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Macrotrends

Presence of Mind

... obtaining kinship; yet, what they may be gaining in a community may be detracting from their sense of self. In fact, the rise in crowdsourced thinking and online sharing, while advantageous in some instances, could also be spoiling Ys’ ability to process thoughts and feelings independently. Unplugging is one tactic that is already growing in popularity, but as the concept of mindfulness increasingly earns social cachet—in the past year, mindfulness has been the subject of or mentioned in over 80 ...

Eco-Exhibitionists

... being eco-friendly but rather as a step forward in innovation and social progress.We've replaced all our light bulbs with energy efficient WiFi bulbs. We replaced our thermostat with the Nest, and we compost and recycle nearly all of our waste. The next additions we want to add are double-pane windows and solar tiles. It's important for us to consume as minimal as possible and reduce our waste output for the betterment of our community and world.CASEY, 34, U.S.As being sustainable has become ...

Consumed Takeaways

... recent growth of the share economy suggests that brands would be wise to get on board. The rise of collaborative consumption has myriad benefits: it cuts back on clutter and waste, builds community, and saves consumers money. Incidentally, it’s also been demonstrated to be a savvy practice for brands. Patagonia’s sales actually went up after the brand advocated for more conscious consumerism, and teamed up with eBay to build a designated platform for resale and recycling. Think about ways to offer ...

Occulture

... negotiations to produce the story as a television series. WITCHES IN CULTUREWitches of Bushwick is a social and creative network of mostly young women who have adopted elements of witchcraft, including creative collaboration and spirituality. The artistic coven hosts monthly parties, recently launched the magazine Coven, and has a forthcoming app called The Coven.Moon Church is a community of women based in Brooklyn and LA that hosts gatherings and moon ceremonies, creates a zine, and celebrates the ...

Parenting Out Loud

... live our adult lives in the same places we grew up, which erodes the built in support network of family and community to some extent. As a result, I think it's only natural that people would take advantage of technology to share about parenting and get support." ANDREW, 33, VAAs Ys are Parenting Out Loud, they’re not only finding much comfort and support in hearing the experiences of others and sharing their own, but they’re also challenging the notion that there is such a thing as a ...

Mind the Store

... like a home away from home than a retail experience. To encourage social gatherings, the owners frequently throw parties, celebrate non-traditional holidays such as “Galentine’s Day,” and offer creative workshops for the community. MORINOMIYA Q’S MALLThis April, Osaka’s Morinomiya Q’s Mall became the world’s first runnable shopping center, featuring a 300-meter rooftop running track with three different lanes for users. In addition, the mall includes two small soccer fields that are available for ...

Single Inclusive

... focus more on their career and establishing themselves, and the pressure to get married younger has eased substantially.” JENNY, 24“There is a new and completely accepted community of single adults, and this is definitely a population that brands should market to. Brands could connect with this population by acknowledging the 'independent’, ‘driven’, and ‘not-tied-down’ aspects of singles’ lives. This group has total control over their lives. They want to be reminded that they have choices ...

IRL (In Real Live)

... explained that this isn’t merely because he doesn’t have cable but rather because his viewing experience is enhanced by getting to gauge the reaction of other fans there, discuss the show with them, and analyze it more closely than he could otherwise. He also likes that there’s a sense of community in seeing the same people there each week. These theatergoers are the new bar regulars, developing a sense of camaraderie with each other. Another 26-year-old woman in our qualitative research echoed this ...

Pop Politics

... eponymous radio show, as well as through her work for media outlets such as Vice, The Nation, and Rolling Stone. On her weekly show on WBAI, she interviews historians, community organizers, and journalists while sharing with listeners her unique brand of leftist political humor.ANDREW LAWRENCE Controversial UK comedian Andrew Lawrence has become somewhat notorious for his right wing humor. He’s made four radio series for the BBC, the latest being a sitcom, There Is No Escape. Earlier this year, a ...

The Malevolution

... startup Bombay Shaving Company, launched by former McKinsey and GroupM employees, is hoping to differentiate itself in the marketplace by positioning itself as a luxury brand. The company offers 6-step and 3-step shaving regimens along with safety razors that, like Bevel, are designed with the needs of men with coarse  hair in mind.Evryman With founders that include the CEO of Flavorpill, the Evryman expedition series and podcast was created to help a global community of men come together to ...