598 results for '"gen y"'
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Macrotrends

POP Trends

... readers cutting down on the quantity of backlogged text may, at the moment, trump quality of understanding. REAL Y.A. In tandem with the socio-political upheaval that defined the past decade, we saw an explosion of dystopian and supernatural themes in young adult literature as Ys struggled to process—and perhaps escape—their grave new world. But more recently, Ys and younger Zs have begun to embrace a form of fiction that better reflects their real world struggles and celebrates authentic ...

There's No Place Like Home(town)

... the globe. Young people today are less willing to put down roots than were previous generations, since this augurs a commitment they don’t wish to make as they want their futures to remain open and full of potential. With this vision of the future in mind, they don’t feel strong affinity to the many places they’re briefly residing in as they progress through adulthood, causing them to not feel the need to emotionally invest in that place. As Gen Ys remain unsettled and more transient, moving ...

Peace Of Mind: The Guide To Gen Z Burnout

... Ys, who grew up trusting these organizations and lost that trust later on in life, Zs have grown up never truly being able to put their faith in these establishments. Partisan conflicts with both the U.S. and UK governments, which are meant to protect their interests and help secure their future, have among other things incited racism, failed to protect them from violence and terrorism, and, in the case of the U.S., neglected the global climate crisis—all issues that keep Zs up at night ...

It's A Mall World After All

... as a cool destination because it was a one-stop shop and an easy place to congregate: Gen Xers and older Gen Ys went to the mall to hang out and avoid boredom. For today's youth, that's simply not the case; there are countless avenues of entertainment competing for their attention, and as a result they’re not drawn to one forum for their social or solo recreation. That doesn't mean young shoppers wouldn’t visit a mall on principle; it means malls need to step up their game and provide an ...

On The (Im)pulse

... in 10 Gen Ys in the UK and a third in the U.S. have spontaneously booked a trip before, this behavior reaches nearly seven in 10 among Trendsetters in both countries, demonstrating that it will likely grow among mainstream young consumers. Whereas older generations typically consider it reckless and risky to book a trip on a whim, today's young adults believe it's strategic and financially savvy to do so as they often track deals and strike at the right moment to get a good price. As they ...

The New Social Norms

... alcohol. Meanwhile, the perception that young people are addicted to social media doesn't ring true for most Ys and Zs today. More and more, they're taking time away from such platforms because it causes stress and rarely enhances their friendships, particularly as social media has become less social; more than half of youth in the U.S. and UK say that social media platforms are less relevant to their life than they were a year ago. The stereotype of young people craving constant communication with ...

Gender Trends

... other for investigative purposes, the social experiment is a fascinating glimpse into the complicated, often blurred dynamics of Gen Y courtship and friendship. YA BOOKS BY/FOR MENIn a world where all most people know of YA lit is Twilight and The Hunger Games, there’s a common misconception that female authors and lead characters dominate the category. But male authors and male leads are not necessarily an exception to the rule when it comes to books written for teen audiences. Indeed, author John ...

Global Social Trends

... ;Welcome to help professionals meet up with other professionals to expand their network and establish themselves in their respective fields. Just as we're seeing young adults in the U.S. and UK devote more of their free time for networking purposes (see [Net]Work Hard, Play Hard), young adults in Sweden are as well. - CHINA: HOME SWEET HOME - While Millennials in the West are starting to spend more time at home in order to relax and get "me time" amidst their vibrant social lives, Chinese ...

The Right Moves

... The search for an affordable residence that also fits with Ys’ flexible lifestyle has led to the rise of mobile homes as an alternative, destigmatized housing option.As young adults are hacking homeownership to afford a house of their own and putting a unique spin on their home aesthetic in order to achieve their desired residence, mobile homes are on the rise as one such option. Unlike the stereotypes of the past, depicting a low-class trailer park full of undesirable neighbors, living in a ...

Generational Comparison Chart

... external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. The confluence of these factors, experienced in the crucible of young adulthood, impact a generation’s core values, and thus, their behaviors now and in the future. For example, the pop culture that Boomers experienced made them idealistic, the shifting social norms that Ys experienced made them politically aware, and so on and so forth. To see an even more in ...