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#Following

... ., blogs, memes) | Technology | Cooking | Music/bands | Art/design | Nightlife (e.g., clubs, bars, discos) | Books/literature | Children's items/childcare | Pets/pet care | Science | Beauty/grooming | Interior design AREAS/TOPICS #FOLLOWING AMONG INFLUENCERSWhich of the following types of people, if any, do you follow in the areas/topics below? (Influencers)Select all that apply. LGBTQ+ | Entrepreneurship/ business | Professional growth | Activism (e.g., political, social ...

Spending & Travel

... treat myself | I typically buy new clothes/shoes before going on a trip Nearly 1 in 5 Gen Ys in the U.S. and UK say their parents help pay for them to go on vacation/holiday with them.TRAVEL RELATED PURCHASESWhich of the following, if any, have you done or are you interested in doing?U.S. TrendsettersSelect all that apply Paid to check a bag | Bought a business class ticket | Bought a first class ticket | Paid for an upgrade to first class | Paid for an upgrade to business class ...

Innovation & Privacy/Personal Security

... that my personal information will be sold on the black market | I have granted an online business permission to store my email address | I have granted an online business permission to store my home address | I have my bank account information stored in a mobile wallet/payment system | I have my credit card information stored in a mobile wallet/payment system | I have granted an online business permission to store my credit card information | I have tried to limit or revoke access to my ...

Life Events & Milestones

... high school/secondary education | Travel a lot | A flexible schedule | Have children | An advanced degree (e.g., master's, Ph.D) | Own my own business | Other | None of the above LIFE ACHIEVEMENTSWhich of the following, if any, have you already done or do you want to do in your life? Get a driver's license | Live on my own | Have a career | Buy/lease a new car (a car that has not been previously owned) | Buy a home | Be financially secure | Graduate from university ...

Personal & Professional Betterment

... | Networking | Self-promotion | How to start a business | Fundraising PROFESSIONAL BRAND ACHIEVEMENTOf the skills youth mention they do not currently have but would like to have, almost half are interested in brands helping them learn how to start a business, as well as become savvy at financial investing/budgeting/trading.For each of the skills you previously mentioned you do not have but would like to have, please tell us which, if any, you are interested in brands helping you to achieve that ...

Current Financial Situation

... the overall youth population, showing that having these types of cards will likely be on the rise among youth overall. Already 41% of Trendsetters have two or more loyalty cards, and 24% have two or more rewards cards.How many of each of the following do you currently have?Please enter one response for each. Corporate credit card (provided by your workplace/business) | Retailer-issued credit card (e.g., J.Crew-issued card) | Pre-paid credit card | Rewards cards (e.g., credit card where ...

Career Aspirations

... high salary | The ability to manage my own career path | Feeling like I'm supporting my coworkers | Consistent raises/ salary increases | Feeling like I'm making a difference/ impact in the world | Consistent promotions/ improvements in job title | Being given more work | Feeling like I'm performing better than my coworkers | Managing others | Opportunity for business travel | Having a private office Feeling like I'm making a difference/ impact in the company | The ability to ...

Generational Overview

... | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays) | Meditation/mindfulness | Celebrity culture | Entrepreneurship/ business | Nightlife (e.g., clubs, bars, discos) | Podcasts | None of these IMPORTANT PARTS OF ONE'S LIFEWhich of the following, if any, are important parts of your life?Select all that apply. Learning/personal education | Wellness | Fitness | Volunteering | Going out ...