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Macrotrends

Over The Influence

... many of these people hellbent on getting the next great shot—no matter what it takes. That's led to accusations that influencers are promoting waste and even destroying natural habitats. Food-focused influencers will often order a slew of menu items, even if they're dining alone and can't eat it all. As food waste and global hunger are both serious issues, some criticize these influencers for not being more conscientious. (On the flip side, it’s worth noting that some influencers have risen ...

School Of (Work)Life

... , automotive, or whichever industry employs them. Facebook is leading this movement, having recently announced that it will build its own “village” of 1,500 homes across the street from its global headquarters for workers struggling to pay soaring rents in Silicon Valley. Meanwhile, Google is providing 300 apartment units for its employees, and audiobook company Audible offers a housing lottery for employees to get $2,000 a month in free rent for a year in a building near the company’s ...

The FUND-amentals

... financial stockpile during the Great Recession and have to put off their retirement. They understand that amassing a substantial savings isn’t a guarantee of future security due to the fickle nature of the economy in their own countries and on a global scale. Rather, they prefer to maximize the profit they can generate from investment in themselves, amassing experiences that never lose their value and pay metaphorical dividends—unlike possessions that can quickly depreciate (read: cars, tech ...

Fauxsumerism

... . This mindset is bolstered by the fact that young consumers view the world as an always-on, unbounded, global retail environment. As Ys and Zs see it, almost everything they encounter is clickable or searchable, regardless of whether they encounter it online or off. They track and share products incessantly, inviting peers’ opinions and comments, and making known their own appreciation of the objects and services they discover in the world. As a result, the act of browsing without purchasing is more ...

Flair and Balanced

... through its partners—including NPR, CNN, USA TODAY, Huffington Post, PBS NewsHour, MSN, and Axel Springer.Quartz is a digitally-native news outlet, born in 2012, for business people in the new global economy. It embraces creative and intelligent journalism with a broad worldview, built primarily for the devices closest at hand: tablets and mobile phones. Quartz boasts five million unique monthly visitors, 40% of whom are outside the United States, and 60% of whom access the site on mobile ...

Shopography

... they barely notice the person on the other side of the counter. These staid retail formats embody, literally, the consumerist culture that young people have begun to shun. Youth are reacting to a lack of community and character in the modern shopping ecosystem. Far from feeling personal and local, many malls, high streets, and department stores have come to offer an unprecedented array of mass global brands—think H&M, Topshop, Macy’s, and Uniqlo—making these retail ...

Venture Consumers

... would-be shoppers for an e-commerce expansion into Canada.EDUCATIONPlanetary Resources is crowdfunding $1 million for a public access orbiting telescope whose missions will be chosen and directed by students across the country.VIDEO GAMEDoug TenNapel, the creator of famed ’90s Interplay game Earthworm Jim, funded new adventure video game Armikrog through Kickstarter donations from nostalgic gamers.CLOTHING LINEFormer EVP of Gap Global Design Patrick Robinson launched his clothing line PASKHO on ...

Outer Limits

... balloon’s burst to win a forthcoming trip to space.Virgin Galactic has signed Land Rover as its first global sponsor for the next three years. As part of the partnership, the Virgin Galactic team and all future astronauts will ride in Land Rover vehicles to space training and to the spaceship.Japanese beverage company Otsuka plans to bring the first commercial product to outer space. In October 2015, it will send to the moon a titanium container filled with its powdered Pocari Sweat sports drink. ...

Culture Counseling

... highlights the impact of climate change by following celebrity investigators as they visit places affected by global warming, and interview experts and ordinary people there. - Encourage them to have an optimistic outlook, even during troubling times - That Dragon, Cancer is an autobiographical video game from designers Ryan and Amy Green, which tells the story of their youngest son’s terminal illness while teaching players about the disease, hope, and faith. - Introduce them to other languages - Koe ...

Next Gen Brand Loyalty

... that their relationship with consumers will look different depending on if the consumers are Baby Boomers, Gen Xers, Gen Ys, or Gen Zs. The sheer volume of brands available today—and the unprecedented access consumers have to them, with online shopping, global reach, and social media—has disrupted traditional brand loyalty, wherein a consumer found one brand they liked in a category from the limited selection that was available at the time and stuck with it. Such limitations no longer ...