648 results for '"social media"'
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Macrotrends

New Morals

... nearly two-thirds say that they avoid brands that don’t align with their moral values. Proving that those values include a wellness component, 43% of Ys say they would be embarrassed to post about unhealthy food on social media. Of course, “unhealthy” is a relative term, and Ys would rather be seen with a healthful edition of a product. They’ll tear into a Hershey bar knowing that the ingredients are higher quality, and they’ll drink Honest Tea (a subsidiary of Coca-Cola) understanding that the ...

Brand Friends Forever

... The real-time web has broken down the wall between corporations and consumers, shifting brands into the role of constant companions. As a result of social media, brands have become more like people. Indeed, they are now able to converse, listen, hang out, “friend” consumers, and forge more intimate one-to-one relationships, compelling Gen Ys to think of them as trusted friends. Today, companies that strive to be Brand Friends Forever—a BFF—must wholly develop their human sides, and think and ...

The One

... than others, then I'm in. These are brands that I think will be with me for a very very long time.” The desire to find qualities in brands that one also seeks in a romantic partner is only fitting given that brands occupy a more emotional role in consumers’ lives today than ever before. Social media has broken down the wall between corporation and consumer, making it essential for brands to demonstrate their human side, including having a distinct personality reflected in their online voice (see ...

Perfect Boyfriend

... Women are crafting social media fan fiction that depicts their ideal male companions through the lens of humor.Women have traditionally looked to romance novels and romantic comedies for representations of the perfect man. But in the age of social media, they are instead reading (and building) Tumblrs about him. In a twist on fan fiction, these visual blogs present over-the-top depictions of today’s dream mate, and thus provide an outlet for women to fantasize about a nonexistent romantic ...

MEtail

... instrumental in this line of thinking. Young consumers are accustomed to the idea that they can be producers of anything they want. They’ve grown up in a world where anyone can put a creative work in front of an audience; for example, having a phone allows anyone to be a photographer or filmmaker, while social media affords them a gallery or theatre for showcasing those works. With production tools and an immediate audience so readily available to them, young people consider themselves just as capable of ...

On The (Im)pulse

... window into the world through social media, and they're eager to see it first-hand. While they're more concerned about saving for the future, they're also very focused on getting the best deal and hacking the system in order to save. While they'll likely be more strategic about ensuring they have money saved up to impulsively book a trip when a good deal emerges and to find additional ways to make money to spontaneously travel, they too will likely embrace impulse travel to game the system and save ...

Web Esteem

... Ys’ web presence is irrevocably tied to their self-worth and self-esteem. Whereas earlier generations used to look in a mirror to confirm their with-it-ness and overall self-worth, today’s teens are instead compulsively checking their social media reflection. Their online communities are a source of not just entertainment and socialization, but also of personal validation; one correspondent told us that social media is a means of “building up an identity for yourself.” This emergent Web Esteem ...

Pop Politics

... and current events as it does the way politicians themselves craft their personal brands to appeal to an increasingly influential voter demographic. Pop Politics are making current events and issues not only more accessible but also more relevant and engaging to youth. No longer limited to the 6 o’clock news or front page headlines tossed onto one’s doorstep, political coverage is now integrated into most forms of media enjoyed by young people. From blog posts shared on social media to regular ...

UnWasted Time

... go to quieter bars where we can talk and catch up. The socializing has become more about talking and less about drinking. This is so much the case that I would be just as likely to get coffee with a friend than get an alcoholic beverage.ERIN, 28, ILIn the era of social media, more and more of one’s personal life has become public, from photos of meals featuring dietary cleanses to peer-to-peer services displaying one’s finances. Gen Y gave rise to a renewed focus on wellness, and cutting back on ...

Scene Stealers

... watch, read, listen to, etc., but when it comes to the works they feel most strongly about, they aren’t fulfilled by just consuming the piece of entertainment itself. Indeed, 68% of youth in the U.S. and 62% in the UK wish there was more entertainment about the creation of entertainment.When it comes to my favorite entertainment, I tend to follow the writers, directors, and production companies on social media. I'm obsessed with looking them up! If a new show has come out, like ...