598 results for '"gen y"'
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Macrotrends

The Media & Entertainment Perspective

... their media routines. Their resulting efforts to keep busy have ranged from learning new skills to working on their homes/rooms to binging on media. Some 8 in 10 are watching more TV, movies, and videos, and the same number are listening to more music. As generations that are used to being always on and always on-the-go, the pandemic has certainly forced Ys and Zs to put their lives on pause—but they aren’t pressing pause on entertainment.We are witnessing a time of unprecedented ...

High Society

... fears about things like the environment, politics, and the state of the world in general, and economic instability—is almost shocking at first glance, but less so once you factor in that for many modern youth (and Ys especially), institutional distrust has caused some to turn away from thinking that governmental, religious, or educational institutions have their best interests at heart. Almost expecting that these institutions will no longer protect them, youth are turning to the brands they ...

The New Social Norms

... alcohol. Meanwhile, the perception that young people are addicted to social media doesn't ring true for most Ys and Zs today. More and more, they're taking time away from such platforms because it causes stress and rarely enhances their friendships, particularly as social media has become less social; more than half of youth in the U.S. and UK say that social media platforms are less relevant to their life than they were a year ago. The stereotype of young people craving constant communication with ...

The Right Moves

... The search for an affordable residence that also fits with Ys’ flexible lifestyle has led to the rise of mobile homes as an alternative, destigmatized housing option.As young adults are hacking homeownership to afford a house of their own and putting a unique spin on their home aesthetic in order to achieve their desired residence, mobile homes are on the rise as one such option. Unlike the stereotypes of the past, depicting a low-class trailer park full of undesirable neighbors, living in a ...

Global Social Trends

... ;Welcome to help professionals meet up with other professionals to expand their network and establish themselves in their respective fields. Just as we're seeing young adults in the U.S. and UK devote more of their free time for networking purposes (see [Net]Work Hard, Play Hard), young adults in Sweden are as well. - CHINA: HOME SWEET HOME - While Millennials in the West are starting to spend more time at home in order to relax and get "me time" amidst their vibrant social lives, Chinese ...

There's No Place Like Home(town)

... the globe. Young people today are less willing to put down roots than were previous generations, since this augurs a commitment they don’t wish to make as they want their futures to remain open and full of potential. With this vision of the future in mind, they don’t feel strong affinity to the many places they’re briefly residing in as they progress through adulthood, causing them to not feel the need to emotionally invest in that place. As Gen Ys remain unsettled and more transient, moving ...

On The (Im)pulse

... in 10 Gen Ys in the UK and a third in the U.S. have spontaneously booked a trip before, this behavior reaches nearly seven in 10 among Trendsetters in both countries, demonstrating that it will likely grow among mainstream young consumers. Whereas older generations typically consider it reckless and risky to book a trip on a whim, today's young adults believe it's strategic and financially savvy to do so as they often track deals and strike at the right moment to get a good price. As they ...

It's A Mall World After All

... as a cool destination because it was a one-stop shop and an easy place to congregate: Gen Xers and older Gen Ys went to the mall to hang out and avoid boredom. For today's youth, that's simply not the case; there are countless avenues of entertainment competing for their attention, and as a result they’re not drawn to one forum for their social or solo recreation. That doesn't mean young shoppers wouldn’t visit a mall on principle; it means malls need to step up their game and provide an ...

Peace Of Mind: The Guide To Gen Z Burnout

... Ys, who grew up trusting these organizations and lost that trust later on in life, Zs have grown up never truly being able to put their faith in these establishments. Partisan conflicts with both the U.S. and UK governments, which are meant to protect their interests and help secure their future, have among other things incited racism, failed to protect them from violence and terrorism, and, in the case of the U.S., neglected the global climate crisis—all issues that keep Zs up at night ...

Users Anonymous

... of anonymity may portend a subtle shift in defining Gen Y/Z characteristics. Accustomed to operating according to an “I am what I share” dogma, young people have incubated a culture of self-promotion online in which the establishment of a clear “Brand Me” is an unspoken, yet generally understood, goal. The trend has led to an epidemic of narcissism in which the act of sharing or creation is overshadowed by the need to receive personal credit. (Take, for instance, the annoyance sometimes displayed ...