308 results for '"marketing"'
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Macrotrends

Short Life

... consider ways to make their products, content, and marketing materials and events more of-the-moment and ephemeral, in spirit and execution. I think there’s an interesting correlation in our minds between durability and longevity. I don’t want to be tied down by the permanence of anything, because I move around a lot. Clothes, technology, books, food, whatever—it’s all expendable. I’m just not really interested in keeping anything for too long. Maybe I’m just trying to stay current. I think I’ve always ...

ROI (Return On Image)

... brightness, contrast, saturation, warmth, and more. In August, we launched Hyperlapse from Instagram, a new app to capture high-quality time lapse videos even while in motion, unlocking creative video possibilities previously only available with expensive photo editing programs. SARAH PERSONETTE, HEAD OF GLOBAL BUSINESS MARKETING AT FACEBOOKOn Instagram, a brand’s tone of voice is primarily delivered through imagery. When we speak with brands about developing their Instagram presence, we ask them to ...

(A)social Skills

... reevaluated and modernized, as with other areas of Zs’ lives (see Life Skills). Until then, marketers who wish to engage young consumers will need to respect their nuanced relationship with technology. Just because they engage with friends on messaging apps doesn’t mean that marketing to them on such platforms is wise. They would rather be reached through methods reserved for their outer layers of contacts where they can respond on their own time without the pressure of immediate feedback. Email and ...

Mom Focus

... , nor any member of her/his immediate household, employed in advertising, public relations, marketing, or marketing researchQuotas were established based on the age of the child to ensure representation of parents with infants, pre-tweens, tweens, and teens as follows:# COMPLETED INTERVIEWS TOTAL MOMSParents of 0- to 4-year-olds: 250Parents of 5- to 8-year-olds: 250Parents of 9- to 12-year-olds: 250Parents of 13- to 17-year-olds: 250(Note: Moms could have children in more than one age group ...

Family Ties

... children. They’re devising creative solutions to do so, looking to brands to acknowledge this in their messaging and marketing and to show the many new ways in which families are finding quality time together both offline and online. It’s important to understand that parents today aren’t unsure how to bond with their children, but rather, they’re finding additional, more relevant ways to do so that better speak to their needs. Only a quarter of parents in both the U.S. and UK say that they wish there ...

MEtail

... storefront, advertising, labor, and distribution. But with the rise of e-commerce this retail hierarchy has collapsed. The Web has made it easier for individuals to be more than just consumers in the marketplace, providing platforms for funding, marketing, manufacturing, selling, and distributing pretty much anything one has to offer. As a result, we’re seeing the rise of a MEtail culture, in which every consumer can also be a merchant of tangible objects, services, content, or ideas. The Web is ...

Beacons

... the Rubens House.PREPARING FOR BEACONS Consumers’ frequent in-store use of their mobile devices may suggest that they are ready and willing to participate in a location-based marketing ecosystem. But the concept of being so explicitly tracked and targeted is likely to prove a hard sell—unless brands are able to make it worth their while. Challenges to implementing Beacon strategy may include: Convincing consumers to opt in Before brands can demonstrate their worth to fans, they need to ask ...

UnWasted Time

... .  As it becomes less acceptable to drink to excess, use marketing and advertising to reflect youth’s penchant for moderation, emphasizing that alcohol isn’t necessary to have fun. Entertainment should also be reflective of this shift; rather than depicting Animal House-esque partying, portray alternate activities and smart drinking. - SOBER SOCIAL EVENTS FOR YOUNG ADULTS - Club Soda Drinks Festival Club Soda, a UK organization promoting mindful drinking, hosted a drinks festival featuring ...

Mix Masters

... interesting to play with the content. JONTI, 16, UKWhen the idea of co-creation of products and marketing first gained attention, brands were hesitant to allow such involvement by non-professionals. Yet, brands that have invited external input are reaping the rewards: Doritos has made its consumer collaborations a focal point of its annual campaigns, and the brand ranks third among all brands as having the most entertaining ads. Once again, brands and entertainment providers are hesitant to allow ...

Fair Game

... , motivating players, reporting on games, and more. The dearth of women in such roles sends a message about the value of females in the sports industry; 57% of young adults in the UK and 52% in the U.S. believe that sports actually perpetuate gender stereotypes. Fortunately some groups are working to change this. The NHL and the LA Kings hosted a Women in Sports Business Panel to kick off the NHL All-Star Weekend in January, which was attended by more than 400 people. Dominique Di Dia, Marketing Manager ...