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Macrotrends

Culture Spotlight On Indonesia

... and direct access to their target audience of young consumers. For instance, a program called “Ur_Tadhana” is a five-episode web series about a Filipino vlogger who is unafraid to wear makeup and express interest in a boy that has become a hit on Facebook. Meanwhile, My Best Gay Friends in Vietnam is credited as the first gay sitcom in the country, and the popularity of the show led its creator to make another LGBTQ web series last year called “That’s Why." As ...

No Kid(ding)

... on certain experiences enjoyed by their friends and colleagues, such as parent/child bonding activities or Take Your Child to Work Day. They can feel separated from their friend group because they can’t participate to the fullest without kids of their own. Yet, without children to care for them in their older years, they’ll end up relying more on their friends, just as they’re exhibiting already in early adulthood (see Friends With Benefits). Despite downsides of being childless, those who ...

Dollars For Change

... notable numbers, they are helping squash perceptions that any sum is too little and are empowered by the ability to create change through their micro donations.Today’s young consumers are presented with more pleas to donate than ever before: not only do they regularly receive requests from nonprofits, brands, friends, and strangers offline, but also, such information infiltrates their social feeds. Along with the causes that they’re passionate about personally, their large network is frequently asking ...

The One

... Brand Friends Forever). As people carry brands around in their pockets via their smartphones, brands have become constant companions. Consider how consumers now have instantaneous two-way interactions with brands on the very same personal devices used to connect with their current or potential romantic partners. Despite this increased intimacy, many brands still regard individuals as mere business transactions. Yet, they should view them as possible romantic partners whom they need to woo in order ...

ProPlay

... real cosmetics application skills, tries them out, makes a video about it, and posts it, as does tween makeup vlogger Emma of popular YouTube channel KittiesMama. A 12-year-old girl from Texas told us, “I take videos of my friends and I singing and dancing. I also like to record myself playing flute, putting on makeup, and fixing hair. I sometimes post the videos to Instagram.” Rather than “playing pretend,” Zs are experimenting with hobbies head-on in order to determine not only where their ...

Gen Z Marketing Tips

... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...

Web Esteem

... reality in which shares and comments are posted to project the best, closest-to-perfect image of self. Empty sharing proliferates, as users take pains to post inoffensive, crowd-pleasing comments, as does over-liking, a tendency to “like” and comment excessively (either to please your friends, or nudge them to return the favor). There is a growing feeling among Ys that it’s impossible to find 100% honest and accurate people and experiences on the Web, in part because of these attempts to win approval ...

New Muslims

... of conservative backlash. Thanks to the Internet’s power in uniting previously insular populations, many are amassing new networks of likeminded friends with whom they can engage in international dialogues. One such community is the Honesty Policy, a group of British Ys who created a tribute video for Pharrell’s “Happy” in an effort to help Muslims come across as more contemporary and accessible. Their homage was seen by millions and widely praised, as were many “Happy” remixes worldwide, but ...

Show Me Love

... independently, the pressure to always help others has made them realize they need to do more to help themselves. Because they are expected to always be available to support their friends, they often don’t give themselves enough support. They feel such a tremendous responsibility to always respond quickly and to be a good friend (see Friends With Benefits) that they often end up devaluing their own needs. Lately, however, they are realizing that they can’t do everything to please everyone, and that making ...

The Sexual Mehvolution

... —sex. In fact, young people may even be less sexually active than their parents. Today’s sexual revolution is currently more “meh” than magnificent, but thanks to Ys’ characteristic curiosity and optimism, better sex could soon be on the horizon. For many Ys, sex is less important than other concerns like getting ahead at work, spending quality times with friends and family, or devoting energy to passion projects and hobbies. Ys’ relative lack of lust may seem surprising given that signs of ...