802 results for '"gen z"'
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Macrotrends

Extracurriculars

... . As Gen Zs are figuring out the career paths they want to take at a young age (see ProPlay), they’re more likely to know the skills they need to have in their careers and are finding that traditional education isn’t allowing them the personal approach of a more modern offering like General Assembly or Khan Academy. In a perfect world, they would rather design their own curriculum to ensure what they're learning and how they're learning it is practical for what works for them. We're seeing  Zs ...

R&R (Rest & Replay)

... ' anxiety and help them feel calmer. In this new era of R&R, youth are looking to Rest & Replay mindful entertainment.Along with the abundance of meditation apps and zen-like audio tools that consumers can access at their fingertips nowadays, Gen Ys and Zs are gravitating towards unexpected sources of serenity, many of which are found in their social feeds. In particular, slime videos have become an Internet sensation over the past year, allowing people to feel more relaxed by watching seemingly ...

Retail 2.0: Tech-Based Commerce

... -looking, but there's still plenty of room to grow, particularly when it comes to reimagining overall engagement with consumers. By utilizing the devices and social media platforms where modern youth already spend much of their time, brands can capture Ys’ and Zs' attention and create a digital environment that both attracts consumers and keeps them there. THE SIMPLE BUYModern youth are accustomed to instant gratification and want innovations to save them time (see Need For Speed). To them, the ...

Need For Speed

... , from fashion to food and beverage to gaming. While Gen Ys have become accustomed to a constantly quickening pace of accessing or receiving the products and services they desire, Gen Zs have never known a time in which immediacy wasn't the norm. Bingeable shows, two-day Amazon Prime delivery, and even virtual medical care have set the standard for “fast" as a given—and even these services are being challenged to get faster with the introduction of Amazon Now and predictive medicine. Speed has ...

Doctor Who?

... particularly drastic in the U.S. and leading to high death rates, according to the CDC. Meanwhile, Gen Zs are already heading down a dangerous path, too; as doctors recommend drugs to alleviate the elevated rates of depression and anxiety, teens in the UK are becoming hooked on Xanax, as Vice reports. Given young adults' awareness of the consequences of traditional medicine and their negative perception of pharma, they're becoming wary of pills and are actively considering if their health issues can be ...

The Hive Mind

... culture, especially as those in this cohort are highly exposed to the modern iteration of superfandom: 72% of youth in the U.S. and 71% in the UK agree that people aren’t just fans today, they’re either superfans or casually interested. Gen Ys, who came of age alongside the development of social technology, and Gen Zs, who are digital-natives and have never known a time before social tech, are hyper-aware of stan culture and use the term stan as a verb colloquially, day in and day out. Some Zs we ...

Build Your Own Career

... connections and passions; and Zs’ emphasis on individuality motivates them to define their own labels. These traits are manifesting in their work lives as they attempt to construct a new route for their careers. Young professionals are turning careers into more of a “choose your own adventure” story than a pre-written script. It’s unsurprising that Ys, a generation known for disrupting business models across a wide range of industries, are also disrupting their own role as participants in business by ...

Global Digital Trends

... physical limitations of being a real human. The popularity of Miquela and virtual influencers like her are indicative of shifts in online influencer marketing; social media influencers are falling out of favor because young people regard them as mouthpieces for brands, causing them to question influencers’ credibility and authenticity. Unlike human influencers, virtual influencers are transparent in that the whole point of their existence is to advertise brands. Gen Zs are especially accepting of these ...

House Funders

... . Moreover, eight in 10 Ys and the same percentage of Zs want to own a home now or in the future, causing them to find ways to make it possible for them personally. As home prices have grown in the past few decades, outpacing inflation, and modern young adults have different lifestyles and financial situations than did their predecessors, they’re finding alternate ways to cover the cost—thereby hacking homeownership to fit their needs. Given their penchant to find workarounds to established systems ...

UnWasted Time

... that young adults today are demonstrating restraint is by getting drunk less than youth in the past. Both Ys and Zs of drinking age are finding new ways to socialize that aren’t centered around alcohol consumption or that don’t include drinking at all; more than half of youth of drinking age (62% in the UK and 55% in the U.S.) say that socializing has become less wild in recent years. Rather than letting loose and partaking in sex, drugs, and rock ‘n roll on the weekends as Boomers and Gen Xers ...