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Macrotrends

Cease & Assist

... passively scrolling through their feeds.Young consumers used to feel empowered by the ability to make purchase decisions, but lately, they’re paralyzed by the possibilities. They feel a need to spend their time and money wisely as they’re increasingly public about their spending habits and want to say that they’ve done or bought something cool in order to contribute to the cultural conversation. Moreover, they’re worried about committing to any one choice for fear of missing out on a ...

Consumed Global

... products from one another. Line doesn’t charge listing fees, but staffers review items before they’re listed and the company takes a 10% cut of the price of items sold. In addition to money earned, each seller also receives a point worth 1 yen that can be used within the app. Sellers and buyers can create accounts connected to their Line messaging IDs, or separate accounts if they don’t want their friends to see what they’re buying and selling. Currently only available for Android, the app will appear ...

Sport The Look

... designed to look like athletic wear. SPONSORING SPORTSYoung adults enjoy showcasing their love of sports, teams, and athletes. To support their favorite teams, young adults are purchasing team-related merchandise (with 77% of U.S. Trendsetters and 64% of UK Trendsetters doing so) and wearing face paint (with 48% of U.S. Trendsetters and 41% of UK Trendsetters doing so). They are also willing to spend money to participate in sports, with about four in 10 U.S. and UK young adults buying sports ...

Mind the Store

... spending on such items is justifiable. This apparel trend is extending to retail spaces, which are increasingly focused on wellness. How strongly do you agree or disagree with each of the following health-related statements?Summary of Strongly/Somewhat Agree Gym clothes / athletic apparel have become cool everyday style | I can justify spending money on athleisure apparel because I can wear it out and to the gym ...

Global Bytes

... educated young Chinese man who has little in the way of job prospects, not much money, and no girlfriend—but still remains an optimist. Such “loser boy” dramas are growing in popularity in the country, taking off because their stories resonate with young viewers on sites like Youku Tudou and YouTube. The shows were created for what was thought to be a niche audience, going against the perception that Chinese youth are fascinated by wealth and celebrity; but in fact, they have found a significant ...

Marketing Tips

... . Give them a trial run. - Young shoppers want to be confident in their purchase decisions, particularly as they are becoming more public about how they choose to spend their money (see Public Funds). They feel a need to do their due diligence when shopping, ensuring something is worth the expense by closely examining its specs. They increasingly long to test out products, giving rise to the try-before-you-buy model for apparel and accessories in particular. Today, it’s relevant for all brands to ...

Mom Focus

... that living a green lifestyle is not just a step toward saving the world but also a smart way to save money. Families today are living green, not just shopping green, and are taking steps to reduce their consumption to the benefit of both the environment and their wallets. Among moms, environmental consciousness is less about purchasing pricey new organic lines and more about reducing, reusing, and recycling—all budget-friendly ways to better the earth. Moms’ newfound, post-recession frugality ...

The Young & The Restless

... get the recommended amount of sleep, while about 59% have severe sleep deprivation—a problem that has worsened in the past two decades. Meanwhile, across the globe, more than two-thirds of Australian teens suffer sleep-deprivation. Schoolwork and jobs are often causing this generation to stay up later given how driven they are to do well. Additionally, they’re spending much of their free time finding various ways to make money (see The Monetization Generation) and take on professional ...

Purposeful Pop

... South Africa. For individual creators, their responsibility to push this agenda is grounded in using their high visibility for good. Nowadays, creators can’t exist behind the scenes but have to establish an identity and stand up for their values. Rather than deriving their popularity from star status alone, many of the most powerful celebrities today are the ones who do take a stand politically and put their money where their mouth is by creating content that reflects their opinions and vocalizing ...

Social By Design

... cryptographic keys ensure that there are no sync conflicts.A foraging app from the Colorado-based founders of fallingfruit.org features a searchable map that lets people locate food in their area that’s ripe for the picking, as reported by other users. The founders say they don't make money when people use the service, but rather they created it to help others have fun and enjoy the foraging lifestyle. The project prompted enough interest for them to launch a successful Kickstarter campaign to fund a new ...