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Innovation & Society/Social Causes

... advancements in the human brain. When looking at a split among U.S. gender, women are more interested than men in exploring and better understanding each of these areas. Nearly six in 10 U.S. and UK Trendsetters would also like society to focus on the human body, while another half say the ocean.Which of the following topics, if any, do you think are the most important for society to focus on understanding better through technology and innovation?Select all that apply. Earth/ environment | The human brain ...

Love Landscape

... purely sexual relationships, on the other hand, is less complex. When it comes to defining gender roles, 36% of global youth say it’s just as complicated now as it was before, but young women are more likely than males to say it’s now more difficult. Global teens are not as jaded; more believe it’s less complicated today to find their soulmate and get married, compared to those aged 19 to 34. Compared to previous generations, do you think the following are less complicated, more complicated, or the ...

Volunteering

... , stem cell research) | Disaster relief | Public health (e.g., obesity, mental health) | Gender equality | Gun Control | LGBT rights | Healthcare | Marijuana legalization | Racism | Reproductive rights (e.g., abortion) | Immigration | Public safety | Criminal justice reform (e.g., prison reform, police brutality) | Minimum wage | Working conditions | Space exploration | Unemployment | Terrorism | Income inequality | International affairs | National debt Homelessness | Medical ...

Innovation Adoption

... , and are generally negative about the trade-offs they have to make with any innovation. Taking a closer look at the differences between gender, U.S. and UK men (17% and 16% respectively) are more likely than women (10% and 9%) to designate themselves as an Innovation Aficionado, while women in the U.S. and UK (41% and 46% respectively) are more likely than men (30% and 33%) to categorize themselves as an Innovation Observer.    Innovation Aficionado — Always up-to-date on the ...

A&S Home and Family

... and culture Veering from traditional norms, 67% of young adults and 73% of Trendsetters believe it’s important for someone to live with their partner before getting married. TYPECAST Although huge strides have been made for gender equality in society, many traditional gender roles still come into play in the home. This is perhaps because many young adults grew up in households where women assumed certain responsibilities while other tasks were the domain of men. For instance, Gen Y men who are in ...

Job Search & Consideration

... will be. A formal policy for the equal treatment of all employees (regardless of gender, sexual orientation, race, etc.) is significantly more important to young people in the U.S. than to those in the UK and AUS, as is earning potential.How influential, if at all, are each of the following aspects in your decision to accept a job offer?Summary Of Would Not Consider Job That Didn't Offer This/Very Influential Job security | Earning potential (i.e., current salary plus opportunities for raises ...

Digital My Private Life

... ., location, age, gender) if it means I can win a prize | I try to research and review the privacy policies of online services before signing up for them | I am okay with big companies like Google having access to all of my information because it makes life more convenient | I don't mind if a website or app has access to my personal information as long as it improves my experience using it COMFORT LEVELS Older Ys are the least privacy conscious and, as such, are the most likely to be willing to share ...

Global Y View

... violence | Climate change | War Unequal distribution of wealth | Terrorism | Resource scarcity | Racism | Freedom of speech | Energy shortage | Poor factory working conditions | Gender inequality/ prejudice ENVIRONMENT TOPS CONSCIOUS CONCERNS Ys in developing countries like Brazil, India, and China are slightly more concerned about the environment. They feel more responsiblity as they are more conscious of resources and more sensitive to their impact on the environment. How concerned are you ...

Innovation & Smart Devices

... devices at all.SMART DEVICE INTEGRATIONAs groundbreaking new technologies and innovations emerge, smart devices are here to stay. 96% of U.S. and 64% of UK Trendsetters agree that smart devices will become more integrated in our everyday lives, and another nine in 10 think all homes will have smart devices in the future. Looking deeper into the gender breakdown, women in the U.S. are more likely than their male counterparts to see the continued integration of smart devices into their daily lives.How ...

Building Brand Loyalty

... of in-store events NEATLY PACKAGEDPackaging is important to young adults, but their preferences vary by gender and age. Women like simple and clean branding more than men do, while teen Zs are more likely than Ys to want creative or limited-edition packaging. Trendsetters are more likely than adults overall to like clean and limited-edition packaging. Which of the following statements, if any, do you agree with?Please select all that apply. I like simple and clean branding on ...