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Macrotrends

Control Center 21+

... , a career site for Millennials, featured 14 personality tests to "figure yourself out." It lauded the benefits of gaining insight into one's behavior and potential, especially as it relates to a job. The site purports, "The more you know and understand about yourself, the more likely you are to find a career path you’ll love." This is increasingly important, as people are spending more and more of their time at the office, and younger generations in particular are blending their personal and ...

Feedback Loop

... way to continuously work to become the best, most creative, interesting, and innovative version of themselves, and to help other people achieve this, too. I love getting honest comments and feedback on social media because I feel like all the person is trying to do is to help me. I don’t think that there is any negative side to this, and no matter what, at the end of the day something better will come of it. ASHLEY, 14, NYThe influx of candid opinions that Zs receive could feel defeating, but ...

Digital Wellbeing Movement

... world say that games are important to their lives (see Global Gaming Trends). McGonigal asserts that the principles of gaming can have promising, real-world impacts, such as players experiencing confidence, inspiration, and motivation that they might only experience in the gaming world.Juxtaposing young people’s love of gaming and the industry’s rampant success is the pressure it is facing from consumers who are experiencing the negative effects of gaming. Cases of young gamers becoming addicted to ...

The Path

... that while their careers remain a crucial part of their overall happiness as they grow older, Ys come to regard them with less idealism and more practicality, as evidenced by their burgeoning desire for higher salaries (see For Love And Money). Live On My Own Past generations (particularly individualistic Gen Xers) prided themselves on their ability to live alone in their youth; however, Ys are delaying this milestone not only for financial reasons but also because they view it as a daunting ...

Genre Trends

... legendary superhero arrived on earth, his grandfather fought to save his home planet. This era will be covered in the prequel Krypton, based on DC Comics characters Seg-El, Superman’s grandfather, and Lyota Zod, his forbidden love interest.Untitled (The Dark Tower prequel) Stephen King’s Dark Tower saga already has a film in the works that will continue the adventures of gunslinger Roland Deschaine, but now a prequel in the form of a TV series will take a look at his life before King’s books ...

Slow Web

... consume.JENNIFER, 21Even though I use Tumblr and Pinterest and the like, I much prefer to read original blogs and visit unique websites.MEGAN, 33I love the rabbit holes that just clicking on something can lead to.JOEL, 30Every time I search for an article on Wikipedia, I end up spending at least 30 minutes to an hour discovering other pages. The pursuit is less about expediency (i.e., finding more information about whatever topic I searched) and more about discovery (learning more about random people, places ...

Global Movie Trends

... . Young consumers in particular are enjoying the horror genre’s offerings: 34% of global youth like to watch horror movies, which is slightly higher than those who like to watch dramas (33%), romance/love (33%), and superhero movies (32%), despite the prominence of those genres in popular culture. An additional 34% also like thriller/suspense movies. This preference can be traced to Gen Z’s Accelerated Adulthood, wherein Zs are not and do not wish to be shielded from the issues that are going on in ...

First Glocals

... rest of the world.As the first truly global generation, GYs face the unusual circumstance of seeing their local traditions brush up against worldwide influences. Though they are doing a lot of legwork to preserve the rituals they love, they’re also giving certain customs, behaviors, and activities a contemporary spin; in fact, 71% of respondents agree that their generation is updating traditions to fit with modern times. This behavior suggests a measure of practicality among GYs. They’ve realized ...

No Kid(ding)

... %) say they know people who have had pets as a trial run. Yet for others, pets are a legitimate substitute since they provide unconditional, enduring love and companionship. At the same time, Ys are realizing that even if they don’t have kids of their own, they can still enjoy aspects of parenting on a smaller scale with their relatives’ children. PANKS (Professional Aunts, No Kids), a term coined by Melanie Notkin, CEO and founder of New York-based website and lifestyle brand Savvy Auntie, are a ...

For Your Entertainment

... than older generations.I actually have the Amazon Fire TV box, and I literally will go 10 hours with binge-watching a show.KEVIN, 50, PAXers’ usage of paid streaming services is higher than Boomers, which is indicative of the sway younger generations have on this older cohort. It also reflects their love of TV, which is among their top five passion points, as well as their high adoption of technologies that make their lives easier and more entertaining (see Tech Truths). And though Boomers grew up ...