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Macrotrends

Short Life

... public on social media and across the Web. For this reason, I appreciate apps and services such as Snapchat. I love that I can let go and share less-than-professional experiences, events, and benders with friends of mine. I like that I can pull a prank or do something asinine and send it to friends (or, in some cases, to the victim) without permanence being a factor. This opens the door to much more impulsive social media interaction, without needing to question what could come of it. Even outside of ...

Would You(th) Care For A Cause?

... a brand if its political views align with my own | Brands should contribute to conversations around elections/ national events | I would be embarrassed to tell people if I bought a product from a brand that was "bad" | It's important for me to know where a brand stands on social issues | I think less of a brand if it does not support social issues I care about | It's important for me to know where a brand stands politically | I would stop supporting a brand if its political views differed ...

Soundscape

... even though video merges both pictures and sound, isolating the sense of hearing can magnify the effect. Gathering visual records of events and happenings has become the norm, and new tools are emerging to enable young consumers to document their audio activity. For example, taking this concept to the extreme, Kapture is a wristband that continuously records surrounding noises to play them back and save them as sound snapshots. And just as photos and videos have gone from private mementos to public ...

The Customer Isn't Always Right

... chose to cut off the offending person who constantly griped about the brand of car he claimed to be so excited to own. The customer criticized the brand for everything from not providing food at its customer events to its lack of a marketing department. Rather than do business with a customer who refused love it for who it is, Tesla chose not to take the customer’s order.SELECTIVE SERVICEThe notion that “the customer is always right” is becoming an antiquated concept. Young women especially believe ...

POP Global

... of large-scale artistic gatherings have popped up—even in the most remote areas of the country. According to The New York Times, approximately 30 music festivals have emerged, covering a wide range of musical genres. Notable indie music festival NH7 Weekender held events in four cities last year, and Sunburn, a 3-day electronic music, food, and shopping festival, has also grown to worldwide acclaim. An abundance of festivals celebrate the country’s regional diversity; among them, Ragasthan, which ...

Origin Story

... became a hit in other countries, including the U.S., Canada, and South Korea. The story wasn't adapted for these audiences, but rather made available, giving viewers access to the Chinese culture and history behind the show. Likewise, programs like Germany's Babylon Berlin, a detective thriller set in the late 1920s in the country's capital, and France's The Bureau, a spy thriller rooted in real political events, have also gained international acclaim in their true form. Western programs have long ...

Purposeful Pop

... to the marketplace. As more young people got involved in protests and rallies in recent years, they began to purchase apparel to express their views at these events (see Demo Real). Now, “protest fashion” has become common as brands make clothing that may have once been considered appropriate only at a rally into options that are attractive and stylish for everyday life. In the same vein but on the other side of the equation, activist and political companies are catching on and are beginning to ...

Parenting In Partnership

... that marketing addresses the role of friends in young families as they are increasingly involved in daily family life. - Communal Parenting Resources - GOKIDParents often need help shuffling kids around to school, sports, lessons, and other events, and they rely on other parents and friends to help them do so. GoKid takes the headaches out of organizing carpools by tapping groups of parents in the same location to share the burden. Rather than relying on email chains and following up with reminders ...

Shop Right

... include experiences shoppers of all ages can enjoy, like a one-of-a-kind digital screen, auditorium seating for performances and special events, a gallery featuring curated content experiences, a broadcast studio, and more.HOME DEPOTHome Depot offers free workshops for DIYers of all ages and experience levels. Patrons can don the company’s signature orange aprons and enjoy hands-on activities together, like building an Angry Birds-themed birdhouse that will make the family’s feathered friends ...

Parental Advisory

... influence their own purchases, such as clothing for themselves.With parents and kids able to stay in touch constantly throughout the day and with the tenor of the conversation being more frank and open, the adult and kid worlds have grown closer than ever before, which is influencing joint decision making. Parents want to be able to bring their kids with them to adult events, whether those be at a beer garden or high-end restaurant, and they want to immerse themselves in kid spaces and experiences, too ...