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Popular Culture & Brands

... ability to bridge the gap between different cultures Youth globally are split 50/50 between receiving a cool product versus a cool experience from a brand.BRAND CREATIONSWhen it comes to the content global youth want brands to create, movies (37%), games (33%), live events (26%), memes (24%), emojis (23%), and web series (23%) are most desired.Which of the following, if any, would you be interested in seeing more of from brands?Brands creating their own... Movies | Games (e.g., mobile games, card ...

Entertainment

... 2 in the UK), more so than any other generation, think there's too much violence in entertainment today.BEST FORMS OF MEDIAWhen comparing each of the following types of media to one another, which are the 3 that you consider the best?Please select the top 3 you regard as the best. Music | Movies | Social media | TV shows | Video games | Books | Podcasts | Blogs | Magazines | Other types of media | None of the above ENTERTAINMENT BEHAVIORS Which of the following, if any, are ...

Home Life

... important factors in your decision?Important To Where I Live Affordability | Nature/outdoors activities (e.g., hiking, gardening) | Foodie culture | Diverse/multicultural | Movies/film scene | High technology (e.g., smart city) | Music/dance scene | Art/design scene | Wellness/fitness scene | Intellectual scene | Fashion/style scene | Distilleries/ breweries/wineries | Religion/spirituality | Sports scene | LGBTQ+ scene | Accessibility to large/international airports ...

Travel 101

... A quantitative overview of young people’s attitudes and preferences towards travel today.IMPORTANT FACTORS WHEN DECIDING WHERE TO TRAVELIn thinking about where you choose to travel, which of the following, if any, are important factors in your decision? Affordability | Foodie culture | Nature/outdoors activities (e.g., hiking, gardening) | Music/dance scene | Diverse/multicultural | Art/design scene | Movies/film scene | Accessibility to large/international airports ...

Travel & Transportation

... products | Day pass to an airport lounge | None of the above ACTIVITIES ALONG THE WAYWhen you are traveling or commuting, what do you typically do?When traveling Listen to music | Eat | Sleep | Watch movies/TV shows | Scroll through social media | Read a book | Talk to the person next to me | Play video games | Read provided media (e.g., airline magazine, free newspaper) | Drink a beer/cocktail | Read a magazine I brought with me | Listen to podcasts | Shop online ...

A&S Brands and Marketing

... adulthood. The majority feels that entertainment (such as movies, TV shows, books, and web series) doesn’t provide relevant depictions of marriage, dating and relationships, and fatherhood. As young people show a growing preference for realistic entertainment over escapism, they feel that the entertainment industry has a ways to go in order to truly understand and represent young adults today.Which of the following best describes how you perceive each of the following types of scenarios in entertainment ...

Planning Travel

... toiletries | Read reviews/talk to people who have been to the destination I'm going to | Download maps/travel apps | Buy new shoes | Schedule activities/restaurant reservations (e.g., group tour) | Get/download new entertainment (e.g., books, movies, podcasts) | Create an itinerary | Buy new accessories | Plan petcare | Exchange currency | Get a beauty/grooming treatment | Workout/train | Go on a diet | Have my mail stopped/held | Buy a mobile data roaming plan ...

Media Mix

... youth have watched streaming videos and movies at home. Additionally, about half of youth in both countries have also listened to the radio, played video games, listened to streaming services, and watched a movie in the theater during this time period. Trendsetters are more likely than young adults overall to have done each activity in the past three months, with about eight in 10 having seen a movie in a movie theater during this span. Which of the following, if any, have you done in the past ...

Music

... discover new music and artists through friends and family. Trendsetters are far more likely than youth overall to make these discoveries at live events and at bars, clubs, and restaurants. Discovering new music and artists is also common through movies, TV, and traditional radio for all youth.In the past year, in which of the following ways, if any, have you discovered new music and artists?Please select all that apply. Free music streaming services (e.g., using Pandora, Spotify for free) | Social ...

Gen Z Landscape

... Zs are also passionate about gaming and movies. Getting good grades, art and design, and cooking/food-related activities are more important to young people in the U.S. than those in the UK.Which of the following, if any, are you personally passionate about?Please select all that apply. Music | Gaming | Getting good grades/learning | Movies | TV shows | Technology | Reading | Art/design | Cooking/food/ restaurants | Sports | Social media | Shopping | Travel | Science | Nature/the ...