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Macrotrends

Gen Z State Of Mind

... below, will be at play in practically everything they do in life, meaning brands must also reflect these attributes and attitudes in creating products, services, and marketing for them.EXPERIENCE > EDUCATIONThose who are unfamiliar with Generation Z, born between 1997-present, often believe this cohort closely resembles Gen Y, however, this is merely a misconception. Zs are significantly different than their direct predecessors, with distinct values, preferences, and behaviors that drive ...

MEtail

... storefront, advertising, labor, and distribution. But with the rise of e-commerce this retail hierarchy has collapsed. The Web has made it easier for individuals to be more than just consumers in the marketplace, providing platforms for funding, marketing, manufacturing, selling, and distributing pretty much anything one has to offer. As a result, we’re seeing the rise of a MEtail culture, in which every consumer can also be a merchant of tangible objects, services, content, or ideas. The Web is ...

Culture First, Country Second

... /art, and art/design. To young people around the world, it's the content that matters in these areas, not where it’s coming from, demonstrated by how these trends are already catching on in diverse markets and how they will continue to transcend international divides. Lastly, the Global Culture Marketing Tips provides inspiration for how your brand can engage young people through popular culture and showcases examples from around the world that resonate due to the subject matter.1 in 3 youth across ...

Always Be Hustling

... away from working on the next goal. RECOMMENDATION: Use your brand voice and marketing to emphasize how important it is to take breaks, celebrate, and rest and recuperate in order to stave off burnout. INSIGHT: Ys see hustling as as a means of personal fulfillment that provides a sense of gratification and even meaning for this idealistic generation. RECOMMENDATION: You’ll reach this cohort by showing support for this mentality and for the creative expression and entrepreneurialism that is behind ...

Family Ties

... children. They’re devising creative solutions to do so, looking to brands to acknowledge this in their messaging and marketing and to show the many new ways in which families are finding quality time together both offline and online. It’s important to understand that parents today aren’t unsure how to bond with their children, but rather, they’re finding additional, more relevant ways to do so that better speak to their needs. Only a quarter of parents in both the U.S. and UK say that they wish there ...

Global Digital Trends

... risen to fame via social media and their notable followings serve as proof that they wield as much clout as human celebrities. The rise of CGI influencers is more than just a marketing stunt; A.I. influencers have the potential to become serious money makers. For example, the virtual Instagram influencer Miquela Sousa has already earned partnerships with Giphy and Prada. The hyper-realistic 19-year-old Brazilian-American CGI human is the brainchild of Brud, a LA-based tech startup specializing in ...

Beacons

... the Rubens House.PREPARING FOR BEACONS Consumers’ frequent in-store use of their mobile devices may suggest that they are ready and willing to participate in a location-based marketing ecosystem. But the concept of being so explicitly tracked and targeted is likely to prove a hard sell—unless brands are able to make it worth their while. Challenges to implementing Beacon strategy may include: Convincing consumers to opt in Before brands can demonstrate their worth to fans, they need to ask ...

The 3Rs

... Traditional cause marketing dictated that organizations donate a portion of their proceeds to charity, send out personalized return address labels to lure in checks, or broadcast ads to provoke guilt (Save the Children) or shock (PETA). But these go-to tactics no longer resonate with young consumers, who require more than provocative images, vague promises, or trivial SWAG to propel them to action. Young people who want to make a difference now expect to know the intended and actual results of ...

Mix Masters

... interesting to play with the content. JONTI, 16, UKWhen the idea of co-creation of products and marketing first gained attention, brands were hesitant to allow such involvement by non-professionals. Yet, brands that have invited external input are reaping the rewards: Doritos has made its consumer collaborations a focal point of its annual campaigns, and the brand ranks third among all brands as having the most entertaining ads. Once again, brands and entertainment providers are hesitant to allow ...

UnWasted Time

... .  As it becomes less acceptable to drink to excess, use marketing and advertising to reflect youth’s penchant for moderation, emphasizing that alcohol isn’t necessary to have fun. Entertainment should also be reflective of this shift; rather than depicting Animal House-esque partying, portray alternate activities and smart drinking. - SOBER SOCIAL EVENTS FOR YOUNG ADULTS - Club Soda Drinks Festival Club Soda, a UK organization promoting mindful drinking, hosted a drinks festival featuring ...