Asking Price Sep 12, 2017 money retail spending deals shopping ... are highly price and value conscious. From the perspective of Gen Y who values experiences over products, they’re considering the tradeoffs they would have to make to make a purchase, and want to see that they’re going to get maximum CPU (Cost Per Use) for the price they’re paying. Gen Zs, who are cautious about money having come of age during the Great Recession, are considering not only the purchase price that they’re paying but also the price they can later sell the item for down the line (see ...
School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... this culture in their offices and companies responding with practices and physical environments that reflect their desires. All told, young employees today and those of tomorrow are looking to work for companies that not only align with their interests and values but also those that provide them with a sense of belonging and a fulfilling social life like that of university life. To attract and retain young talent, employers must provide experiences and environments where young workers can grow ...
Some Other Time Dec 10, 2017 technology apps friends social media ... play their turn, and they are essentially transferring this behavior to other forms of digital interaction. Even their experiences on social media have also gotten out of sync, furthering the time-shifting trend. Users’ feeds on Facebook and Instagram, which used to be chronological, have been rejiggered by algorithms to place the most interesting or relevant posts at the top, not the most recent. As a result, young people find themselves liking or commenting on a post days after the event occurred ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... dinner with friends, you see people plugged in on their phone rather than enjoying the moment. I make a conscious effort in those situations to be present because you’re not going to remember the post you read or the text you sent, but you will remember the experiences instead—but only if you’re actually there mentally. KATIE, 26, NYConsequently, Ys are starting to look for solutions to the negative effects of their “always on” lives. Historically, established religion served as a forum through which ...
Global Betterment Trends Mar 12, 2018 education global health & wellness mindfulness school ... small fitness accessories. This is reflective of a larger trend in China, in which unmanned services, from karaoke pods, to VR experiences, to smart grocery shops have seen a spike in popularity. - INDIA - SCHOOLOCRACY India is in the process of testing out democratic schooling, a technique that encourages students to take control of their education by constructing their own curriculum based on their interests, according to India Times. Students choose their own activities and subjects of ...
Total Recall Dec 13, 2013 technology apps ... Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.Young consumers’ tendency to track their every activity, idea, and emotion online has resulted in the inadvertent creation of a personal, historical online archive: a store of digital memory. As we discussed in our Past Presence macro trend (Cassandra, Winter 2012), the existence of this digital memory, and the ease with which young people ...
Brand We Dec 05, 2015 family global relationships marriage ... meaningful, celebrations are the types of gifts given and requested for the occasion. As couples are increasingly living together before getting married, their households are relatively well-established before formalizing the relationship, making traditional gifts like kitchen gadgets and bathroom linens superfluous; instead, newlyweds are now preferring cash gifts that provide them with shared experiences (e.g., honeymoons). The rise of Brand We presents an exciting opportunity for brands to not only ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... —their educational value assuages parental guilt over the extended screen time they’re granting their children. Kids pick up any number of skills from digital experiences, from their ABCs and science experiments to video editing and gaming techniques. The latter are as important as academics to a generation interested in turning hobbies and passions into professional careers. That said, parents are starting to recognize their tendency to lean on technology as a crutch in educating their ...
The Fail Mar 05, 2015 gen z parenting play sports ... experience. VC company 500 Startups even likes to refer to itself as a “fail factory.” Founder Dave McClure continually reminds the entrepreneurs to whom he provides funding that most startups will fail, but that getting used to bouncing back and using those experiences is key to success. This attitude hasn’t gone unnoticed by Zs, who recognize that failing is a part of business, learning, and life. Growing up in an entrepreneurial era when failing and fixing (and failing again and fixing again) is seen ...
Marketing Tips Mar 13, 2017 marketing play sports ... brought people in these different locales together to play—and then enjoy beers.Heineken The Heineken Rugby Club is a digital platform that connects fans from around the world, provides recommendations on the best pubs for watching games, and even connects fans of opposing teams. - 3. Enhance the game-day experience. - As young consumers consider the ancillary experiences around sports, from the social factor to the foodie elements, to be just as important and worthwhile reasons for ...
