No Kid(ding) Sep 09, 2015 family parenting pets children ... on certain experiences enjoyed by their friends and colleagues, such as parent/child bonding activities or Take Your Child to Work Day. They can feel separated from their friend group because they can’t participate to the fullest without kids of their own. Yet, without children to care for them in their older years, they’ll end up relying more on their friends, just as they’re exhibiting already in early adulthood (see Friends With Benefits). Despite downsides of being childless, those who ...
ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... real cosmetics application skills, tries them out, makes a video about it, and posts it, as does tween makeup vlogger Emma of popular YouTube channel KittiesMama. A 12-year-old girl from Texas told us, “I take videos of my friends and I singing and dancing. I also like to record myself playing flute, putting on makeup, and fixing hair. I sometimes post the videos to Instagram.” Rather than “playing pretend,” Zs are experimenting with hobbies head-on in order to determine not only where their ...
The One Dec 10, 2015 marketing relationships retail customer service love ... Brand Friends Forever). As people carry brands around in their pockets via their smartphones, brands have become constant companions. Consider how consumers now have instantaneous two-way interactions with brands on the very same personal devices used to connect with their current or potential romantic partners. Despite this increased intimacy, many brands still regard individuals as mere business transactions. Yet, they should view them as possible romantic partners whom they need to woo in order ...
Dollars For Change Mar 09, 2016 money social consciousness crowdfunding ... notable numbers, they are helping squash perceptions that any sum is too little and are empowered by the ability to create change through their micro donations.Today’s young consumers are presented with more pleas to donate than ever before: not only do they regularly receive requests from nonprofits, brands, friends, and strangers offline, but also, such information infiltrates their social feeds. Along with the causes that they’re passionate about personally, their large network is frequently asking ...
New Muslims Sep 11, 2014 fashion & beauty global marketing local culture ... of conservative backlash. Thanks to the Internet’s power in uniting previously insular populations, many are amassing new networks of likeminded friends with whom they can engage in international dialogues. One such community is the Honesty Policy, a group of British Ys who created a tribute video for Pharrell’s “Happy” in an effort to help Muslims come across as more contemporary and accessible. Their homage was seen by millions and widely praised, as were many “Happy” remixes worldwide, but ...
The Hive Mind Dec 16, 2019 ... like a lot of good things about this. Cancel culture is toxic, but sometimes it’s necessary. I think people deserve to be canceled for certain things like racism or homophobia or stuff like that. But there are like petty cancel cases that I'm like, they probably didn't deserve to have their career ended over it.” Another 34-year-old female in our Gen Y focus group chimed in, “I've talked about this at length with friends, it's like a hot button topic. Some people would say [the person being ...
Single Inclusive Sep 03, 2013 ... “frouples” (i.e., best friends who act like a couple) provide enough companionship, emotional support, and intellectual stimulation that the lack of a domestic partner or spouse does not leave modern solos unfulfilled. (So secure are they in their close friendships, in fact, that 34% even say they’d consider co-parenting with a friend or someone who is not a romantic partner.) Moreover, recent developments in the dating space, like Tinder, make it easy and fun to meet interesting new people —and to ...
Show Me Love Dec 09, 2015 relationships spending love ... independently, the pressure to always help others has made them realize they need to do more to help themselves. Because they are expected to always be available to support their friends, they often don’t give themselves enough support. They feel such a tremendous responsibility to always respond quickly and to be a good friend (see Friends With Benefits) that they often end up devaluing their own needs. Lately, however, they are realizing that they can’t do everything to please everyone, and that making ...
The Sexual Mehvolution Dec 04, 2015 global relationships technology sex ... —sex. In fact, young people may even be less sexually active than their parents. Today’s sexual revolution is currently more “meh” than magnificent, but thanks to Ys’ characteristic curiosity and optimism, better sex could soon be on the horizon. For many Ys, sex is less important than other concerns like getting ahead at work, spending quality times with friends and family, or devoting energy to passion projects and hobbies. Ys’ relative lack of lust may seem surprising given that signs of ...
Culture Spotlight On Indonesia Jun 17, 2018 ... and direct access to their target audience of young consumers. For instance, a program called “Ur_Tadhana” is a five-episode web series about a Filipino vlogger who is unafraid to wear makeup and express interest in a boy that has become a hit on Facebook. Meanwhile, My Best Gay Friends in Vietnam is credited as the first gay sitcom in the country, and the popularity of the show led its creator to make another LGBTQ web series last year called “That’s Why." As ...
