wellness | Cooking | Fitness | Books/literature | Art/design | Technology | Comedy | Pets/pet care | Travel | Sports | Digital culture (e.g., blogs ...

Entertainment & Media Data

... for pleasure | Shopping online | Cleaning/doing laundry/organizing my living space | Working on side projects to earn money | Taking care of myself (e.g., DIY facials, grooming) | Working on passion projects (e.g., art, music) for fun | Entertaining friends/family | Playing physical games (e.g., board games, cards) | Listening to podcasts | Drinking alcohol* | Other | None of these ANALOGUE ACTIVITIESWhich of the following, if any, are true for you?Select all that apply. I am ...

Travel 101

... A quantitative overview of young people’s attitudes and preferences towards travel today.IMPORTANT FACTORS WHEN DECIDING WHERE TO TRAVELIn thinking about where you choose to travel, which of the following, if any, are important factors in your decision? Affordability | Foodie culture | Nature/outdoors activities (e.g., hiking, gardening) | Music/dance scene | Diverse/multicultural | Art/design scene | Movies/film scene | Accessibility to large/international airports ...

Popular Culture & Digital

... apps to look at art/design | I use avatars to communicate (e.g., Bitmoji) | I use apps to watch sporting events | I use apps to create culture (e.g., make music, make videos, make art) | I use digital stickers | I use apps to record myself performing (e.g., singing, acting, dancing) | None of the above I use apps to listen to music | I use apps to watch movies | I use apps to watch TV shows | I use pictures to communicate | I use photo filters/face filters | I use apps to ...

Popular Culture & Beauty/Grooming

... three global youth think tattoos are cool, mainly led by four in 10 youth in the U.S. and South Africa. Another one in five youth also think dyed hair (e.g., dying dark hair blonde), colorfully dyed hair (e.g., purple, green, rainbow), and nail art are cool.Which of the following, if any, do you think are cool?Please select all that apply. Tattoos | Dyed hair (e.g., dying dark hair blonde) | Colorfully dyed hair (e.g., purple, green, rainbow) | Nail art | Body piercings | Plastic surgery ...

Innovation Overview

... , where we start to see differences among this cohort compared to Trendsetters in the U.S., the #2 most innovative area/industry is the environment (e.g., sustainability, alternative energy), followed by fashion & style at #3, and music at #4.Which of the following areas, if any, do you feel are the most innovative?Please select your top 3. Gaming | Music | Fashion & Style | Vehicles/Transportation | Movies | TV | Art & Design | Medicine | Environment (e.g., sustainability, alternative ...

Education, Work & Success Data

... personal identity WORKING DURING FREE TIME Which of the following, if any, are your top five favorite ways to spend your free time at home? Working on side projects to earn money | Working on passion projects (e.g., art, music) for fun THE JOB MARKETHow much, if at all, do you agree or disagree with each of the following statements?Ages 13-17Strongly/Somewhat Agree Summary I believe that new careers will be created because of COVID-19 | My generation will be more likely to work freelance jobs than ...

Gen Z Landscape

... Zs are also passionate about gaming and movies. Getting good grades, art and design, and cooking/food-related activities are more important to young people in the U.S. than those in the UK.Which of the following, if any, are you personally passionate about?Please select all that apply. Music | Gaming | Getting good grades/learning | Movies | TV shows | Technology | Reading | Art/design | Cooking/food/ restaurants | Sports | Social media | Shopping | Travel | Science | Nature/the ...